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Why no enhanced videos on U.S. single releases?

B

BRH

I have a question for John Parker, or anyone else working for the U.S. dance labels. Why is it that the U.S. labels never release music videos or anything else on their CD singles. The labels in the UK (like Positiva, Ministry of Sound, Incentive, Data, etc.) usually include the music video for the tracks as an enhanced CD ROM. That is often a major selling point for me as a dance fan (since there is virtually nowhere here in the U.S. to see dance videos anyway). Even if a track has been released on a U.S. label for $3 to $5, I'll usually go ahead and pay $7 or$8 for the import version to get the enhanced music video included.

I was just wondering why the U.S. labels like Robbins and Ultra never release extra content like this here in the U.S. Is there some sort of regulation on music videos that would prevent it here in the U.S., or is it just an issue that it would cost more and singles already don't sell well here in the U.S.? It has just always struck me as weird, and I was wondering why enhanced content is not included here. Also, why do the U.S. labels not include bonus DVD discs with videos like Ministry of Sound often does on their big compilations? (The U.S. versions of the MOS releases that Ultra distributes here never include the DVD discs.)

Anyway, as a fan, I would love to see the U.S. labels consider putting the enhanced content on the releases, or even putting out a DVD series of dance music videos. I would definately buy it.
 
Great Question! :)

I believe DanceRev brought up the fact that many in the mainstream see Dance, and its artists, as faceless. A video would more then likely help out.

There's a couple of answers I can think of from the Record companies point of view:
1) Most of the Singles Sales in America these days are via legal downloads
2) Not all Dance records have a video to begin with.

> I have a question for John Parker, or anyone else working
> for the U.S. dance labels. Why is it that the U.S. labels
> never release music videos or anything else on their CD
> singles. The labels in the UK (like Positiva, Ministry of
> Sound, Incentive, Data, etc.) usually include the music
> video for the tracks as an enhanced CD ROM. That is often
> a major selling point for me as a dance fan (since there is
> virtually nowhere here in the U.S. to see dance videos
> anyway). Even if a track has been released on a U.S. label
> for $3 to $5, I'll usually go ahead and pay $7 or$8 for the
> import version to get the enhanced music video included.
>
> I was just wondering why the U.S. labels like Robbins and
> Ultra never release extra content like this here in the U.S.
> Is there some sort of regulation on music videos that would
> prevent it here in the U.S., or is it just an issue that it
> would cost more and singles already don't sell well here in
> the U.S.? It has just always struck me as weird, and I was
> wondering why enhanced content is not included here.
> Also, why do the U.S. labels not include bonus DVD discs
> with videos like Ministry of Sound often does on their big
> compilations? (The U.S. versions of the MOS releases that
> Ultra distributes here never include the DVD discs.)
>
> Anyway, as a fan, I would love to see the U.S. labels
> consider putting the enhanced content on the releases, or
> even putting out a DVD series of dance music videos. I
> would definately buy it.
>
 
Re: Additional reasons

Add to that:

3) Additional cost (Royalties, etc)
4) The video is made after the single is out
5) Lack of proof that you'd sell any more copies than you would without it.
6) And most of all, there simply is not a demand for it. We get maybe 3 or 4 requests a year to do this.

Shortly you will be able to purchase the video via one of the downloading sites
anyway so I doubt their will be much in the way of support to change the way cd's are put together at this point.

For the record, we did do it once with the first IVD album. And didn't really think that it made any kind of positive difference in the long run.

jp



> I believe DanceRev brought up the fact that many in the
> mainstream see Dance, and its artists, as faceless. A video
> would more then likely help out.
>
> There's a couple of answers I can think of from the Record
> companies point of view:
> 1) Most of the Singles Sales in America these days are via
> legal downloads
> 2) Not all Dance records have a video to begin with.
>
> > I have a question for John Parker, or anyone else working
> > for the U.S. dance labels. Why is it that the U.S. labels
>
> > never release music videos or anything else on their CD
> > singles. The labels in the UK (like Positiva, Ministry of
>
> > Sound, Incentive, Data, etc.) usually include the music
> > video for the tracks as an enhanced CD ROM. That is
> often
> > a major selling point for me as a dance fan (since there
> is
> > virtually nowhere here in the U.S. to see dance videos
> > anyway). Even if a track has been released on a U.S.
> label
> > for $3 to $5, I'll usually go ahead and pay $7 or$8 for
> the
> > import version to get the enhanced music video included.
>
> >
> > I was just wondering why the U.S. labels like Robbins
> and
> > Ultra never release extra content like this here in the
> U.S.
> > Is there some sort of regulation on music videos that
> would
> > prevent it here in the U.S., or is it just an issue that
> it
> > would cost more and singles already don't sell well here
> in
> > the U.S.? It has just always struck me as weird, and I
> was
> > wondering why enhanced content is not included here.
> > Also, why do the U.S. labels not include bonus DVD discs
> > with videos like Ministry of Sound often does on their big
>
> > compilations? (The U.S. versions of the MOS releases that
> > Ultra distributes here never include the DVD discs.)
> >
> > Anyway, as a fan, I would love to see the U.S. labels
> > consider putting the enhanced content on the releases, or
> > even putting out a DVD series of dance music videos. I
> > would definately buy it.
> >
>
 
Re: Additional reasons

> Add to that:
>
> 3) Additional cost (Royalties, etc)
> 4) The video is made after the single is out
> 5) Lack of proof that you'd sell any more copies than you
> would without it.
> 6) And most of all, there simply is not a demand for it. We
> get maybe 3 or 4 requests a year to do this.
>
> Shortly you will be able to purchase the video via one of
> the downloading sites
> anyway so I doubt their will be much in the way of support
> to change the way cd's are put together at this point.
>
> For the record, we did do it once with the first IVD album.
> And didn't really think that it made any kind of positive
> difference in the long run.
>
> jp

John,

Thanks for the reply. I kind of figured it was because it would cost a couple of bucks more (and single CD sales in the U.S. are basically non-existent anyway). I guess CD single sales in Europe are still doing well enough to include them. CD singles always did better there than here. But yes, with the new video downloads on I-Tunes and other services, it may make CD-Rom, enhanced videos a moot point anyway. I just hope that I-Tunes at some point will actually begin to carry more dance product (and to carry some dance videos, period). I still don't understand why I-Tunes refuses to let U.S. customers buy downloads from their overseas sites. I know I would gladly pay $2 or $3 bucks a song instead of .99c if I could download imports from their UK store.

Anyway, thanks again for the info. I know us diehard fans aren't the masses at large, but personally, I do really love the CD's that include the videos, and I don't mind paying a couple of extra bucks. But I can see where it doesn't appeal or make a difference to the mainstream buying public.
>
 
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