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Why Not Chill?

J

JimmyJames

Guest
I'm listening to "Lush 99.5" right now, and wondering why "chill" music hasn't found a home on terrestrial radio in North America full time.

It seems to me a format that could be easily voicetracked to jockless, support some unique sponsorship opportunities, plays well with new media, might be worth a shot on some underperforming sticks.

Plus (no offense to the fans) it doesn't have the stigma of smooth jazz or "jazz" anything, so I dont think SJ's history would be a barrier to a "chill" station. Is there some obvious reason I'm missing as to why NO company (apart from WQCD under Emmis, briefly, and Blu 102.9 Santa Fe) will give a serious shot to chillout music?
 
I can only speak for myself, but I do not believe Chill is a viable 24/7 format. JMO. I think it works nicely incorporated into a contemporary jazz presentation as a change of pace, but personally I bore of it rather quickly after an hour or two. I like Chill, but I don't worship it like I do this music. After awhile, it becomes monochromatic noise for me. :-\
 
Chill, like Dubstep, (though hardly "new" genres) have been flirting with the mainstream for a few years now. It's going to take a series of real "breakthrough" hits in succession before commercial radio begins to take it seriously.....
 
KWJZ, before they switched to Click 98.9 in 2010 had quite a bit of "Chill-Out" music, but they had a unique Smooth music format (i.e. Moby's Porcelain, Jeff Beck Never Alone, etc.) Not really a SJ station, but then they did have the usual Peter White, Richard Elliot, Kenny G, etc.

-crainbebo
 
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