> > I was just listening to MC's Rock channel, I have to admit
>
> > it sounds fantastic, I have XM and my brother has Sirius
> and
> > their Rock channels are not much different or better. MC
> > has a good Rock channel for a cable music outlet. Now,
> why
> > can't this format be put on one of the many struggeling
> > urban outlets on the Philly dial. Just play the
> style/type
> > Rock music MC plays, without much talk or jargon. I know
> > this format would soar to the top 5 in just a few books.
> So
> > why doesn't anyone do it...
> >
>
>
> I think you answered your own question. The rock audience is
> gone. They went to XM, Sirius, etc. I do not think they are
> coming back. Unlike the urban/hip hop/rap and Pop listeners,
> the rock fan.. from AAA to Active is a dedicated audience.
> They know what they like. They are also willing to pay for
> what they like The moment rock left the dial, they shifted
> to other options. MMR, in its current state, is the catchall
> for people who are generally indifferent about rock music
> and not willing to spend $12.95/ per month
>
For free rock streams people tune internet stations like
http://www.buzzrock.2ya.com. Not regular radio.