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Why not put KIXI on the FM (92.5) ???

R

RadioCoug

Guest
Why not? KIXI has NO competition, and many baby boomers are in the 40's and 50's. "Seattle's Best Mix" KLSY 92.5 certainly isn't "the best" becuase many listeners have left! A lot of listeners in Seattle just have not discovered AM 880 because it's on the AM dial. A new generation is upon us. When Bob Little said goodbye to his last Sunday show (last month), it seems like another chapter at KIXI had been closed, forever. Now isn't it time for a major change? Sandusky, are you reading? With KIXI on the FM, it would be dynamite, and certainly new listeners would come!

But they say, "the agencies don't buy this demo and format"! Well, becuase this would be a new KIXI audience, an audience that is certainly not all senior citizens, but an audience that buys big tickets items, I would go for it!

In fact my comment regarding Senior Citizens....many are unfortunaly no longer with us. Those who are,(seniors 80 plus, just do not care to listen to Neil Diamond, and The Beatles!). The seniors that are still with us who want their music of the 20's, 30s, and 40's can just hit the "play button" on their CD player, and yes, there are many senior in their 80's that do own a CD player.

At least I feel that "92.5 KIXI" would explode! Let word of mouth get the word out, but it will explode! Yes, I'm keeping in mind the competiion from iPods, MP3, CD's, and Satellite Radio. Sandusky go for it, and yes Brooks would be back to his old frequency days on 92.5. Oh, and what do you do with 880 ? Make it a Sports Channel. KJR needs some competition! Comments? Agree, disagree?
 
> Why not? KIXI has NO competition, and many baby boomers are
> in the 40's and 50's. "Seattle's Best Mix" KLSY 92.5
> certainly isn't "the best" becuase many listeners have left!
> A lot of listeners in Seattle just have not discovered AM
> 880 because it's on the AM dial. A new generation is upon
> us. When Bob Little said goodbye to his last Sunday show
> (last month), it seems like another chapter at KIXI had been
> closed, forever. Now isn't it time for a major change?
> Sandusky, are you reading? With KIXI on the FM, it would be
> dynamite, and certainly new listeners would come!
>
> But they say, "the agencies don't buy this demo and format"!
> Well, becuase this would be a new KIXI audience, an
> audience that is certainly not all senior citizens, but an
> audience that buys big tickets items, I would go for it!
>
> In fact my comment regarding Senior Citizens....many are
> unfortunaly no longer with us. Those who are,(seniors 80
> plus, just do not care to listen to Neil Diamond, and The
> Beatles!). The seniors that are still with us who want
> their music of the 20's, 30s, and 40's can just hit the
> "play button" on their CD player, and yes, there are many
> senior in their 80's that do own a CD player.
>
> At least I feel that "92.5 KIXI" would explode! Let word of
> mouth get the word out, but it will explode! Yes, I'm
> keeping in mind the competiion from iPods, MP3, CD's, and
> Satellite Radio. Sandusky go for it, and yes Brooks would
> be back to his old frequency days on 92.5. Oh, and what do
> you do with 880 ? Make it a Sports Channel. KJR needs some
> competition! Comments? Agree, disagree?
>

No.
 
> Why not? KIXI has NO competition, and many baby boomers are
> in the 40's and 50's.

Two words: Unsaleable demographics.

End of discussion.
 
I agree completely. Denver just launched a new format called "Martini" -- which is KIXI for today (Buble, Connick, Norah Jones, etc.) -- and the occasional "original" from Sinatra et al. I think that has potential -- and given the cluster of WARM, JAZZ, etc. could be a way to do the "adult" sell; and keep KIXI for the mono classics from the earlier era.

And to everyone who thinks the demographics cannot be sold...I hear and understand your argument. But my little bag of nickels would be happy to support a station and advertisers that actually WANTS me. House paid off ... own all my toys ... own my own business ... and certainly I have to spend it someplace. Always bugs me to hear how much no one wants to advertise to me because I have nothing to spend with them.

But ... with all the $$ they spend on focus groups, I guess I need to yield to the point of view that the researchers clearly know me better than I could ever know me!

Keep those "NEW" ideas coming. Last fricking thing this market needs is another AC, Country, Rock station because some idiot research company insists there is a HOLE. If they want to see a hole without spending all that $$, I'll be happy to offer my part (pun intended).
 
I agree with you LiitleBoyBlue! Who makes the salaries? Who has the high credit scores? Who has disposable income? Who are the homeowners? Who has equity in their home(s)? Oh, that's right, KUBE teenagers, that' who. I laugh at these DEMO research groups. There are a heck of a lot of millionaires who listen to KIXI than KUBE. Yes, the KUBE people make the big bucks. What a joke! I think this new format will outperform, and blow people away. If Sandusky were smart, they would run with this idea.
 
> Why not? KIXI has NO competition, and many baby boomers are
> in the 40's and 50's. "Seattle's Best Mix" KLSY 92.5
> certainly isn't "the best" becuase many listeners have left!
> A lot of listeners in Seattle just have not discovered AM
> 880 because it's on the AM dial. A new generation is upon
> us. When Bob Little said goodbye to his last Sunday show
> (last month), it seems like another chapter at KIXI had been
> closed, forever. Now isn't it time for a major change?
> Sandusky, are you reading? With KIXI on the FM, it would be
> dynamite, and certainly new listeners would come!

The format sounds good in terms of something refreshing on the dial. But I'm not sure a long-time personality's retirement is cause to flip 92.5


> But they say, "the agencies don't buy this demo and format"!
> Well, becuase this would be a new KIXI audience, an
> audience that is certainly not all senior citizens, but an
> audience that buys big tickets items, I would go for it!

I think a "KIXI-FM" would be nostalgic, certainly a relief from the crap music that is coming out nowadays. I think the problem is that it would be simply just that -- relief, not something people would listen to on a long-term, regular basis.

Frankly put, you're unafraid to assail the agencies, but tell us what demos would a KIXI-FM attract? Your reasoning is based more on a bunch of guys sitting at a bar talking about radio rather than whether there truly is opportunity.


> In fact my comment regarding Senior Citizens....many are
> unfortunaly no longer with us. Those who are,(seniors 80
> plus, just do not care to listen to Neil Diamond, and The
> Beatles!). The seniors that are still with us who want
> their music of the 20's, 30s, and 40's can just hit the
> "play button" on their CD player, and yes, there are many
> senior in their 80's that do own a CD player.

What does having a CD player and not liking Neil Diamond have in common? Have Neil Diamond CD sales been lagging?


> At least I feel that "92.5 KIXI" would explode! Let word of
> mouth get the word out, but it will explode! Yes, I'm
> keeping in mind the competiion from iPods, MP3, CD's, and
> Satellite Radio. Sandusky go for it, and yes Brooks would
> be back to his old frequency days on 92.5. Oh, and what do
> you do with 880 ? Make it a Sports Channel. KJR needs some
> competition! Comments? Agree, disagree?

I don't mean to come over like a jerk, but if I were Norman Rau, you need to do a lot more to convince me the viability of a KIXI-FM more than the novetly of Bob Brooks back on 92.5 and marking Bob Liddle's retirement.

If KIXI were to move to FM, it would attract listeners. But for how long? When will the nostalgia wear off? WHo would tune in?

Moving 880 to sports makes even less sense. First off, Sandusky doesn't have the facilities to accommodate a sports station. Secondly, there is no way they would be willing to spend the dough necessary to compete, let alone try to beat KJR.
 
> I agree with you LiitleBoyBlue! Who makes the salaries?
> Who has the high credit scores? Who has disposable income?
> Who are the homeowners? Who has equity in their home(s)?
> Oh, that's right, KUBE teenagers, that' who. I laugh at
> these DEMO research groups. There are a heck of a lot of
> millionaires who listen to KIXI than KUBE. Yes, the KUBE
> people make the big bucks. What a joke! I think this new
> format will outperform, and blow people away. If Sandusky
> were smart, they would run with this idea.
>
First of all, Bob Liddle hasn't been live for years. KIXI has been automated for a long time, since way back when they used dual CD players for the music, before hard drives became cost effective. I think AM drive may be live. And Bob already retired once, from the overnight show, which he used to come in and record the tracks for, perhaps once a week. Then he did the Sunday show until now.

Secondly, the nostalgia (adult standards) format is geared for older demos, those who grew up with AM radio. According to Miller Kaplan, a CPA firm, Adult Standards has the absolute lowest "power ratio", or ratio of audience share to revenue share, of any radio format. In other words, it's hard to sell.

Thirdly, KIXI often has to be given away or discounted heavily along with the FM stations.
 
> > I agree with you LiitleBoyBlue! Who makes the salaries?
> > Who has the high credit scores? Who has disposable
> income?
> > Who are the homeowners? Who has equity in their home(s)?
>
> > Oh, that's right, KUBE teenagers, that' who. I laugh at
> > these DEMO research groups. There are a heck of a lot of
> > millionaires who listen to KIXI than KUBE. Yes, the KUBE
> > people make the big bucks. What a joke! I think this new
>
> > format will outperform, and blow people away. If Sandusky
>
> > were smart, they would run with this idea.
> >
> First of all, Bob Liddle hasn't been live for years. KIXI
> has been automated for a long time, since way back when they
> used dual CD players for the music, before hard drives
> became cost effective. I think AM drive may be live. And
> Bob already retired once, from the overnight show, which he
> used to come in and record the tracks for, perhaps once a
> week. Then he did the Sunday show until now.
>
> Secondly, the nostalgia (adult standards) format is geared
> for older demos, those who grew up with AM radio. According
> to Miller Kaplan, a CPA firm, Adult Standards has the
> absolute lowest "power ratio", or ratio of audience share to
> revenue share, of any radio format. In other words, it's
> hard to sell.
>
> Thirdly, KIXI often has to be given away or discounted
> heavily along with the FM stations.
>
Yes, I am very aware that Liddle hasn't been live for years, and he would just voice track his Sunday show, and yes, I am aware he retired once, several years ago. I was trying to make a point, that becuase Liddle is off, a new generation is here. Most all of KIXI is voiced tracked, like almost all stations now. Especially weekends. It's Liner Jocks voice tracking their shows. Radio is in bad shape, overall. That's the bottom line. Too much competition from other technologies.
 
I don't see this as putting KIXI as-is on 92.5. I see it as much the way the Denver station is approaching ... going after the current artists who are doing that STYLE of music. Some overlap between the nostalgia titles and some new --- but generally the feel is something way more vocal than Jazz and way less overplayed than WARM. Agencies claim 25-54 ... but let's be practical about whether they are really all that excited about north of 40 (this part of buy probably picked up with KIRO/KOMO/KVI/KING-FM but not targeted so much on mainstream music formats).

My point is finding a NEW music niche that dovetails with the others AND which could be backed by KIXI as-is on AM I think has a real shot in the Sandusky camp. Not because frequency is Brooks' alma mater .. not because Liddle left ... but because of comments like we see on threads here -- some of us are just sick of (a) music mixes that are too young for our tastes; (b) overplayed narrow libraries that we've heard a gazillion times already.

I have many thoughts about how KLSY and KPLZ could co-exist (and each be successful with their own identity) with adjustments that would give even more separation than they see today ... yet would each play off the strengths of their clusters and ownership. But I also know that uttering those thoughts .... not likely to face a warm reception because they involve new thinking, some risk-taking, etc. and above all ... are not just easily labeled "HOT AC" "Modern AC" etc.
 
This is one of those ideas for 92.5 that's been kicked around a while. But it might be a start......



> Why not? KIXI has NO competition, and many baby boomers are
> in the 40's and 50's. "Seattle's Best Mix" KLSY 92.5
> certainly isn't "the best" becuase many listeners have left!
> A lot of listeners in Seattle just have not discovered AM
> 880 because it's on the AM dial. A new generation is upon
> us. When Bob Little said goodbye to his last Sunday show
> (last month), it seems like another chapter at KIXI had been
> closed, forever. Now isn't it time for a major change?
> Sandusky, are you reading? With KIXI on the FM, it would be
> dynamite, and certainly new listeners would come!
>
> But they say, "the agencies don't buy this demo and format"!
> Well, becuase this would be a new KIXI audience, an
> audience that is certainly not all senior citizens, but an
> audience that buys big tickets items, I would go for it!
>
> In fact my comment regarding Senior Citizens....many are
> unfortunaly no longer with us. Those who are,(seniors 80
> plus, just do not care to listen to Neil Diamond, and The
> Beatles!). The seniors that are still with us who want
> their music of the 20's, 30s, and 40's can just hit the
> "play button" on their CD player, and yes, there are many
> senior in their 80's that do own a CD player.
>
> At least I feel that "92.5 KIXI" would explode! Let word of
> mouth get the word out, but it will explode! Yes, I'm
> keeping in mind the competiion from iPods, MP3, CD's, and
> Satellite Radio. Sandusky go for it, and yes Brooks would
> be back to his old frequency days on 92.5. Oh, and what do
> you do with 880 ? Make it a Sports Channel. KJR needs some
> competition! Comments? Agree, disagree?
>
<P ID="signature">______________
We are born naked, cold, wet and hungry. Then it gets worse...

[email protected]


</P>
 
KIXI at 92.5? Under any circumstance it would dilute WARM's audience, regardless of how good it would sound (which I think it would!). Just don't see that dog hunting...

Secondarily - the demo's (as have been pointed out) are a bitch to sell to mainsteam clients, though as discussed here, it would likely have a younger core.



Why not? KIXI has NO competition, and many baby boomers are
> in the 40's and 50's. "Seattle's Best Mix" KLSY 92.5
> certainly isn't "the best" becuase many listeners have left!
> A lot of listeners in Seattle just have not discovered AM
> 880 because it's on the AM dial. A new generation is upon
> us. When Bob Little said goodbye to his last Sunday show
> (last month), it seems like another chapter at KIXI had been
> closed, forever. Now isn't it time for a major change?
> Sandusky, are you reading? With KIXI on the FM, it would be
> dynamite, and certainly new listeners would come!
>
> But they say, "the agencies don't buy this demo and format"!
> Well, becuase this would be a new KIXI audience, an
> audience that is certainly not all senior citizens, but an
> audience that buys big tickets items, I would go for it!
>
> In fact my comment regarding Senior Citizens....many are
> unfortunaly no longer with us. Those who are,(seniors 80
> plus, just do not care to listen to Neil Diamond, and The
> Beatles!). The seniors that are still with us who want
> their music of the 20's, 30s, and 40's can just hit the
> "play button" on their CD player, and yes, there are many
> senior in their 80's that do own a CD player.
>
> At least I feel that "92.5 KIXI" would explode! Let word of
> mouth get the word out, but it will explode! Yes, I'm
> keeping in mind the competiion from iPods, MP3, CD's, and
> Satellite Radio. Sandusky go for it, and yes Brooks would
> be back to his old frequency days on 92.5. Oh, and what do
> you do with 880 ? Make it a Sports Channel. KJR needs some
> competition! Comments? Agree, disagree?
>
 
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