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Why Station Groups Don't Program Like Satellite Radio

A

All_Static

Guest
How's this for an off-the-wall idea...

One of the station groups... let's say CBS... take a page from satellite radio.

Build some great live, talent-driven stations, based on format, then drop them into the markets they own stations... especially those in small to mid markets.

If I'm in Sacramento, do I really care if the oldies station I'm listening to is out of Sacramento?

For an oldies format, how about programming something like KRTH... Try calling it CBS-FM. I don't think I wouldn't listen, just because they're not local. I love my Sirius, even though they're all in New York.

You could even promote it like KLOVE promotes its various frequencies... I find that one of the biggest benefits of satellite radio... knowing I've got the same quality of programming no matter where I drive... Call me a creature of habit, but it's nice to find a station/channel I like and stay with it.
 
I don't think I wouldn't listen, just because they're not local.
Click to expand...

Static,

You are the front-runner for best triple-negative of the day. I don't think anyone will top that one.

What you're basically suggesting is a syndicated CBS format, which is what ABC and Michael Scott Shannon's "True Oldies" or Jones/Triton Media do, generally.

Not a bad idea: CBS hires a handful of talented people, has them voicetrack from their various locations across the fruited plain, gets a great mix of Oldies err, uh, "Classic Hits" going, then places the programming on...

Ummm, what station would you put it on here in San Francisco? 106.9?

That ain't gonna happen.
 
I would prefer local talent,there sure would be a lot of jobs lost.Smaller markets are already doing this,with a national satellite service ,for example Real Country from KUZZ Bakersfield on in a lot of markets.There are several satallite serves for all formats avalable.
 
BossRadioDJ said:
Ummm, what station would you put it on here in San Francisco? 106.9?
Click to expand...

Too bad you Bay Area guys can't get The River (103/7) out of the Reno area. Best oldies, er Classic Hits on the air (or was the last time I was in the area).
 
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