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Why Stations Drop Oldies

Re: Drop Oldies

> Because urban stations' demos aren't 55+, that's why.
>
>
> > Per the article Urbans have a power ratio below a 1.0, as
> do
> > oldies. Therefore, why aren't Urbans being flipped? CHR/R
> > are below a 1.0 power ratio, again, why aren't they being
> > flipped to HAC? Power ratio is a poor parameter.
> >
>


That's why the power ratio thing is B.S. What is it? Power ratio or demos? I really think that radio people take themselves WAYYYY too seriously. Sure, it's big business, but I'd say over 80% aren't college educated, yet fill their vocabulary with big words to flaunt about at seminars, etc. Same for most sales people. Hell, even some owners don't have any more programming experience than some PD's.

It's radio, not medicine. <P ID="signature">______________
www.OhioRadio.net

</P>
 
Re: Drop Oldies

>> Hell, even some owners don't
> have any more programming experience than some PD's.
>

This is a good thing. I've worked at any number of stations where the owner(s) continually meddled in programming. In almost every instance they had not a clue what they were doing, and the station sounded like it.
 
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