I guess I'm a little different than most folks in that my attention span is about 10 secs and that I have several stations pre-set on my radio. But do radio people really think that "teasers" work? When I hear one, that signals to me that a station break is near. So, what do I do? I change stations and because my attention span is not all that long, I forget what I was being "teased" about and don't return to that station - until I hear the next tease on the next 3 or 4 sations. What's up with all theses "teases"?
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.
You should upgrade or use an alternative browser.
Why use these so-called "teasers"?
- Thread starter SalBass
- Start date
Teasers are all around you. Ex: "Buy 9 Smoothies and get the 10th free." "An all new House - next on Fox." "Here's what's you'll hear this hour on Hits 104!"
They work when the promised future payoff is in context with your own likes, dislikes, mood at the moment, etc.
It's not your A.D.D.
Station teasers - as exampled in this post - can work in exactly the opposite way of their intent.
SalBass Quote: "When I hear one, that signals to me that a station break is near."
The call to action (somewhat based on habitual placement next to another Tom Shane commercial) is to tune out!
The placement argument for promos has been going on for decades - first in stop last, last in stop set, between songs, etc.
Relevant, in context, content trumps placement.
SalBass - Next time you see or hear a tease and it works -note why. Most likely it's because of a payoff that meaningful to you.
They work when the promised future payoff is in context with your own likes, dislikes, mood at the moment, etc.
It's not your A.D.D.
Station teasers - as exampled in this post - can work in exactly the opposite way of their intent.
SalBass Quote: "When I hear one, that signals to me that a station break is near."
The call to action (somewhat based on habitual placement next to another Tom Shane commercial) is to tune out!
The placement argument for promos has been going on for decades - first in stop last, last in stop set, between songs, etc.
Relevant, in context, content trumps placement.
SalBass - Next time you see or hear a tease and it works -note why. Most likely it's because of a payoff that meaningful to you.
Uriah said:Teasers are all around you. Ex: "Buy 9 Smoothies and get the 10th free." "An all new House - next on Fox." "Here's what's you'll hear this hour on Hits 104!"
They work when the promised future payoff is in context with your own likes, dislikes, mood at the moment, etc.
It's not your A.D.D.
Station teasers - as exampled in this post - can work in exactly the opposite way of their intent.
SalBass Quote: "When I hear one, that signals to me that a station break is near."
The call to action (somewhat based on habitual placement next to another Tom Shane commercial) is to tune out!
I just stopped paying attention to this post.
Neil Millman said:I just stopped paying attention to this post.
I always pay attention to Neil.
Good Lord, it hurts. ;D
Uriah said:Teasers are all around you. Ex: "Buy 9 Smoothies and get the 10th free." "An all new House - next on Fox." "Here's what's you'll hear this hour on Hits 104!"
They work when the promised future payoff is in context with your own likes, dislikes, mood at the moment, etc.
It's not your A.D.D.
Station teasers - as exampled in this post - can work in exactly the opposite way of their intent.
SalBass Quote: "When I hear one, that signals to me that a station break is near."
The call to action (somewhat based on habitual placement next to another Tom Shane commercial) is to tune out!
The placement argument for promos has been going on for decades - first in stop last, last in stop set, between songs, etc.
Relevant, in context, content trumps placement.
SalBass - Next time you see or hear a tease and it works -note why. Most likely it's because of a payoff that meaningful to you.
The "tease" I referred to in my original post is what stations use to make you want to stick around during the commercial break thinking that what they have in store after the break is so darn interesting that you don't want to turn the station. I may have ADD but that dog don't hunt in my mostly foggy psyche.
B
Bob_Hudson
Guest
The Earth will be destroyed within 24 hours!
We'll have that story and weatherman Tim's storm forecast at 11.
We'll have that story and weatherman Tim's storm forecast at 11.
The "tease" I referred to in my original post is what stations use to make you want to stick around during the commercial break thinking that what they have in store after the break is so darn interesting that you don't want to turn the station. I may have ADD but that dog don't hunt in my mostly foggy psyche.
We actually had a thread about this a few weeks ago, specifically about the Star 94 and Q100 practice of teasing songs that will follow a stopset. The stations are in effect announcing that commercials are coming. The PPM has shown that listeners tune away when they expect a stopset.
RoddyFreeman said:The "tease" I referred to in my original post is what stations use to make you want to stick around during the commercial break thinking that what they have in store after the break is so darn interesting that you don't want to turn the station. I may have ADD but that dog don't hunt in my mostly foggy psyche.
We actually had a thread about this a few weeks ago, specifically about the Star 94 and Q100 practice of teasing songs that will follow a stopset. The stations are in effect announcing that commercials are coming. The PPM has shown that listeners tune away when they expect a stopset.
The PPM has also shown that listeners tune away when they expect The Morning Mess to come back from a stopset.
- Status
- This thread has been closed due to inactivity. You can create a new thread to discuss this topic.