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why wont anyone accept the plain truth

  • Thread starter RunWithScissors
  • Start date

R

RunWithScissors

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Facts are facts, MMR is exploding with their watered down Rock format, I hear them everywhere I go, they are the station of choice, why, because any brand of Rock is popular and the audiance is thirsting for it. How can anyone dispute this, would a few more rock stations prosper here, sure. Active, Alternative, Retro, Modern, Metal, Hard Classic, Punk, you name it, any station that will not act on it is just plain stupid or politically correct in their thoughts. The only reason I keep bringing this up is because I think this audiance should be served, if so, the rockers would be quiet. Can MMR afford to get cocky, they are the only game in town so they can load up the commercials, talk as long as they like, tinker with the playlist and just be rotton, but so far they are sounding pretty good, lets pray the golden ratings they have does not go to their head and make them bad. I still say Robert to MGK and Kotz daytime or early evening.
 
It's interesting. Philly is, in many respects, one of rock's birthplaces, yet the genre gets minimal airplay here. And, while WMMR in its current incarnation, does well in the ratings, it certainly isn't the best example of a rock radio station. I don't know that one station can do that alone, anyway. Y100 did a great job of filling the modern/alt rock side of the house, only to be killed off by the geniuses at Radio One. Why in the world would you take the time to improve what was an inferior Philly Class B, only to throw a format on it that basically appeals only to the 70 dBu contour of the Class A frequency it was on? Doesn't impress me as a smart move. PPM is a great thing; it will, hopefully, retire some of the crap formats on Philly radio and give us some real choices again.

Also, run with scissors.....please....the spelling is audiEnce. I know the nuns would be smacking you with rulers for not spelling that word correctly! ;)
 
The audience might be served ... but the cash register quite possibly not enough. That's why the formats you speak of, good as they are, aren't on in Philly. It's a bottom-line, corporate decision and stockholder outcry for $$$$$. And that's the way it is, unfortunately.
 
RunWithScissors said:
Facts are facts, MMR is exploding with their watered down Rock format, I hear them everywhere I go, they are the station of choice, why, because any brand of Rock is popular and the audiance is thirsting for it. How can anyone dispute this, would a few more rock stations prosper here, sure. Active, Alternative, Retro, Modern, Metal, Hard Classic, Punk, you name it, any station that will not act on it is just plain stupid or politically correct in their thoughts. The only reason I keep bringing this up is because I think this audiance should be served, if so, the rockers would be quiet. Can MMR afford to get cocky, they are the only game in town so they can load up the commercials, talk as long as they like, tinker with the playlist and just be rotton, but so far they are sounding pretty good, lets pray the golden ratings they have does not go to their head and make them bad. I still say Robert to MGK and Kotz daytime or early evening.
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Well let's remember that mmr wins by default. Y100 was at best 2 share and would always be a 2 share which was fine for that niche. They were always going to appeal to the younger end of the 18-34 demo so they were no real threat to MMR. YSP on the other hand, MMR never would have touched them as Bill Weston is about as unadventurous a programmer as was ever born. His station's are always predictable, and white bread sounding, they appeal to the least active of the 25-54 demo always. CBs in their complete stupidity blew up YSP in favor of the Free Fm format when YSP was the dominant rock station in Philly. It was one of the worst programming mistakes made in the past ten years, it's the simplest philolophy: You do not screw with success but CBS was falling all over themselves to try to prove this point that although we're hyper obsessed with Howard, we dont need Howard and will thrive without Howard. It was a backward programming approach and by default MMR reaped the benefits.
 
TowerBuzz said:
YSP on the other hand, MMR never would have touched them as Bill Weston is about as unadventurous a programmer as was ever born. His station's are always predictable, and white bread sounding, they appeal to the least active of the 25-54 demo always. CBs in their complete stupidity blew up YSP in favor of the Free Fm format when YSP was the dominant rock station in Philly.
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This was a very popular misconception. When YSP was beating MMR in the overall 12+ it was more Howard than the music. The last 2 years Howard was on YSP I had access to the hour by hour quarterly numbers. After Howard was over, MMR won every hour, sometimes by over a 2 to 1 margin in listeners. At times, Pierre Robert's audiEnce was close to three times that which YSP had. Howard's daily numbers were monsterous in Philly.

That being said, I totally agree with you that MMR plays it way too safe, way too bland. I liked the music YSP was playing, I listened to them at night more often than MMR, and Philly no longer has an outlet for the new stuff. I got a Sirius subscription after "FREE FM" debuted, not becuase of Howard. I wanted more rock music. Just my two Lincolns.
 
I have to disagree Will, I will give it to you that Howard was a huge part of YSP's overall cume and numbers, just like at Krock, and especially at a station like BCn in Boston. There is no denying the Howard effect BUT that said they still did well in other dayparts with their active rock execution compared to MMR which is always going to be slow on records, and not particularly adventurous in terms of presentation
 
IMHO YSP won hands down musically, MMR was too bland, the only time MMR was looking good is when Milkman tried to go head to head with YSP, he wanted MMR to Rock Hard and was adding Hair Metal, Harder Rock and Alternative but he went poof. I still cannot understand how Robert is still there and supposedly pulls great numbers, I cannot tolerate his constant rant and music selection. Does he really belong on MMR? Milkman had the right idea and direction, he just was there at the wrong time, now he would of done well I think with the music direction he wanted to go in.....
 
Sure MMR is adventurous...I heard Charlie Daniel's Band the other night...WTF???? ???
 
RunWithScissors said:
Y100 was at best 2 share and would always be a 2 share which was fine for that niche. They were always going to appeal to the younger end of the 18-34 demo so they were no real threat to MMR.
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If I remember correctly, WMMR and Y100 were both in the 2.x shares in 12+ ... you're talking +/- .2 to .4 tenths, which is pretty much negligible. It's just that WYSP did better because of Howard's huge numbers - as someone else said.

But if WMMR really didn't fear Y100 in the Post-Stern World ... then I guess they would've gone elsewhere to get a morning show, wouldn't they?

While we're waxing philosophical: What if Radio One had (a) held on to P & S, (b) kept Y100 on as part of their station group and (c) put some money into marketing the station (TV and Billboards)? Who knows ... but with Stern departing ... there were a whole lot of people who were looking for something new to listen to; Some chose Sirius ... most didn't. No matter where P & S wound up ... they were going to win by default - at least among those who wanted a "funny" morning show to listen to. I think they'd still split a good chunk of the audience with WMMR, because of what WYSP wound up doing. Whether you personally like them or not, P & S are the only (current) local morning show that can appeal to a respectable chunk of Stern's ex-listeners, and people who wouldn't otherwise listen to Stern.

If you look at the numbers, even when Stern was in the "twilight" of his terrestrial career, P & S were gaining on him - maybe because people were looking for alternatives for when he departed, or whatever ... who knows, it's not important.

The fact is, when you have a huge morning show pulling huge numbers, the lower numbers the rest of the dayparts get pulled up when you average them all together. No other day part performed anywhere near as well for WYSP as morning drive during Stern's run, which (as was said elsewhere) was the only thing that kept them from being a 2.x station with Y100 and WMMR in 12+ ... though, really, who cares about 12+. I can't reference 18-34 or 25-54 numbers since I don't have them ... but you get my point.

IMHO, Greater Media played Stern's departure right. They spent the money, got an established morning show in, promoted it on billboards and (now) TV - of course, the media coverage about P & S's non-compete lawsuit cost them nothing - and then they just waited for the guy who's been keeping your station's numbers down to disappear.

Hey - Prop up a box on a stick with a string tied to it, toss in a nice carrot ... you'll catch something, eventually - especially when you know there's a large group of "rabbits" coming.

Return on investment? Judging by the ratings = higher ad rates = more money principle ... I'd say that's a big time R.O.I.
 
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