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Why worry about the olympic ratings

O

oldvnewschool

Everybody is making a big deal about the ratings being bad.

If they are making nearly the same about as Nagano and Salt Lake City

I have nothing to worry about it.

Speaking of ratings

NBC had a good night yesterday for the ratings

8:00 et.

12.0 (House finished 2nd with an 8.7 rating for FOX)

9:00 et.

14.0 (24 finished in second with an 8.1 for FOX)

10:00 et.

14.5 (CSI Miami did an 8.0 for a rerun on CBS)

I'm more dissapointed that CBS didn't try to take some of the heat

This is the network of CSI, Two and a half Men, NCIS, Without a Trace,

and Numbers. Look at what ABC & the American Idol Network, I mean FOX are doing

Grey's Anatomy has leapped passed the Desperate Housewives as the

best show on Sundays. And why, because they dared to air new programming.

And they were on after the super bowl too.
 
This week(Tue-Thu) will be a much bigger headache for NBC. This is mainly because FOX is airing two hours of American Idol for Tuesday and Wednesday and one hour of the results show on Thursday. Now the auditions are over, it is time for the Top 24(12 guys and 12 girls) to be on stage in front of the judges. Then after each show, viewers will call in and vote for their favorite singer. The voting results will be revealed on Thursday.

It would be the "great" ratings battle between NBC and FOX.

> Everybody is making a big deal about the ratings being bad.
>
> If they are making nearly the same about as Nagano and Salt
> Lake City
>
> I have nothing to worry about it.
>
> Speaking of ratings
>
> NBC had a good night yesterday for the ratings
>
> 8:00 et.
>
> 12.0 (House finished 2nd with an 8.7 rating for FOX)
>
> 9:00 et.
>
> 14.0 (24 finished in second with an 8.1 for FOX)
>
> 10:00 et.
>
> 14.5 (CSI Miami did an 8.0 for a rerun on CBS)
>
> I'm more dissapointed that CBS didn't try to take some of
> the heat
>
> This is the network of CSI, Two and a half Men, NCIS,
> Without a Trace,
>
> and Numbers. Look at what ABC & the American Idol Network,
> I mean FOX are doing
>
> Grey's Anatomy has leapped passed the Desperate Housewives
> as the
>
> best show on Sundays. And why, because they dared to air new
> programming.
>
> And they were on after the super bowl too.
>
 
This is actually the first time that rival networks have agressively counterprogrammed against Olympic coverage. And it has worked for this basic reason: NBC's prime-time coverage is all on tape thanks to the time difference between Turin/Torino and the United States.

Four years hence, the Winter Games will be in Vancouver, which will mean a lot of live coverage on the East Coast, especially figure-skating.

What ABC, CBS, Fox and the CW will have to decide four years from now is this: Do they counterprogram against the Olympics as agressively four years hence as they are this year?? My guess is "No", given there will be so much live figure-skating in prime-time four years hence. Were rival networks to counterprogram the next Winter Games as agressively as they have this time, they won't do anywhere near as well in 2010 for the simple reason that much of the prime-time coverage next time will be live.
 
> Everybody is making a big deal about the ratings being bad.
>
> If they are making nearly the same about as Nagano and Salt
> Lake City
>
> I have nothing to worry about it.

That's because you aren't paying for it. If you were a network exec who forked over all of that cash, your attitude would be a whole helluva lot different.


> Speaking of ratings
>
> NBC had a good night yesterday for the ratings
>
> 8:00 et.
>
> 12.0 (House finished 2nd with an 8.7 rating for FOX)
>
> 9:00 et.
>
> 14.0 (24 finished in second with an 8.1 for FOX)
>
> 10:00 et.
>
> 14.5 (CSI Miami did an 8.0 for a rerun on CBS)
>
> I'm more dissapointed that CBS didn't try to take some of
> the heat
>
> This is the network of CSI, Two and a half Men, NCIS,
> Without a Trace,
>
> and Numbers. Look at what ABC & the American Idol Network,
> I mean FOX are doing
>
> Grey's Anatomy has leapped passed the Desperate Housewives
> as the
>
> best show on Sundays. And why, because they dared to air new
> programming.
>
> And they were on after the super bowl too.

THAT is exactly why Grey's Anatomy has leaped past DH -- because they aired part 1 of 2 AFTER the Super Bowl. Not to mention, for those who missed it, ABC re-aired both parts on the following Thursdays from 9:30-10:30 after "Dancing With the Stars." Another strong lead-in.

CBS doesn't have anything to worry about. I, too, was surprised that I saw alot of reruns this month -- and it's sweeps month.
 
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