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Why would NBC drop daytime?

D

DanceMixUSA

Guest
From the NBC website!!!!!!!!!!



'DAYS OF OUR LIVES' IS DAYTIME'S #1 SERIES AMONG WOMEN 18-34 FOR THE 22ND CONSECUTIVE QUARTER

'PASSIONS' IS #2 AMONG WOMEN 18-34 AND TIED FOR #1 AMONG WOMEN 18-24

FOR THE WEEK OF DEC. 19-23, 'DAYS' ATTRACTS ITS BIGGEST WOMEN 18-49 AUDIENCE IN SEVEN MONTHS


BURBANK, Calif. -- December 30, 2005 -- NBC Daytime has finished the fourth quarter of 2005 #2 in women 18-49 rating and #1 outright in the women 18-34 category, marking the 24th consecutive quarter-long win for NBC among women 18-34.

"Days of our Lives" was daytime's #1 series for the quarter among women 18-34, marking "Days'" 22nd consecutive quarter-long win in this valuable category. "Passions" is #2 for the quarter in the women 18-34 demographic and is tied for #1 (with "Days") among women 18-24.

For the quarter, "Days of our Lives" (1.8 rating, 11 share among women 18-49, 1.9/12 among women 18-34) tied for #3 among women 18-49 while "Passions" (1.4/8 among women 18-49, 1.6/10 among women 18-34) tied for #7 in the women 18-49 race.

NBC Daytime finished #2 for the week of Dec. 19-23 among women 18-49 and was #1 for the week in the women 18-34 category. It's NBC's 310th consecutive week leading the valuable women 18-34 demographic. NBC's "Days of our Lives" and "Passions" are the #1 and #2 ranked daytime series for the week and season among women 18-34.

For the week, "Days of our Lives" attracted its biggest women 18-49 audience (1.272 million) in more than seven months (since the week of May 9-13). "Days" (1.9/11 among women 18-49, 2.0/12 among women 18-34) tied for #4 for the week among women 18-49 and was #1 among women 18-34, marking the 533rd time in 541 weeks "Days" has led this valuable demographic (including ties).

For the week of Dec. 19-23, "Passions" (1.4/8 among women 18-49, 1.7/10 among women 18-34) tied for #9 in the women 18-49 race and was #2 in the women 18-34 category.

According to in-home viewing figures from Nielsen Media Research for the fourth quarter of 2005, averages among women 18-49 are: ABC, a 1.7 rating, 11 share; NBC, 1.6/10; CBS, 1.5/10. Women 18-34 averages for the quarter are: NBC, 1.8/11; ABC, 1.2/8; CBS, 1.2/8. In total viewers, averages for the quarter are: CBS, 4.2 million; ABC, 3.1 million; NBC, 2.7 million.

For the week of Dec. 19-23, averages among women 18-49 were: ABC 1.9/11; NBC, 1.7/10; CBS, 1.6/10. Women 18-34 averages for the week were: NBC, 1.8/11; ABC, 1.3/8; CBS, 1.2/8. In total viewers, averages for the week were: CBS, 4.4 million; ABC, 3.3 million; NBC, 3.0 million.
 
Ever heard of a PR spin??

> From the NBC website!!!!!!!!!!
>
>
>
> 'DAYS OF OUR LIVES' IS DAYTIME'S #1 SERIES AMONG WOMEN 18-34
> FOR THE 22ND CONSECUTIVE QUARTER
>
> 'PASSIONS' IS #2 AMONG WOMEN 18-34 AND TIED FOR #1 AMONG
> WOMEN 18-24
>
> FOR THE WEEK OF DEC. 19-23, 'DAYS' ATTRACTS ITS BIGGEST
> WOMEN 18-49 AUDIENCE IN SEVEN MONTHS
>
>
> BURBANK, Calif. -- December 30, 2005 -- NBC Daytime has
> finished the fourth quarter of 2005 #2 in women 18-49 rating
> and #1 outright in the women 18-34 category, marking the
> 24th consecutive quarter-long win for NBC among women 18-34.
>
>
> "Days of our Lives" was daytime's #1 series for the quarter
> among women 18-34, marking "Days'" 22nd consecutive
> quarter-long win in this valuable category. "Passions" is #2
> for the quarter in the women 18-34 demographic and is tied
> for #1 (with "Days") among women 18-24.
>
> For the quarter, "Days of our Lives" (1.8 rating, 11 share
> among women 18-49, 1.9/12 among women 18-34) tied for #3
> among women 18-49 while "Passions" (1.4/8 among women 18-49,
> 1.6/10 among women 18-34) tied for #7 in the women 18-49
> race.
>
> NBC Daytime finished #2 for the week of Dec. 19-23 among
> women 18-49 and was #1 for the week in the women 18-34
> category. It's NBC's 310th consecutive week leading the
> valuable women 18-34 demographic. NBC's "Days of our Lives"
> and "Passions" are the #1 and #2 ranked daytime series for
> the week and season among women 18-34.
>
> For the week, "Days of our Lives" attracted its biggest
> women 18-49 audience (1.272 million) in more than seven
> months (since the week of May 9-13). "Days" (1.9/11 among
> women 18-49, 2.0/12 among women 18-34) tied for #4 for the
> week among women 18-49 and was #1 among women 18-34, marking
> the 533rd time in 541 weeks "Days" has led this valuable
> demographic (including ties).
>
> For the week of Dec. 19-23, "Passions" (1.4/8 among women
> 18-49, 1.7/10 among women 18-34) tied for #9 in the women
> 18-49 race and was #2 in the women 18-34 category.
>
> According to in-home viewing figures from Nielsen Media
> Research for the fourth quarter of 2005, averages among
> women 18-49 are: ABC, a 1.7 rating, 11 share; NBC, 1.6/10;
> CBS, 1.5/10. Women 18-34 averages for the quarter are: NBC,
> 1.8/11; ABC, 1.2/8; CBS, 1.2/8. In total viewers, averages
> for the quarter are: CBS, 4.2 million; ABC, 3.1 million;
> NBC, 2.7 million.
>
> For the week of Dec. 19-23, averages among women 18-49 were:
> ABC 1.9/11; NBC, 1.7/10; CBS, 1.6/10. Women 18-34 averages
> for the week were: NBC, 1.8/11; ABC, 1.3/8; CBS, 1.2/8. In
> total viewers, averages for the week were: CBS, 4.4 million;
> ABC, 3.3 million; NBC, 3.0 million.
>
 
> Ever heard of a PR spin??

Again, remember these are RUMORS; nothing
has been confirmed. The same thing has
haunted Guiding Light for years, but it's
still on CBS.
>
> > From the NBC website!!!!!!!!!!
> >
> >
> >
> > 'DAYS OF OUR LIVES' IS DAYTIME'S #1 SERIES AMONG WOMEN
> 18-34
> > FOR THE 22ND CONSECUTIVE QUARTER
> >
> > 'PASSIONS' IS #2 AMONG WOMEN 18-34 AND TIED FOR #1 AMONG
> > WOMEN 18-24
> >
> > FOR THE WEEK OF DEC. 19-23, 'DAYS' ATTRACTS ITS BIGGEST
> > WOMEN 18-49 AUDIENCE IN SEVEN MONTHS
> >
> >
> > BURBANK, Calif. -- December 30, 2005 -- NBC Daytime has
> > finished the fourth quarter of 2005 #2 in women 18-49
> rating
> > and #1 outright in the women 18-34 category, marking the
> > 24th consecutive quarter-long win for NBC among women
> 18-34.
> >
> >
> > "Days of our Lives" was daytime's #1 series for the
> quarter
> > among women 18-34, marking "Days'" 22nd consecutive
> > quarter-long win in this valuable category. "Passions" is
> #2
> > for the quarter in the women 18-34 demographic and is tied
>
> > for #1 (with "Days") among women 18-24.
> >
> > For the quarter, "Days of our Lives" (1.8 rating, 11 share
>
> > among women 18-49, 1.9/12 among women 18-34) tied for #3
> > among women 18-49 while "Passions" (1.4/8 among women
> 18-49,
> > 1.6/10 among women 18-34) tied for #7 in the women 18-49
> > race.
> >
> > NBC Daytime finished #2 for the week of Dec. 19-23 among
> > women 18-49 and was #1 for the week in the women 18-34
> > category. It's NBC's 310th consecutive week leading the
> > valuable women 18-34 demographic. NBC's "Days of our
> Lives"
> > and "Passions" are the #1 and #2 ranked daytime series for
>
> > the week and season among women 18-34.
> >
> > For the week, "Days of our Lives" attracted its biggest
> > women 18-49 audience (1.272 million) in more than seven
> > months (since the week of May 9-13). "Days" (1.9/11 among
> > women 18-49, 2.0/12 among women 18-34) tied for #4 for the
>
> > week among women 18-49 and was #1 among women 18-34,
> marking
> > the 533rd time in 541 weeks "Days" has led this valuable
> > demographic (including ties).
> >
> > For the week of Dec. 19-23, "Passions" (1.4/8 among women
> > 18-49, 1.7/10 among women 18-34) tied for #9 in the women
> > 18-49 race and was #2 in the women 18-34 category.
> >
> > According to in-home viewing figures from Nielsen Media
> > Research for the fourth quarter of 2005, averages among
> > women 18-49 are: ABC, a 1.7 rating, 11 share; NBC, 1.6/10;
>
> > CBS, 1.5/10. Women 18-34 averages for the quarter are:
> NBC,
> > 1.8/11; ABC, 1.2/8; CBS, 1.2/8. In total viewers, averages
>
> > for the quarter are: CBS, 4.2 million; ABC, 3.1 million;
> > NBC, 2.7 million.
> >
> > For the week of Dec. 19-23, averages among women 18-49
> were:
> > ABC 1.9/11; NBC, 1.7/10; CBS, 1.6/10. Women 18-34 averages
>
> > for the week were: NBC, 1.8/11; ABC, 1.3/8; CBS, 1.2/8. In
>
> > total viewers, averages for the week were: CBS, 4.4
> million;
> > ABC, 3.3 million; NBC, 3.0 million.
> >
>
 
Although I don't think NBC is about to jettison "Days Of Our Lives" ("Passions" may be another story), one reason the network could get rid of it's two soaps would be money.

It's far more expensive to produce daytime soaps than it is to produce a court show, a talk show, or a game show. And while the demographics of a soap usually skew younger than court, talk, or game shows (although among game shows, "Price Is Right" is said to be very popular among college students between classes), not only has general fragmentation of viewership affected soaps, but the number of women under the age of 50 home to watch daytime television has nosedived since the late 1970's.

When network daytime ratings first declined in the late 1970's, the industry was briefly puzzled as to why. There were few independent stations outside of top-50 markets, and those indies that did exist had daytime schedules that had little appeal to women between 18 and 49. It turned out that the reason daytime ratings took a sudden dip in the late 1970's was that there was a spike in the number of working women, especially married women with children, and a corresponding decline in daytime TV viewing.
 
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</P>
 
> It's far more expensive to produce daytime soaps than it is
> to produce a court show, a talk show, or a game show. And
> while the demographics of a soap usually skew younger than
> court, talk, or game shows (although among game shows,
> "Price Is Right" is said to be very popular among college
> students between classes), not only has general
> fragmentation of viewership affected soaps, but the number
> of women under the age of 50 home to watch daytime
> television has nosedived since the late 1970's.

What gets me is that NBC has been sitting on one of the greatest game show concepts in history, and has never had the euphemisms to revive it.

Pull "Passions" and fill its hour with a 30-minute scaled down version of "Deal Or No Deal" with one of the greatest game shows of all time: "Password." Put Betty White in the host's seat her husband once sat in, and you'd have a daytime hit. Just don't schedule it up against TPIR.
<P ID="signature">______________
The Pab Sungenis Project - http://www.lowbudgetradio.com</P>
 
It's Simple

Numbers don't mean anything if you're not making money off of them.

Despite the numbers, soaps are expensive to produce and the number of advertisers are dwindling.

> From the NBC website!!!!!!!!!!
>
>
>
> 'DAYS OF OUR LIVES' IS DAYTIME'S #1 SERIES AMONG WOMEN 18-34
> FOR THE 22ND CONSECUTIVE QUARTER
>
> 'PASSIONS' IS #2 AMONG WOMEN 18-34 AND TIED FOR #1 AMONG
> WOMEN 18-24
>
> FOR THE WEEK OF DEC. 19-23, 'DAYS' ATTRACTS ITS BIGGEST
> WOMEN 18-49 AUDIENCE IN SEVEN MONTHS
>
>
> BURBANK, Calif. -- December 30, 2005 -- NBC Daytime has
> finished the fourth quarter of 2005 #2 in women 18-49 rating
> and #1 outright in the women 18-34 category, marking the
> 24th consecutive quarter-long win for NBC among women 18-34.
>
>
> "Days of our Lives" was daytime's #1 series for the quarter
> among women 18-34, marking "Days'" 22nd consecutive
> quarter-long win in this valuable category. "Passions" is #2
> for the quarter in the women 18-34 demographic and is tied
> for #1 (with "Days") among women 18-24.
>
> For the quarter, "Days of our Lives" (1.8 rating, 11 share
> among women 18-49, 1.9/12 among women 18-34) tied for #3
> among women 18-49 while "Passions" (1.4/8 among women 18-49,
> 1.6/10 among women 18-34) tied for #7 in the women 18-49
> race.
>
> NBC Daytime finished #2 for the week of Dec. 19-23 among
> women 18-49 and was #1 for the week in the women 18-34
> category. It's NBC's 310th consecutive week leading the
> valuable women 18-34 demographic. NBC's "Days of our Lives"
> and "Passions" are the #1 and #2 ranked daytime series for
> the week and season among women 18-34.

>
> For the week, "Days of our Lives" attracted its biggest
> women 18-49 audience (1.272 million) in more than seven
> months (since the week of May 9-13). "Days" (1.9/11 among
> women 18-49, 2.0/12 among women 18-34) tied for #4 for the
> week among women 18-49 and was #1 among women 18-34, marking
> the 533rd time in 541 weeks "Days" has led this valuable
> demographic (including ties).
>
> For the week of Dec. 19-23, "Passions" (1.4/8 among women
> 18-49, 1.7/10 among women 18-34) tied for #9 in the women
> 18-49 race and was #2 in the women 18-34 category.
>
> According to in-home viewing figures from Nielsen Media
> Research for the fourth quarter of 2005, averages among
> women 18-49 are: ABC, a 1.7 rating, 11 share; NBC, 1.6/10;
> CBS, 1.5/10. Women 18-34 averages for the quarter are: NBC,
> 1.8/11; ABC, 1.2/8; CBS, 1.2/8. In total viewers, averages
> for the quarter are: CBS, 4.2 million; ABC, 3.1 million;
> NBC, 2.7 million.
>
> For the week of Dec. 19-23, averages among women 18-49 were:
> ABC 1.9/11; NBC, 1.7/10; CBS, 1.6/10. Women 18-34 averages
> for the week were: NBC, 1.8/11; ABC, 1.3/8; CBS, 1.2/8. In
> total viewers, averages for the week were: CBS, 4.4 million;
> ABC, 3.3 million; NBC, 3.0 million.
>
 
>
> What gets me is that NBC has been sitting on one of the
> greatest game show concepts in history, and has never had
> the euphemisms to revive it.
>
> Pull "Passions" and fill its hour with a 30-minute scaled
> down version of "Deal Or No Deal" with one of the greatest
> game shows of all time: "Password." Put Betty White in the
> host's seat her husband once sat in, and you'd have a
> daytime hit. Just don't schedule it up against TPIR.
>
It has yet to be seen if Deal or No Deal has staying power--and the rumors/reports of a syndicated version already in the works strike me as premature at best. It may well work--Millionaire translated well to a daytime format, but we haven't even seen Deal show that it will work in prime time on a recurring basis. Yet, its premiere was most impressive, but it needs more time to prove itself.

That said, considering the younger audience Passions attracts, a Betty White-hosted Password seems unlikely to work. Most of the younger crowd wouldn't know who she is, let alone make a connection to a long-deceased host of a game show most of them have never seen.
 
> >
> > What gets me is that NBC has been sitting on one of the
> > greatest game show concepts in history, and has never had
> > the euphemisms to revive it.
> >
> > Pull "Passions" and fill its hour with a 30-minute scaled
> > down version of "Deal Or No Deal" with one of the greatest
>
> > game shows of all time: "Password." Put Betty White in
> the
> > host's seat her husband once sat in, and you'd have a
> > daytime hit. Just don't schedule it up against TPIR.
> >
> It has yet to be seen if Deal or No Deal has staying
> power--and the rumors/reports of a syndicated version
> already in the works strike me as premature at best. It may
> well work--Millionaire translated well to a daytime format,
> but we haven't even seen Deal show that it will work in
> prime time on a recurring basis. Yet, its premiere was most
> impressive, but it needs more time to prove itself.
>
> That said, considering the younger audience Passions
> attracts, a Betty White-hosted Password seems unlikely to
> work. Most of the younger crowd wouldn't know who she is,
> let alone make a connection to a long-deceased host of a
> game show most of them have never seen.
>
In addition, have you seen Betty White on Boston Legal??? She must be 80 years old and probably couldn't do a daily game show. After all, there aren't many Bob Barkers around! Didn't Allen Ludden die in the early 80's (20 years ago???).
 
Doesn't anyone from GSN lurk here? Input on wether or not the idea of Betty White being the host of ANY gameshow today is good or not, would be great coming from someone who works there.
I'm sure if it were a viable idea GSN would be quicker to add it to their line up than NBC at this point, because their viewers most likely DO know who...what's his name again is...(lol)
from watching the reruns that already air on that station.<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
Re: It's Simple

I'd have to think demographics would be a big factor. With most women in the most desireable demographics working, I'd think the audience that's left would be mostly older. Could be wrong. My ex-wife was the perrenial soap addict, she watched, or if she was working taped, the entire ABC daytime schedule every day. Weekends often were marathon ABC soap watching time. Enough to drive me out of my mind!<P ID="signature">______________
Have a Happy New Year!
http://www.thebig8.net/have_a_happy_new_year_with_cklw.mp3</P>
 
> In addition, have you seen Betty White on Boston Legal???
> She must be 80 years old and probably couldn't do a daily
> game show.

Betty White turns 84 is a couple of weeks. I think Family Net still shows her old "Life With Elizabeth" series (1952-55.) She would have been in her early 30's then.

> Didn't Allen Ludden die in the early 80's (20 years ago???).

1981, age 63, cancer.
 
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