Most of it is corporate programming... done by out of town consultants, who play the same stuff over and over and don't really care about Mobile because they are in some other city doing lunch with the other corporate people and doing their job through email, Hey they got a hundred stations to check on everyday and if a good percentage of those stations are doing o.k with there ratings why should they worry about one station in "Mobile" as opposed to the rest that are doing good....after all it's just one station and they are playing all the songs that are on the list they got from the high dollar firm that did some music research once upon a time and told them that if they played that list of 100 songs over and over everybody would tune in and their ratings would go through the roof.... after all they paid thousands of dollars for that 100 song list and if the people at the station, who live in Mobile, want to work for them they better play that list of songs, if they won't we'll just plug someone else in the chair at that station to press the button everyday and shuffle that list...because they are in some other city at corporate headquarters and can't do everything, so if the ratings are bad for a couple of books it must be the staff that isn't pressing the button "right" everyday and maybe it's the staff who isn't as excited about the 100 song list as they should be, so maybe corporate should remove them and or flip the format to another format of a different 100 songs that we paid some firm for, and we just KNOW that this list will make people listen because it's more expensive than the last list....so we'll fire everybody and put the new list on and hire some new folks we can pay less money, even if they don't have as much experience as the last folks.. but the new list of music is better and more expensive and the new folks, with less experience, are really enthusiastic about the new music.. and hell let's face it if... if it doesn't work and we don't get ratings we can just fire all these folks and start again with a different list, it won't be the consultants fault.. he/she's in another city and not on site and it's just one station, so unless it attracts attention from the the consultants boss and he asks why the numbers are bad the consultant really doesn't need to do anything at all..... except send out the occasional email .....
That's why.
I could write more but I'm tired.
