WHYL

[MACK184]

There's some new voice on WHYL in Carlisle. I think he goes by PJ something. Very young sounding for that station. I listened yesterday and he was doing a noon request show. Maybe they are trying to do something to cut back from all the 70 plussers who listen.

 

[bl40modulimiter2]

I heard a rumor it's being shopped around already.

 

[John-Summers]

I thought WHYL was going to lose its transmitter site at the end of '07 (50 year lease since the 1957 power increase and two-tower directional.) The word was that the property owner wanted to build a strip mall. Whatever happened with that? I thought WHYL was history for sure. Where are you gonna place two towers now? "Not in my backyard!"

That station should go 50s/60s Rock Oldies. The audience is out there and no one is serving it. For an AM, it could be salvation.

 

[RockofHBG]

According to WHYL's Wikipedia site, the station reverted to Route 81 in January '08 because Royal didn't renew it's LMA. Can anyone enumerate of what went down?

 

[MACK184]

I'll never quite understand why a radio station would lease the land that it's tower/transmitter site is on.
If you don't have that, a megaphone on the top of the roof isn't a very good alternative!

 

[TODDMAYOR]

wel said mack. i really respect the people that work at whyle...but to move an am tower site copper ground radials and new towers plus the land purchase minimum 1 mil mayve 1.5 mil depending on acreage. huge undertaking. I would love to know the cost of weeu am reading moving from reading to shartlesville a few and ent from 850 to 830 years ago amounted to. their real estate was valuable but they had a wash or made money on the deal.

 

[RayThomas]

WEEU's old site was in a highly desirable area for development, so the proceeds from its sale probably came close to paying for their new site, on land right next to I-78 in a sparsely populated area that was probably not worth much. Also, whatever their costs were that exceeded the proceeds from the old site were most likely considered pocket change for the station's owners, the Reading Eagle. Especially considering that they upgraded from a kilowatt to 20,000 watts!

 

[bl40modulimiter2]

I had heard through the "grapevine" that Carlisle shot the land owner's plan down cold. No development. Oops. Shoulda maybe checked that out first? Anyway, I hear they have renegotiated with Route 81, but it's a princely sum---several thousand a MONTH I think for the tower site? But it beats building new! So the tower site is more secure than it was, but a helluva lot more expensive. Add that to the LMA cost and it's no wonder Royal walked away. Still, I think that place could do $20,000 a month or better---hell I had it at $11,000-$14,000 when I was there!

 

[#%*#)%*#@)%#$]

It was doing over $40,000/month in 2006/2007. Take away the weekend talk programing that was bringing in the cash, as Royal did, and you end up back at square one.

 

[jackandcoke]

It was doing over $40,000/month in 2006/2007. Take away the weekend talk programing that was bringing in the cash, as Royal did, and you end up back at square one.

What kinda talk was that? Preachers? Infomercials? Did they fill it up from 6A to 6P Saturday & Sunday? I suppose with the population they cover (a million???) they probably could generate good response, huh?

 

[#%*#)%*#@)%#$]

Preachers yes, informercials no. If it makes money, and makes interesting radio, it works. Your personal opinion not withstanding, it still made money before Royal came along. And in this world, thats all that matters when your talking to the bank.

 

[bl40modulimiter2]

I hated every single one of those snake oil shows---but they brought in the $$$. Sometimes you gotta hold your nose (or cover your ears!) and make money for a few hours. But you raise an interesting point---with that BIG signal, full time Christian programming might be a moneymaker there. The only competitor is WDAC and there are dozens of major ministries who are not on there for whatever reason.....