Scott Fybush said:Note that we're seeing CBS and ABC signing some deals to get into new small markets via DTV subchannels (Elmira's WENY-36.2 for CBS, for instance, or Macon's WGXA-16.2 for ABC), but NBC doesn't seem to have any interest in playing that game. The only new NBC affiliate I can think of in recent years is WNBW-DT in Gainesville, Florida, and that's a significantly larger and faster-growing market than Salisbury/Dover.
Gainesville (161) is smaller than Salisbury (148).
One of the biggest obstacles to a Salisbury NBC has been Hearst WBAL. Technically the City of License of Baltimore is the closest as the crow flies to Dover and Salisbury, than is Philadelphia or Washington DC. Therefore it bests WCAU and WRC, and the closest NBC affiliate is WBAL, and is the the NBC station that is carried on Fios, and available on every Comcast system in the market. There is a Fox station on a digital subchannel, and WRDE-LP which has MyNetwork affiliation. However, NBC affiliation isn't up for grabs so easily while Hearst claims the region. If a local operation like WRDE-LP got the NBC affiliation, it'd bounce WBAL off the lineup. I think Hearst has some clout, as they could flip some NBC stations to ABC. The Comcast-NBC deal could likely start the idea of a cable-only NBC but I think Fios should be permitted to still carry WBAL then, and Dish and DirecTV offer WNBC via distant networks. Either way, it wouldn't been DE specific or even DelMarVa specific, just a Comcast offering NBC, selling ad time and keeping the local ad revenue of it.