Well,still seems like even after spending dollars to hire REAL LIVE RADIO PERSONALITIES,a very highly regarded sales manager and moving the transmitter sight on WIBG FM...the ratings havent shown any kind of bounce for that station...the ratings are still hanging at 1.7 for the last 4 periods....seems like this station has a real identity problem...so many things are really to blame...should have started with a new and fresh program director...not the same old WILW programmer...lets face it the station still has poor reception,still has poor sound and the music is just all over the place....WMID with almost no dollars spent and a very poor nightime reception and all automated is still pulling a 1.7 as well in the ratings...plus we now have 5 stations playing SO-CALLED OLDIES....WMID/WCMC which for the most part are playing REAL OLDIES with a pretty nice mix of music....then we have WTKU,WFUN,And WIBG...all playing basically late 60s and 70s music....so wouldnt you think that one of those stations would play the REAL OLDIES like WMID ????
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WIBBAGE FM Ratings still poor
- Thread starter rob1010
- Start date
You forgot a good one with LIVE presentation and Real Oldies, WVLT which covers most of the Cape-Atlantic area. And WIBG-FM did show a nice uptick in morning drive with Jerry Beebe.
And no, I wouldn't put Real Oldies on FM, it's just too old. The Marcels' "Blue Moon" was a #1 hit, in 1961. That was 50 years ago, a half century. Same for The Twist...sorry Chubby. The do-wop era is now 56 years old. If listeners were fifteen then, they're 71 now. That's why the GREAT (and I mean it) WRDR went bye-bye. The only way to play that wonderful stuff, and be an arbitron and sales competitor, is as a feature, like WCBS-FM does, once an hour. Or a Weekend Specialty show....not in drive times and office hours. You lamented how tough it is for a radio sales person today in another post. Imagine trying to sell 71 year old audience to a Kia dealer. Or Audio/Video/Appliance store.
Also, it's WFNE, and they, with WTKU are more 70's & 80's oriented. But with it's heritage, and being AM in a digital 2011 world, WMID/WCMC are doing the last gasp of the right thing at the right time in the right place. I do miss hearing Jim, though.
And no, I wouldn't put Real Oldies on FM, it's just too old. The Marcels' "Blue Moon" was a #1 hit, in 1961. That was 50 years ago, a half century. Same for The Twist...sorry Chubby. The do-wop era is now 56 years old. If listeners were fifteen then, they're 71 now. That's why the GREAT (and I mean it) WRDR went bye-bye. The only way to play that wonderful stuff, and be an arbitron and sales competitor, is as a feature, like WCBS-FM does, once an hour. Or a Weekend Specialty show....not in drive times and office hours. You lamented how tough it is for a radio sales person today in another post. Imagine trying to sell 71 year old audience to a Kia dealer. Or Audio/Video/Appliance store.
Also, it's WFNE, and they, with WTKU are more 70's & 80's oriented. But with it's heritage, and being AM in a digital 2011 world, WMID/WCMC are doing the last gasp of the right thing at the right time in the right place. I do miss hearing Jim, though.
You are so right ....AMFMSW
Not only did I imagine selling a 71 year old audience to auto dealers and Audio stores...I tried to do it....what a nightmare..to say the least....Biggest failure in my life...people just look at you in amazement and disbelief when you tell them you are selling AM music radio time :
Someone even asked WHAT IS AM???? No lie... trying to sell WMID....I was actually asked by one auto dealership....DO YOU REALLY MAKE ANY MONEY SELLING AN AM MUSIC STATION?...The answer is NO....not at all....cant even give it away...no one wanted to buy any time strictly on an AM music station...the only way that I can possibly see selling time on stations like WMID ...is to throw it in as a package deal with the FM stations....and even that is tough...believe me ...wasted a lot of time and gas money trying to promote that station and learned very quickly that I was beating a dead horse....did a lot better selling furniture and mattresses....in one day....and working as a cashier at CVS....and note to Sam Lit...could have probably sold a lot more hot dogs in Alaska in a blizzard..than selling am music radio...guess I was the hot dog to even try it......
Not only did I imagine selling a 71 year old audience to auto dealers and Audio stores...I tried to do it....what a nightmare..to say the least....Biggest failure in my life...people just look at you in amazement and disbelief when you tell them you are selling AM music radio time :
Someone even asked WHAT IS AM???? No lie... trying to sell WMID....I was actually asked by one auto dealership....DO YOU REALLY MAKE ANY MONEY SELLING AN AM MUSIC STATION?...The answer is NO....not at all....cant even give it away...no one wanted to buy any time strictly on an AM music station...the only way that I can possibly see selling time on stations like WMID ...is to throw it in as a package deal with the FM stations....and even that is tough...believe me ...wasted a lot of time and gas money trying to promote that station and learned very quickly that I was beating a dead horse....did a lot better selling furniture and mattresses....in one day....and working as a cashier at CVS....and note to Sam Lit...could have probably sold a lot more hot dogs in Alaska in a blizzard..than selling am music radio...guess I was the hot dog to even try it......The difference between WVLT and WIBG-FM? a 1.7 share. WVLT hasn't even been in the book since the late '90's-early '00's. So at least there's a discernible, measurable audience for WIBBAGE. Also you don't necessarily have to buy your way onto WIBG-FM. Take all the brokered jocks and talk crap off WVLT and all they'll be able to afford electricity to stay on for perhaps an hour or two a day.
Hal, what you've wriiten is true. But WVLT is, in all fairness, an out of market station for the Cape-Atlantic Counties, as WIBG-F is for Vineland and the Cumberland area. WVLT does not cover the entire Arbitron designated area, specifically most of Cape May County which is reached by Oldies formatted co-channel WLBW 92.1 in Fenwick Island, DE, and blanks out the Vineland signal in most of the county. WVLT is basically a 'catch it in the car' signal here. Even the Marantz 2270 has trouble holding it at times because of DE. WIBG-F is a pretty solid, penetrating signal, even on a table radio.
And in the world of 2011 small market radio reality, AM or FM...if jocks buying and reselling their time while clearing the station inventory turns a profit, WVLT seems to have made better business decisions than some others who were going to show us 'how it's done'. Those models of selling are as outdated as a 23 channel CB set, which is why they're being liqudated, and little WVLT is prospering. And I bet it's fun to work at there. Wow, talk about outdated! Fun in radio?
And no, I work for neither.
And in the world of 2011 small market radio reality, AM or FM...if jocks buying and reselling their time while clearing the station inventory turns a profit, WVLT seems to have made better business decisions than some others who were going to show us 'how it's done'. Those models of selling are as outdated as a 23 channel CB set, which is why they're being liqudated, and little WVLT is prospering. And I bet it's fun to work at there. Wow, talk about outdated! Fun in radio?
And no, I work for neither.
Time marches on. WOGL in Philly is programmed the way it is today for a reason. Same for CBS-FM. As a Sunday night specialty show...possibly for the 50s-early 60s. And then I would only consider it on a station that built a heritage playing that stuff to begin with. If I put on a new "Greatest Hits" today in most markets, I wouldn't even deal with the stuff.
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