WIFE simulasting "Super Oldies"

[gr8oldies]

WIFE in Connersville has ended it's Country is simulcasting "Super Oldies", the format designated for the AM after the FM moves to Norwood, OH.

 

[MikeStandardsFromIndiana]

My Guess if the Country is gone from WIFE in favor of Oldies on the FM. The Move of the FM to Norwood might be getting closer as soon as we start seeing the frequency Moves that come with this Move

 

[microbob]

100.9 WIZF in Cincinnati is susposed to move 101.1 later this summer. I would guess once that happens 100.3 will sign on since they will both share the same tower.

 

[rockandroll]

WIFE in Connersville has ended it's Country is simulcasting "Super Oldies", the format designated for the AM after the FM moves to Norwood, OH.

The must have saw the success of it in Bedford on 105/102

 

[MikeStandardsFromIndiana]

Microbob there is more than just WIZF shifting to 101.1 there are countless other stations having to Change Frequencys plus WFMG has to change its Signal Pattern to Directional away from Cincinnati. I Remember when WFMG did Traffic reports using Dayton's Metro Service having Accident Reports just not For Richmond and dayton but Indianapolis and Cincinnati as well since WFMG got out to dayton and to parts close to Indy and Cincy

 

[dmettler]

100.3 does not move to the same tower (Matson Place) as WIZF, it moves to the channel 19 tower.

 

[70seccart]

"They must have saw the success of it in Bedford on 105/102"That's a joke right?

 

[indyradioguy]

"They must have saw the success of it in Bedford on 105/102"That's a joke right?

I don't think he is joking, they are #1 in Lawrence Cty and near the top in Monroe county 12+ in the last books. I listen online and they do OK. So how are your numbers?

 

[bigradio13]

The original premise was that WIFE went to the "Super Oldies" format because of the success of the Bedford stations. And we are to believe that this success is defined by being #1 in Lawrence County?!?! WOW!! I cannot imagine anyone making a format or business decision using this criteria. How can these situations compare? According to my info.. Lawrence County (Bedford) is not even a rated market. And if these 2 stations are #1 in Lawrence County.. I am not impressed... since they are the ONLY 2 FM signals licensed to Lawrence County. So it really is a joke to think that a company would make a decision based on this info. And if this is the criteria used to make a decision.. this company will soon be for sale... mark my words!This is NOT to take anything away from the Lawrence County stations (102 and 105) ... I am sure they are well-programmed..... I don't know squat about them. I just think that business decisions are made by taking all aspects into account... ratings, revenue... etc. There is precious little data to support the fact that anyone would copy them. Give me a break!

 

[gr8oldies]

I don't know that they'd look specifically at Bedford to make that decision. The truth is that oldies is one of the few options for an AM in that area (the format will leave the FM dial with the Norwood, OH move)

 

[radioho]

The original premise was that WIFE went to the "Super Oldies" format because of the success of the Bedford stations. And we are to believe that this success is defined by being #1 in Lawrence County?!?! So it really is a joke to think that a company would make a decision based on this info. And if this is the criteria used to make a decision.. this company will soon be for sale... mark my words!This is NOT to take anything away from the Lawrence County stations (102 and 105) ... I am sure they are well-programmed..... I don't know squat about them. I just think that business decisions are made by taking all aspects into account... ratings, revenue... etc. There is precious little data to support the fact that anyone would copy them. Give me a break!

Just as you don't sell small town radio the same way you sell metro radio, formats draw differently in small markets. Oldies is a format that, while it's not the preferred format by most, is "acceptible" when waiting for local news, sports, events, weather, etc.A "generic, vanilla" format like oldies works well in small towns and counties. Some people don't like country, and won't sit through one song, much less a few until a local basketball game starts. Some won't sit through Big Band, modern rock, etc., and Oldies works in small town "office" settings as well, where it's important that local business can keep you playing all day. Small town radio isn't so much about music as it is INFORMATION and COMMUNITY. You talk about "ratings, revenue..." If you knew anything about how to make a living with smalltown radio, you'd know ratings are not even a consideration. "Local" television news is likely a county or two away, with their local county radio as the only source of information - music is everywhere and easily accessible - local information, sports, news and weather coverage isn't.

 

[bigradio13]

What a strange reply!! You have the audacity to imply that I know nothing about making a living in small town radio... simply because I mentioned "ratings"!?!? Geez... since I know absolutely nothing about small town radio (according to you), it's amazing I have made a living in small town radio all these years!! I guess even a blind squirel finds an acorn every now and then!! If you would take time to read the entire thread you would clearly see that "ratings" was a term brought up by someone else.. not me. The original discussion was about WIFE and using oldies in Norwood, OH..... which is essentially the Cincinnati Market. The discussion was NOT about small market radio! Maybe you should get your facts straight before you jump on a message board and pontificate!! My entire point was that I do not see how one can use info from a small market like Lawrence County and apply it to this situation! I think that point shows a definite knowledge of small market radio. Further, if you took the time to read my entire post, you would have also noted that I mentioned that the market in question (Lawrence County) is an un-rated market. Someone else brought up the fact these stations are #1 in their county.. not me. As I said in my earlier post, I am not impressed by a combo of stations that purport to be #1 in an unrated county in which they are the only 2 FM signals. With all due respect, before you make assumptions about whether I know anything about small market radio or not, I suggest you take the time to actually READ the entire post before you attack me.One final note..... I find it ironic that you attack me and my knowledge of small market radio.. yet you cannot spell a simple word like "acceptable" in your posting!! The word is "acceptable"... not "acceptible"(sic).

 

[radioho]

Usually being that defensive is a sign of your ignorance, or I hit the right nerve and was correct.I read the entire post - you still come off as someone who doesn't understand the concept. If you'll read YOUR post - you stated "I don't know squat about them." That means you cannot actually make an assumption about how the markets/stations compare because you don't have all the facts.And how does knowledge of radio, or lack thereof have anything to do with a word that was spelled wrong in a forum? Get a grip, it's not like my entire post will filled with "misspelled" words. Again, there is no fault to what I wrote, therefore you had to attack the way it was written. So Mr. Small Market Radio Genius, since you started this by complaining about how to run someone else's business, what format would YOU choose.

 

[bigradio13]

Thanks for the prompt reply. Sounds like you are also an accomplished psychologist with amazing insight into human behavior. OK.. THAT was just a joke. Actually, the nerve you hit with me is that I felt that you took my comment out of context and then made personal accusations. I didn't appreciate that. Of course, I then chose to come back at you with personal accusations about spelling, etc.... so I am also to blame. For that, I apologize. It was inappropriate and your point about spelling on a message board having nothing to do with one's radio knowledge is well-taken. Again, I apologize for getting personal.I think there is room for some good conversation here.. and I appreciate a good debate. My whole original point is that one cannot compare the 2 markets.. and to use what works in a small market (like Bedford) may or may not duplicate in Norwood, Ohio. I went on to point out that I felt this was not a good basis for making a decision. This is a conclusion one could make with absolutely NO knowledge of the Lawrence County stations... other than the fact that they are an un-rated market. That's all. Not quite sure how what I said shows that I come off as someone who "doesn't understand the concept"... so your further explanation on this point would be helpful.As for attacking what you wrote, I did not attack what you wrote because your points about small market radio were all right on.. and I agree with most everything you say. In fact, I am not even sure that we disagree on ANY of these points.. except that we disagree on your assessment of my knowledge of small market radio.I am not defensive.... and I don't mean to be offensive either. I am certainly willing to admit if I am wrong on a subject (it happens quite frequently) and I have found that a little ground pepper helps when I have to eat crow!! As for calling me Mr. Small Market Radio Genius..... I have not earned the title.. so you can have it back. To determine what format to choose in Cincinnati would need a different skill set than that of a small market genius anyway. I started this by discussing the decision-making criteria..... which stops short of trying to run someone else's business.I happen to like the Super Oldies format and when it comes to satellite formats, find it to be MORE than acceptable.Again.. please accept my apologies for getting personal. I enjoy good discussion and I have enjoyed reading this board.. but at the end of the day, we are all just a bunch of people who are addicted to this thing called "radio" and we all have a LOT in common.

 

[radioho]

All very well stated, and very professional. My apologies for jumping - so darn easy to do in these forums. Usually stuff you'd never really say to a person face to face. Sorry to have went there.

 

[techie2]

I think there is room for some good conversation here.. and I appreciate a good debate. My whole original point is that one cannot compare the 2 markets.. and to use what works in a small market (like Bedford) may or may not duplicate in Norwood, Ohio. I went on to point out that I felt this was not a good basis for making a decision.

There's probably no basis for the decision except for a placeholder to keep the signal on the air until the sale agreement to Radio One goes through and the new facility in Cincinnati is put on the air.

 

[N_D_Radioguy]

Only the FM is going anywhere.The AM is staying with current ownership, staying in Connersville, and will probably stay with Oldies after the FM is gone.

 

[gr8oldies]

On the air, they're only promoting 1580. It'll be entirely different ownership for the Norwood facility.

 

[ChiefEngineer]

Think Urban as in Radio One. Wouldn't it be great if they simulcast that format for a few months?

 

[Apollo7979]

hee-heeI can see it now..."The Beat of Richmond, Connersville, and East-central Indiana...100.3 The Wiz Jamz"The Connersville facility probably doesn't have the resources to do an entirely different music format on the AM and FM at the same time, but if they did, this opportunity would be a wonderful way to test the waters in east-central Indiana for other formats (like classic rock, adult hits, etc.). Afterall, the station sounded commercial free when I checked in on Friday night and it's leaving the market soon, why not just go crazy and experiment a little.