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WIIN Gone Spanish

Well I guess it had to happen sooner or later. Goodbye Barry Manilow, Sinatra and the Carpenters, hello accordians. Looks like AM 780 has gone Mexican. And wouldn't you know it, It looks like they even tweaked the audio where people are no longer talking with a lisp. I wish they had done that when they were broadcasting in English. I've noticed that WMPR is also running a lot more spanish these days also. It seems that adult standards never last very long in Jackson. Maybe AM 930 could try it since nobody listens to them anymore anyway. But they need to bring back the WSLI calls first. I would also like to see a real oldies format.
 
> Well I guess it had to happen sooner or later. Goodbye
> Barry Manilow, Sinatra and the Carpenters, hello accordians.
> Looks like AM 780 has gone Mexican. And wouldn't you know
> it, It looks like they even tweaked the audio where people
> are no longer talking with a lisp. I wish they had done
> that when they were broadcasting in English. I've noticed
> that WMPR is also running a lot more spanish these days
> also. It seems that adult standards never last very long in
> Jackson. Maybe AM 930 could try it since nobody listens to
> them anymore anyway. But they need to bring back the WSLI
> calls first. I would also like to see a real oldies format.

Despite the growing number of Hispanics in the Jackson area, I didn't think there was a sufficient number to support having a station at this time. I wish 'em well.

Adult standards is a dying format, due to the difficulty of it being an older-demo format, which tends to scare off advertisers. Real oldies would probably suffer the same fate. Probably the only place the either format can sustain itself is Florida. I don't think 930 is going anywhere anytime. I know it's been pointed out in the past about their financial troubles, but I would like to believe that they could be or close to turning a profit with Braves baseball and Jackson Academy sports.
<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
 
> Adult standards is a dying format, due to the difficulty of
> it being an older-demo format, which tends to scare off
> advertisers. Real oldies would probably suffer the same
> fate. Probably the only place the either format can sustain
> itself is Florida. I don't think 930 is going anywhere
> anytime. I know it's been pointed out in the past about
> their financial troubles, but I would like to believe that
> they could be or close to turning a profit with Braves
> baseball and Jackson Academy sports.

A year ago I would have agreed with you. Here in Fort Wayne, standards was recently a top 5 format. What can I say, this market is strange. :)

Jonathan
 
Friends...
You better take a look at the numbers. The Hispanic population is growing...150,000 appx now and mostly in central Miss. Go east of Jax to the rural counties (known fact that the ag and meat packing industries have jobs with solid Hispanic employment numbers), north around Canton and in west and south Hinds areas (Clinton, V'burg, and the south Hinds subs).

I don't know what 780's xmtn. map looks like but if they can reach the areas our Hispanic friends live in, they can make it.

Hispanic listeners are captive (language limits play into this), as well as loyal listeners and they have money to spend. Ask the retail and service industries they frequent. If any of us could get 150k loyal listeners (even a reasonable fraction of this number) in any market we'd have a station than can do well.

I'm not involved with this change at WIIN but I spent time researching the same idea and the potential is there.... Now if the investors were there.... but that's another question.... you just got to program the demo and have a coverage footprint that reaches too. Of course, promotion will help.

Gee.... that sounds like good ole fashioned radio. Almost makes me want to get back into the business... which is why I did my research.

time for a siesta now.........bye,

W4WWWW



> > Well I guess it had to happen sooner or later.
> > Looks like AM 780 has gone Mexican. And wouldn't you
> know it, It looks like they even tweaked the audio where people
> I've noticed that WMPR is also running a lot more spanish these days
> also.
>
> Despite the growing number of Hispanics in the Jackson area,
> I didn't think there was a sufficient number to support
> having a station at this time. I wish 'em well.
>
>
>
 
It used to be that most of the mexicans were around Forrest and Morton near the chicken plants. (WQST should have tried spanish) But lately there has been a lot around Pearl and Brandon (Been to Wal Mart lately?)There is also a lot of them in Canton. Its possible WIIN may do well because they don't really have any serious competition. By the way, what is the deal with Univision low power channel 53? They have been broadcasting the Direct TV screen saver for several weeks with audio only. Apparently they don't know its messed up.
 
> It used to be that most of the mexicans were around Forrest
> and Morton near the chicken plants. (WQST should have
> tried spanish) But lately there has been a lot around Pearl
> and Brandon (Been to Wal Mart lately?)There is also a lot
> of them in Canton. Its possible WIIN may do well because
> they don't really have any serious competition. By the way,
> what is the deal with Univision low power channel 53? They
> have been broadcasting the Direct TV screen saver for
> several weeks with audio only. Apparently they don't know
> its messed up.
>
...........You got it..... even in local metro JAX you can find the audience.
The silent AM in Brandon could have tried this (maybe it will if they ever get back on the air)... or CC's silent AM.
Anybody got the $$$$ the get a new frequency? We could make it happen?
 
> The silent AM in Brandon could have tried this (maybe it
> will if they ever get back on the air)... or CC's silent AM.

CC's silent AM is no longer silent, as WZRX returned to the air a couple of weeks ago.<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
 
> > The silent AM in Brandon could have tried this (maybe it
> > will if they ever get back on the air)... or CC's silent
> AM.
>
> CC's silent AM is no longer silent, as WZRX returned to the
> air a couple of weeks ago.
>

This is eventually going to get out and appear on All Access, so I'll let y'all know about it right here and now.

I've just bought a radio station in Jackson and pretty soon, you'll be hearing the debut of Michael FM. All Michael Jackson, all the time.

I think I'm really on to something...that or on something.

MC
 
> This is eventually going to get out and appear on All
> Access, so I'll let y'all know about it right here and now.
>
>
> I've just bought a radio station in Jackson and pretty soon,
> you'll be hearing the debut of Michael FM. All Michael
> Jackson, all the time.
>
> I think I'm really on to something...that or on something.
>
> MC
>

Lemme guess... target demographic will be males 7-15 ;)

RFB
 
> > This is eventually going to get out and appear on All
> > Access, so I'll let y'all know about it right here and
> now.
> >
> >
> > I've just bought a radio station in Jackson and pretty
> soon,
> > you'll be hearing the debut of Michael FM. All Michael
> > Jackson, all the time.
> >
> > I think I'm really on to something...that or on something.
>
> >
> > MC
> >
>
> Lemme guess... target demographic will be males 7-15 ;)
>
> RFB
>
that will skew to old. must be males 3-12...<P ID="signature">______________
note to tvland...bring back wkrp!!!</P>
 
> > > This is eventually going to get out and appear on All
> > > Access, so I'll let y'all know about it right here and
> > now.
> > >
> > >
> > > I've just bought a radio station in Jackson and pretty
> > soon,
> > > you'll be hearing the debut of Michael FM. All Michael
> > > Jackson, all the time.
> > >
> > > I think I'm really on to something...that or on
> something.
> >
> > >
> > > MC
> > >
> >
> > Lemme guess... target demographic will be males 7-15 ;)
> >
> > RFB
> >
> that will skew to old. must be males 3-12...
>
Doesn't MJ own some radio stations? I think they're called Radio Disney.<P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
 
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