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Wilbur 92.3 and Orville 97.1

J

John1

Outer Banks stations 92.3 and 97.1 have returned to their longtime formats - country - under the clever names Wilbur 92.3 and Orville 97.1. (Someone had the "Wright" idea!). "Just Plane Good Country Music" focusing on the late '80's to today, according to the website www.wyndfm.com.

Has anyone had a chance to hear them yet - is the on-air sound as good as the clever name and marketing? What will be the effect on Ocean Country WCMS?
 
That cluster has been dead in the water for years. Hard to say what effect new ownership/management will have on them, but as far as country goes on the Outer Banks, you've got Dixie 105.7, who've been on top of the market on and off for years, and Water Country, both with 100K sticks. Good luck finding a niche in there with (I believe) only a 25K signal.

Plus, Water Country has always been country, and Dixie is the heritage country station in this market. The new country signal will be going over two freqs that have been kind of a soft AC/easy listening station and an urban CHR/hot AC mutant. People aren't gonna go to those signals looking for country music. I'll be surprised if they make a dent in WRSF or WCMS.
 
BestRadioShowEver said:
That cluster has been dead in the water for years. Hard to say what effect new ownership/management will have on them, but as far as country goes on the Outer Banks, you've got Dixie 105.7, who've been on top of the market on and off for years, and Water Country, both with 100K sticks. Good luck finding a niche in there with (I believe) only a 25K signal.

Plus, Water Country has always been country, and Dixie is the heritage country station in this market. The new country signal will be going over two freqs that have been kind of a soft AC/easy listening station and an urban CHR/hot AC mutant. People aren't gonna go to those signals looking for country music. I'll be surprised if they make a dent in WRSF or WCMS.
Click to expand...

How far out does Dixie 105.7 reach? Here in the Triangle, their signal competes with that of WMKS 105.7 Kiss FM in Greensboro (which was formerly country icon 105.7 WFMX from Statesville). WMKS's signal is a 34,000-watt signal, and their COL is Clemmons (just outside Winston-Salem); before the flip from WFMX, they enjoyed a 100,000-watt signal that reached both the Triad and Charlotte markets--- they were officially classified a Charlotte station until the move to Clemmons, when they officially became a Greensboro station--- and even the fringes of the Triangle.
 
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