Clear Channel gives Lexington another rhythmic-leaning Urban
Translator 103.9 W280DO has shifted from a simulcast of Christian AC “K-Love” 95.3 WVRB to 104.5 WLKT-HD2 as Urban “Wild 103.9“.
The new station is designed to cut a few audience shares away from L.M. Communications’ “107.9 The Beat” WBTF by targetting that stations younger demos. WBTF has been the defacto Urban and Urban AC in the market and will now need to choose which side it wishes to superserve...
It also will most likely take a few shares from the Urban listeners over at WLTO, Hot 102.
More info at http://radioinsight.com/blog/headlines/52684/wild-launch-in-lexington/ and http://wildlexington.com
Interesting!! I thought Main Line was planning on flipping 106.3 to a CHR format... guess it could still happen to go against The Cat.
Translator 103.9 W280DO has shifted from a simulcast of Christian AC “K-Love” 95.3 WVRB to 104.5 WLKT-HD2 as Urban “Wild 103.9“.
The new station is designed to cut a few audience shares away from L.M. Communications’ “107.9 The Beat” WBTF by targetting that stations younger demos. WBTF has been the defacto Urban and Urban AC in the market and will now need to choose which side it wishes to superserve...
It also will most likely take a few shares from the Urban listeners over at WLTO, Hot 102.
More info at http://radioinsight.com/blog/headlines/52684/wild-launch-in-lexington/ and http://wildlexington.com
Interesting!! I thought Main Line was planning on flipping 106.3 to a CHR format... guess it could still happen to go against The Cat.