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wild 104 ratings...

R

radioguy4ever

i was just looking at the bingo ratings and was wondering how did wild 104 end up where they are? they used to be higher up than that... looking at the last few books they dropped off a lot. I am not in thelistening area anymore so i have no idea what the station sounds like... buit is there any obvious reason why they are doing so badly?

looks like wild has become citadel's underachiever and they should flip(back to oldies perhaps?) and get a new pd... who wont kill the staion.
 
> i was just looking at the bingo ratings and was wondering
> how did wild 104 end up where they are? they used to be
> higher up than that... looking at the last few books they
> dropped off a lot. I am not in thelistening area anymore so
> i have no idea what the station sounds like... buit is there
> any obvious reason why they are doing so badly?
>
> looks like wild has become citadel's underachiever and they
> should flip(back to oldies perhaps?) and get a new pd... who
> wont kill the staion.
>

Well...

When no one does local music research, it's hard to maintain ratings supremacy (unless you're uncontested like Hawk). All I heard 18 months ago was how hard Wild would kick my ass. Well...here's the reality:

It's tough to do consistently well with 3000 watts. I commend them for doing this well this long. But it's tough to win Arbitron with less signal.

Citadel rules the roost, and will continue to do so. Mix has flattened despite the lack of a full power oldies outlet. Star is clearly mis-programmed. Someone oughtta find out why the Fall book always sinks for Whale. That always seemed fishy to me.

Glad to see KGB doing well. Kudos.

Truth is...I'm sure both Citadel AND Clear Channel would kick my ass today. Wouldn't be very tough! I hope everyone is doing well in Binghamton, and I wish all of you success.

Marc Steenbarger
 
Wild 104 Rantings

When it comes down to it, CC & Citadel deserve the messes they make. It's competition at its purest, and some blood will spill. Wild came on very strong because of the dissatisfaction with Star 105.7. Anything sounded good going up against them at the time, however, Wild proved to be a paper tiger. 3,000 watts isn't going to cut it against Star's signal, even though Star's programming (wasn't) isn't any better off. WLTB plays the role of CC's spoiler leaving Mix and Star to grapple for equal shares with Lite 101.7. I miss the 22-share days of WHWK and the 18-share book that Star had. There's nothing like having a market giant ripped to shreds by an exciting new format across town. Star couldn't have a couple huge books without upstart WBBI tying Hawks shoelaces together for a two or three books. WBBI went away around the time that WYOS shed the oldies to hand Star a licking. The result, Hawk instantly shoots to #1 and WWYL takes Star to the woodshed for a few books.

Now, we'll wait and see what Spring '05 shall yield.

The cycle shall repeat itself for a long time to come.
 
Re: Wild 104 Rantings

An intelligent post from someone who gets it. I'm glad I didn't have to deal with YOS going CHR. It appears that Mix couldn't take advantage of YOS switching. Nice post.

Moo


When it comes down to it, CC & Citadel deserve the messes
> they make. It's competition at its purest, and some blood
> will spill. Wild came on very strong because of the
> dissatisfaction with Star 105.7. Anything sounded good
> going up against them at the time, however, Wild proved to
> be a paper tiger. 3,000 watts isn't going to cut it against
> Star's signal, even though Star's programming (wasn't) isn't
> any better off. WLTB plays the role of CC's spoiler leaving
> Mix and Star to grapple for equal shares with Lite 101.7. I
> miss the 22-share days of WHWK and the 18-share book that
> Star had. There's nothing like having a market giant ripped
> to shreds by an exciting new format across town. Star
> couldn't have a couple huge books without upstart WBBI tying
> Hawks shoelaces together for a two or three books. WBBI
> went away around the time that WYOS shed the oldies to hand
> Star a licking. The result, Hawk instantly shoots to #1 and
> WWYL takes Star to the woodshed for a few books.
>
> Now, we'll wait and see what Spring '05 shall yield.
>
> The cycle shall repeat itself for a long time to come.
>
 
A quick correction....I believe 104.1 is a directional 6 kw Class A with its null south (towards PA which does not count in ratings)...6 kw where it counts.

Kevin Fitz
 
Re: Wild 104 Rantings

> An intelligent post from someone who gets it. I'm glad I
> didn't have to deal with YOS going CHR. It appears that Mix
> couldn't take advantage of YOS switching. Nice post.
>
> Moo

The Spring '05 book was just as I expected. Hawk continues to double the market with 12+ figures, leaving Star, Mix, and Lite scrapping for 20 shares of AC. One thing I didn't see was WAAL taking care of both KGB and Bear this book. Very interesting!

Maybe Marc Steenbarger was right about the rhythmic side of things in a market like Binghamton. His people never thought overly rhythmic records would play there, and Wild is proving that by allowing the three distinctly different AC's (including the Hot A/C'ed WMRV) to kick their aces. Even though Wild is listed as a mainstream CHR, they've got plenty more rhythm than WMRV ever did. Is it winning the war? I don't think so.

Aside from Wild, congrats to Citadel on another butt whoopin' on Lowry's boys. They just seem to have the combination to keep any serious numbers out of their hands. Also congrats to Gilinsky and Co. as well!
 
Re: Wild 104 Rantings

> > An intelligent post from someone who gets it. I'm glad I
> > didn't have to deal with YOS going CHR. It appears that
> Mix
> > couldn't take advantage of YOS switching. Nice post.
> >
> > Moo
>
> The Spring '05 book was just as I expected. Hawk continues
> to double the market with 12+ figures, leaving Star, Mix,
> and Lite scrapping for 20 shares of AC. One thing I didn't
> see was WAAL taking care of both KGB and Bear this book.
> Very interesting!
>
> Maybe Marc Steenbarger was right about the rhythmic side of
> things in a market like Binghamton. His people never
> thought overly rhythmic records would play there, and Wild
> is proving that by allowing the three distinctly different
> AC's (including the Hot A/C'ed WMRV) to kick their aces.
> Even though Wild is listed as a mainstream CHR, they've got
> plenty more rhythm than WMRV ever did. Is it winning the
> war? I don't think so.
>
> Aside from Wild, congrats to Citadel on another butt
> whoopin' on Lowry's boys. They just seem to have the
> combination to keep any serious numbers out of their hands.
> Also congrats to Gilinsky and Co. as well!
>

First of all that shows how little you are in touch with the radio market in this area. When Wild first signed on, the first year-and-half maybe, they were much more rhythmic-leaning and they pulled some pretty big numbers despite having the smallest signal in the market. The ratings went down once management tried to do what they thought was "feminizing" the station for advertising purposes. It's clearly a hot AC during the day, especially in the morning. A rhythmic CHR station would not be playing Creed - Sheryl Crow - Dave Mathews Band - Green Day "Time Of Your Life" consecutively and that is what they are doing. The dip in ratings pretty much corrolates with the change in music philosophy. Now they are trying to fight for the same piece of demographic pie as Star, Mix, and LTB and without a doubt those stations are much better at doing AC and Hot AC. This book told a huge story about Wild if my info is correct, and I am pretty sure that it is. Pretty much 6am-5pm was down during the "Creed-Nickelback-Dave Mathews-Sheryl Crow" part of the day and the numbers went up considerably as it got closer to nighttime when the rhythmic records started playing and it went from a Hot AC to an actual CHR. And no, not a "Rhythmic" CHR. You old timers hear anything resembling a black record and it's "urban". That's why Missy Elliot's "Lose Control" is #9 on the top forty charts and wild barely plays it at night. Their night guy, who is very new to radio and nights by the way, cleaned up at night. You people need to wake up to the 21st century. You people are gonna be left in the dust and radio like it is today is gonna be a thing of the past because people like you guys on this site can't stop living in the past.
 
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