Why doesn't WiLD 94.9 play more hip hop to compete with KMEL? I thought that is who WiLD 94.9 is battling. But I guess not. WiLD 94.9 go and change your slogan to WiLD 94.9 "Where Hip Hop Lives" or "The Bay Area's new #1 for Hip Hop and R&B" even this would work real good, "The Place For Hip Hop". This is if they want to lean away from the CHR/Rhythmic type format.