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WILD FM 97.7 Gospel 1090

Re: Radio One Moves

> I'm guessing it was more a matter of Radio One deciding to
> serve a format that was completely absent from the
> (legitimate) commercial FM band in the market, urban AC,
> rather than continuing to compete with WJMN for hip-hop
> full-time.

Although, both stations were targetting different niches in the Boston market. WBOT was obviously aiming for the African American numbers, while Jam'n has historically gone for the Caucasian audience and getting much of the African American audience (likely more now with the demise of WBOT) and the Hispanic audience (likely more now, considering the demise of WAMG) as well.

Same music, different targets. If programmed correctly, Urban AC should work well in the Boston market.

> Besides, it seems like 97.7 is still pretty much the WBOT
> hip-hop format after 4 PM.

The hip-hop started at 4:00PM and ended at 10:00PM, with the post-10:00PM hours called "The Quiet Storm".

How long can this idea possibly last? Until DJ Chubby Chub, who is still on 97.7, gets a replacement gig? The blend of music, from the Tom Joyner talk show in the morning, standard Urban AC daytime, Hip-Hop at night, and the soft Urban AC blend during overnights, together create almost a segregated Jack format on WILD-FM.

In the end, Tom Joyner (just look at his success on 107.9 WRNB in Philadelphia) and a blend of Today's R&B and Classic Soul will create a great sounding, long needed station on the Boston airwaves. The hip-hop afternoons: I'm not so sure.
 
Re: Radio One Moves

> > I'm guessing it was more a matter of Radio One deciding to
>
> > serve a format that was completely absent from the
> > (legitimate) commercial FM band in the market, urban AC,
> > rather than continuing to compete with WJMN for hip-hop
> > full-time.
>
> Although, both stations were targetting different niches in
> the Boston market. WBOT was obviously aiming for the African
> American numbers, while Jam'n has historically gone for the
> Caucasian audience and getting much of the African American
> audience (likely more now with the demise of WBOT) and the
> Hispanic audience (likely more now, considering the demise
> of WAMG) as well.
>
> Same music, different targets. If programmed correctly,
> Urban AC should work well in the Boston market.
>
> > Besides, it seems like 97.7 is still pretty much the WBOT
> > hip-hop format after 4 PM.
>
> The hip-hop started at 4:00PM and ended at 10:00PM, with the
> post-10:00PM hours called "The Quiet Storm".
>
> How long can this idea possibly last? Until DJ Chubby Chub,
> who is still on 97.7, gets a replacement gig? The blend of
> music, from the Tom Joyner talk show in the morning,
> standard Urban AC daytime, Hip-Hop at night, and the soft
> Urban AC blend during overnights, together create almost a
> segregated Jack format on WILD-FM.
>
> In the end, Tom Joyner (just look at his success on 107.9
> WRNB in Philadelphia) and a blend of Today's R&B and Classic
> Soul will create a great sounding, long needed station on
> the Boston airwaves. The hip-hop afternoons: I'm not so
> sure.
>

Actually, what Radio One has made the 97.7 frequency into an Urban Contemporary. UC are something that is unique and rare in today's radio, and IMO it should be something to be appreciated to have. I do believe they should skew the timing of the hip-hop back to 2:00PM to 10:00PM, and that would allow the 18-34 demo to enjoy hip-hop and current R&B for at least 2 dayparts. Overall, I like the concept Radio One is trying up there in Boston, and it'll probably be very successful. <P ID="signature">______________
If you don't like what I said....Oh hell, oh well. I have bigger fish to fry.</P>
 
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