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WILD is kicking butt

C

ciao99

Guest
The new ratings are out and WILD is doing great. It's *edited* beats some big players out there like WBCN and Mix 98.5. This market has underestimated the minority audience for too long. It's time to wake up everyone!<P ID="edit"><FONT class="small">Edited by Randy on 03/29/06 01:00 PM.</FONT></P>
 
Ranting about Ratings

> The new ratings are out and WILD is doing great. It's *edited
*
> beats some big players out there like WBCN and Mix 98.5.
> This market has underestimated the minority audience for too
> long. It's time to wake up everyone!
>


Aside from the fact that you are quoting numbers (which is against the rules, I believe), you are looking at 12+ numbers which really don't mean anything. How can you compare general cumes for two differnt target demographics (there is no race between WBMX and WILD FM, and WBCN's listeners have NOTHING to do with WILD FM. In addition, if you look at the previous period, they had the same ratings, which is suspect. If WILD FM had shot to first place, that might have been something. But with ratings that close, I would say it is very insignificant.<P ID="edit"><FONT class="small">Edited by Randy on 03/29/06 01:01 PM.</FONT></P>
 
More Tidbits About Winter Phase 2 Ratings

Other tidbits about the Phase 2 Winter numbers:

* WODS-103.3 has held on to all of the gains they had in the Fall (which were likely due to the station's all-Christmas programming). If WODS continues to get strong numbers in the Spring, it may be a sign that oldies are alive and well in Boston. And if 'ODS gets decent 25-54 numbers, it might save the station from getting "Jacked". Sister station WBMX-98.5 may be another story. Their Phase 2 numbers in 12-plus are the lowest in quite some time. Could Boston still see "98.5 Jack FM" soon??

* Much of the success of WILD-97.7 can be traced to the fact the station now transmits from atop Blue Hill, which delivers a stronger signal into Boston itself.

* WMJX-106.7's 12-plus numbers are the lowest they've been in quite some time. They, like WODS, went all-Christmas in November, but it backfired. If WMJX goes all-Christmas again in 2006, they're not going to wait until the day after Thanksgiving. They might very well do it on November 1st.

* WBZ-1030 had a miniscule gain, but there was only one major snowstorm this past Winter (on February 10th), which might account for the slight gain in Phase 2.

* WEEI-850's numbers decline again, but they'll shoot up in the Spring. WEEI's numbers are very strong during the Red Sox season, much weaker in the off-season. Were WEEI to lose the Sox, the station's ratings will likely nosedive into the 2's.

* Although it's signal doesn't cover the whole market, little WATD-95.9 in Marshfield got into the book. WATD's numbers on the South Shore are no doubt much stronger.

* The Air America simulcast combo of WXKS-1430/WKOX-1200 could only manage a combined share of less than 1. Something tells me that when WKOX's signal gets upgraded, Clear Channel will drop Air America from 1200.

* And Bob Bittner's WJIB-740 again made the book, although it's numbers were lower than in recent books. On the other hand, WJIB powers down around 4:30 P.M. during the Winter, and I think that may be one reason for the decline. In the Spring and Summer books, with WJIB staying at full-power until early evening (8:15 P.M. in June and July), I would think WJIB will get higher ratings.

* Look at WBCN-104.1's Phase 2 numbers. It appears that David Lee Roth may have badly hurt 'BCN's overall numbers. In 12-plus, I suspect 'BCN is now doing worse than it has at any time since at least the early 1970's. In target demos and in morning-drive, the story is even more grim. When you also look at his numbers in other cities, you now know why Roth's future at CBS Radio is considered shaky at best.
 
Worthless ranting and useless faulty speculation...

Just to set the record straight, there is ZERO CHANCE that there will be a Jack FM as long as there is a Mike FM.

Second, 12+ numbers are useless, they mean nothing, unless a station goes from worst to first. And even then, they are suspect.

Finally, it's against copyright lawas to talk about the Arbs, so (imho), this post should not be here.


> Other tidbits about the Phase 2 Winter numbers:
>
> * WODS-103.3 has held on to all of the gains they had in the
> Fall (which were likely due to the station's all-Christmas
> programming). If WODS continues to get strong numbers in the
> Spring, it may be a sign that oldies are alive and well in
> Boston. And if 'ODS gets decent 25-54 numbers, it might save
> the station from getting "Jacked". Sister station WBMX-98.5
> may be another story. Their Phase 2 numbers in 12-plus are
> the lowest in quite some time. Could Boston still see "98.5
> Jack FM" soon??
>
> * Much of the success of WILD-97.7 can be traced to the fact
> the station now transmits from atop Blue Hill, which
> delivers a stronger signal into Boston itself.
>
> * WMJX-106.7's 12-plus numbers are the lowest they've been
> in quite some time. They, like WODS, went all-Christmas in
> November, but it backfired. If WMJX goes all-Christmas again
> in 2006, they're not going to wait until the day after
> Thanksgiving. They might very well do it on November 1st.
>
> * WBZ-1030 had a miniscule gain, but there was only one
> major snowstorm this past Winter (on February 10th), which
> might account for the slight gain in Phase 2.
>
> * WEEI-850's numbers decline again, but they'll shoot up in
> the Spring. WEEI's numbers are very strong during the Red
> Sox season, much weaker in the off-season. Were WEEI to lose
> the Sox, the station's ratings will likely nosedive into the
> 2's.
>
> * Although it's signal doesn't cover the whole market,
> little WATD-95.9 in Marshfield got into the book. WATD's
> numbers on the South Shore are no doubt much stronger.
>
> * The Air America simulcast combo of WXKS-1430/WKOX-1200
> could only manage a combined share of less than 1. Something
> tells me that when WKOX's signal gets upgraded, Clear
> Channel will drop Air America from 1200.
>
> * And Bob Bittner's WJIB-740 again made the book, although
> it's numbers were lower than in recent books. On the other
> hand, WJIB powers down around 4:30 P.M. during the Winter,
> and I think that may be one reason for the decline. In the
> Spring and Summer books, with WJIB staying at full-power
> until early evening (8:15 P.M. in June and July), I would
> think WJIB will get higher ratings.
>
> * Look at WBCN-104.1's Phase 2 numbers. It appears that
> David Lee Roth may have badly hurt 'BCN's overall numbers.
> In 12-plus, I suspect 'BCN is now doing worse than it has at
> any time since at least the early 1970's. In target demos
> and in morning-drive, the story is even more grim. When you
> also look at his numbers in other cities, you now know why
> Roth has likely been terminated from CBS Radio.
>
 
> The new ratings are out and WILD is doing great. It's
> *edited* beats some big players out there like WBCN and Mix
> 98.5. This market has underestimated the minority audience
> for too long. It's time to wake up everyone!
>
WILD is underestimated the minority audience . WILD is the one of the worst urban station in America . Its a shame that Boston Blacks have to put up with this sh-tty radio station . 2 local D J's on WILD ( Reaggie Beas and David H )weekdays and mostly automated . How Dumb is that ! WILD get a new studio and to cut cost , they let go most of there D J's . WILD was better program station when they was at that rat hole building in Dudley SQ Roxbury ( More D J's ) . How about that music format , Jay Z to Luther Vandross to Nas to The O Jays , HOW NICE IS THAT ? I love to hear Urban Oldies with Today Rap music . YUCK ! Radio One Boston , WAKE UP ! Look at your sister stations in Baltimore ! Does WILD want to be like WERQ (92 Q is a Very good urban station ) or WWIN ( Very good Urban A/C station ). Trying to do two music format on one station does not work . Its a shame that WILD was better when God awful Nash Communication ,used to own WILD .<P ID="signature">______________
America most awful Hip Hop station list , KS107.5 Denver , KLUC Las Vegas , and Wired in Philly .</P>
 
Re: Worthless ranting and useless faulty speculation...

> Finally, it's against copyright lawas to talk about the
> Arbs, so (imho), this post should not be here.

I don't know for sure, but I doubt it's against copyright laws to talk about the Arbitron ratings in general terms (this station went up, this station went down, etc...) as long as the actual numbers aren't mentioned, and perhaps also not the relative ranking placements of one station compared to another.
 
Re: Worthless ranting and useless faulty speculation...

as
> long as the actual numbers aren't mentioned, and perhaps
> also not the relative ranking placements of one station
> compared to another.
>
Both of which have now come up in this thread...
 
Who said WILD is only supposed to be "black thang?"
It's about sales. WILD will take whatever it gets. One group does NOT have sole ownership of radio station.


> WILD is underestimated the minority audience . WILD is the
> one of the worst urban station in America . Its a shame that
> Boston Blacks have to put up with this sh-tty radio station
> . 2 local D J's on WILD ( Reaggie Beas and David H )weekdays
> and mostly automated . How Dumb is that ! WILD get a new
> studio and to cut cost , they let go most of there D J's .
> WILD was better program station when they was at that rat
> hole building in Dudley SQ Roxbury ( More D J's ) . How
> about that music format , Jay Z to Luther Vandross to Nas to
> The O Jays , HOW NICE IS THAT ? I love to hear Urban Oldies
> with Today Rap music . YUCK ! Radio One Boston , WAKE UP !
> Look at your sister stations in Baltimore ! Does WILD want
> to be like WERQ (92 Q is a Very good urban station ) or WWIN
> ( Very good Urban A/C station ). Trying to do two music
> format on one station does not work . Its a shame that WILD
> was better when God awful Nash Communication ,used to own
> WILD .
>
 
Re: Worthless ranting and useless faulty speculation...

> Second, 12+ numbers are useless, they mean nothing, unless a
> station goes from worst to first. And even then, they are
> suspect.

I'm tired of hearing the "useless" phrase when it comes to 12+ numbers.

The 12+ numbers are a good bellweather of what's going on with a station overall. (Are they gaining cumers overall? Are they losing them? Is their TSL generally up or down?)

Quite often, it is the only thing we have to go on...and 12+ numbers are better than nothing at all.

And, unless you can point to where a station is doing GREAT 12+ and SUCKS 25-54. Or vice-versa...in the trash can 12+ but is kicking butt 25-54, 12+ numbers are a good indicator of whats happenning with a station.

And in some instances, like this board...it's all we have to go on since I we are not allowed to quote the 25-54 numbers that we all may have access to.
 
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