0.0...they don't have enough ratings to even register which is pretty pathetic for a full market FM signal. Rumors are running rampant that they will soon be switching that frequency to a Talk format. Tommy Austin, who put that station on the air has been sent off to Chicago, and the ax men are already coming in to Clear Channel StL and shaking things up at their underperforming signals. They just made some pretty big music adjustments on Majic the other day, taking it from a straight ahead Urban AC to a new format called Young Urban AC, which features less raw hip hop then 104.1 mixed in with current R&B and Hip Hop and R&B recurrents from the 90s/2000s. It is playing a good amount of the same music heard on 104.9 and 107.7.
Perhaps if Clear Channel actually wanted Wild to succeed, they would have done a bit of promotion; at least a few billboards or something. It has been 15 years since that station has had a format with any appeal to the average caucasian listener, therefore the frequency basically doesn't exist to them. They tried to do the same thing with 100.3, but realized finally that after 20+ years doing urban oriented formats, no matter what they threw on that frequency, it just wasn't getting any listeners, so they churned through "The Sound," "Generation X," and "The Brew." before throwing in the towel and moving Majic to that signal.
