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> Think of the future. A whole generation of young people is
> now learning that radio is NOT a source for news.
First of all, let me say that the WILK staff as it stands now
will rise to the occasion and do their best to fill the void (big
as it is) by Mr. Regan and Mr. Cummings. It is obvious that they
are committed to a big story. That fact was evidenced when the station
covered Mayor Leighton's news conference. (I use the term news loosely
there in regards to that event but at least WILK was there in the persons
of Henry and Kman.)
That said, it appears to me that the WILK news staff is not immune from
the new economy/work environment that we exist in. Business of all kind
expect employees and managers to do more with less. It is the way of
the world. The business I am involved with today expects that of its
employees as does the rest of the world with the notable exception being
the Pennsyvania Legislature.
Face it, growing up, we were used to a strong news presence from a Top 40
station. That did not happen around the rest of the country. I can remember
the "editions" of WARM news. "This is the 22nd edition of WARM News....I'm
Robert Oliver"..........We had WBRE AM/FM All News in 1975, '76. "The Day Begins At Midnight" from 1977 through 1979 on WVIA FM. The appetitie in this area for news never went away but the place it had in radio was replaced by TV. As time went on, the news presence in radio ebbed but that was because radio groups refused to treat radio news as a "loss leader" much like retail stores do. Imagine supermarkets saying, "nope, no more scrapple, it doesn't give us
enough profit, even though there's a market for it".
I think of two analogies from "Godfather" movies, "this is the business we
chose" "Godfather 2" (to those who's employment depend on shifting economic sands and "This is not what I wanted" ("Godfather 3") (to those of us who want to see a better news presence for our future generations and are getting nothing).
I'm sure the sales force of WILK did everything in its power to make its
budget and sell the station. They certainly had a whole lot of advertising on the air. As a matter of fact, they wwere criticized for having too many commercials by some of the listeners/callers. Even with that much advertising, they, as a business, had to cut programming staff.
It is a sad thing, just like it's a sad thing that my father spent his
entire career with one company while his son (me) has had more than 7 different
employers. It's the way of this world, which they told me as a kid, was going
to be better. Little things like the news from WILK chip away at the theory
that life will be better.
Before we tried (in business, society, education, radio) to be better than our last generation, for a while it was in our heads that we could actually prevail, now all we want to do is just try and get by. That's where the true sadness lies.
yonkstur
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