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Wilks Makes Changes In Columbus

  • Thread starter GaryTheThompson
  • Start date

DoverJones said:
Is there really that much that's even relevant in C-bus radio without the real ratings? Suckitron is hell bent on making mucho dinero and the only one's who can afford to find out the ratings are corporations. Where's the fun in that?
Click to expand...

Arbitron even managed to incorrectly omit one Columbus station that does subscribe, Radio One's 98.9 Jack-FM -- even though they included R1's other Columbus properties (Magic and Power).

Anyone want to wager on whether they correct that error next time? I bet they don't. It's not as if R1 is going to call and complain, because they wouldn't care whether the public sees it, unless perhaps it had a lofty share.
 
jakej said:
Either way, the ratings are just a shadow of what they used to be ... as is commercial radio itself.
Click to expand...

Hi Jake,....

we finally agree

radio in general has deteriorated, mostly because of consolidation, and more importantly, technology.

lets see,

Consolidation = less station ownership, less numbers of people able to get into the broadcasting business, and fewer folks being able to develop the skills to be great broadcasters.

Technology = more and more ways to do more with less, and the ability to copy, prepackage, or import programming, either in a major or minor way into a market, which leads to...

Localism, or lack of it = because the companies either don't care, or simply see no profit in the expense of making something local.

Community radio, is thought to be a good thing, but there are many examples that community radio is likely to become "much of the same", to me, the new rules don't really favor the community stations that much, I think a close study of some of the changes definitively will hurt LP broadcasters in the fairly short run!

maybe we should all file against the big companies in the renewal years..that might get their attention!
 
knowbetter said:
jakej said:
Either way, the ratings are just a shadow of what they used to be ... as is commercial radio itself.
Click to expand...

Hi Jake,....

we finally agree

radio in general has deteriorated, mostly because of consolidation, and more importantly, technology.

lets see,

Consolidation = less station ownership, less numbers of people able to get into the broadcasting business, and fewer folks being able to develop the skills to be great broadcasters.

Technology = more and more ways to do more with less, and the ability to copy, prepackage, or import programming, either in a major or minor way into a market, which leads to...

Localism, or lack of it = because the companies either don't care, or simply see no profit in the expense of making something local.

Community radio, is thought to be a good thing, but there are many examples that community radio is likely to become "much of the same", to me, the new rules don't really favor the community stations that much, I think a close study of some of the changes definitively will hurt LP broadcasters in the fairly short run!

maybe we should all file against the big companies in the renewal years..that might get their attention!
Click to expand...

Or just do what I finally did and abandon traditional radio for satellite and internet.
 
dawg4life said:
knowbetter said:
jakej said:
Either way, the ratings are just a shadow of what they used to be ... as is commercial radio itself.
Click to expand...

Hi Jake,....

we finally agree

radio in general has deteriorated, mostly because of consolidation, and more importantly, technology.

lets see,

Consolidation = less station ownership, less numbers of people able to get into the broadcasting business, and fewer folks being able to develop the skills to be great broadcasters.

Technology = more and more ways to do more with less, and the ability to copy, prepackage, or import programming, either in a major or minor way into a market, which leads to...

Localism, or lack of it = because the companies either don't care, or simply see no profit in the expense of making something local.

Community radio, is thought to be a good thing, but there are many examples that community radio is likely to become "much of the same", to me, the new rules don't really favor the community stations that much, I think a close study of some of the changes definitively will hurt LP broadcasters in the fairly short run!

maybe we should all file against the big companies in the renewal years..that might get their attention!
Click to expand...

Or just do what I finally did and abandon traditional radio for satellite and internet.
Click to expand...

I used to think the local thing was a big deal but the battle is lost, the only people who anguish over the loss of local radio are those of us old enough to have worked in radio when it was live and local.
 
helloagain said:
dawg4life said:
knowbetter said:
jakej said:
Either way, the ratings are just a shadow of what they used to be ... as is commercial radio itself.
Click to expand...

Hi Jake,....

we finally agree

radio in general has deteriorated, mostly because of consolidation, and more importantly, technology.

lets see,

Consolidation = less station ownership, less numbers of people able to get into the broadcasting business, and fewer folks being able to develop the skills to be great broadcasters.

Technology = more and more ways to do more with less, and the ability to copy, prepackage, or import programming, either in a major or minor way into a market, which leads to...

Localism, or lack of it = because the companies either don't care, or simply see no profit in the expense of making something local.

Community radio, is thought to be a good thing, but there are many examples that community radio is likely to become "much of the same", to me, the new rules don't really favor the community stations that much, I think a close study of some of the changes definitively will hurt LP broadcasters in the fairly short run!

maybe we should all file against the big companies in the renewal years..that might get their attention!
Click to expand...

Or just do what I finally did and abandon traditional radio for satellite and internet.
Click to expand...

I used to think the local thing was a big deal but the battle is lost, the only people who anguish over the loss of local radio are those of us old enough to have worked in radio when it was live and local.
Click to expand...

Now is the time- all Ohio stations have to file their License Renewal Apps by June 1st. You have until September 1st
to file comments, etc.

If you haven't heard any yet- All stations are required to make FCC mandated Pre-filing announcements four times
prior to the renewal application and six times after the renewal has been filed. The next mandated day is May 16th.

So now is the time to make your comments to the FCC or hold your peace for another eight years.

MB
 
markbohach said:
If you haven't heard any yet- All stations are required to make FCC mandated Pre-filing announcements four times
prior to the renewal application and six times after the renewal has been filed. The next mandated day is May 16th.

So now is the time to make your comments to the FCC or hold your peace for another eight years.

MB
Click to expand...

Rather than hold my peace about them, I fire my piece at them. And I've been firing it for 3 1/2 years. Episode #350 next Thursday.
 
xmusicmatt said:
My guess is the rent in NE Columbus is a steal compared to 280 N High St in downtown. [I would have to guess that rent to Nationwide wasn't cheap]
Click to expand...

Probably true about the rent but I know a facilities manager for Nationwide and they want their space back for an expanding downtown workforce.
 
Then maybe Wilkes was asked to vacate the premisses to help make room for Nationwide's Financial Services move to downtown Columbus.

This was in the news last year:

http://www.bizjournals.com/columbus/print-edition/2011/09/02/nationwide-oks-downtown-office.html

Nationwide OKs downtown office building by HQ
Premium content from Business First by Brian Ball
Date: Friday, September 2, 2011, 6:00am EDT - Last Modified: Friday, September 2, 2011,
Insurance, Commercial Real Estate

Nationwide Mutual Insurance Co. Plans to build a 200,000-square-foot office building at the corner of North Front Street and West Nationwide Boulevard in downtown Columbus where it would put 1,000 employees relocated from Dublin."

The $26 million project will make room for employees of Nationwide Financial Services’ retirement plans division now working out of the suburb’s Parkwood Place office complex
Click to expand...
.
 
Nu_Roo_2 said:
DoverJones said:
Is there really that much that's even relevant in C-bus radio without the real ratings? Suckitron is hell bent on making mucho dinero and the only one's who can afford to find out the ratings are corporations. Where's the fun in that?
Click to expand...

Arbitron even managed to incorrectly omit one Columbus station that does subscribe, Radio One's 98.9 Jack-FM -- even though they included R1's other Columbus properties (Magic and Power).

Anyone want to wager on whether they correct that error next time? I bet they don't. It's not as if R1 is going to call and complain, because they wouldn't care whether the public sees it, unless perhaps it had a lofty share.
Click to expand...

Friday's Taylor on Radio-Info said that at the recent Arbitron Advisory Council meeting (the council is made up of customers), the final consensus was that listing solely subscribing stations was OK, especially since it was perceived as an improvement over the complete embargoing of many markets (though I should note that no PPM markets have ever been embargoed -- just diary).

But, according to Advisory Council Chair Don Benson, "...there was a “deep divide…one council member says the release of numbers is one of the few times radio gets covered in the local paper.”

That statement got me wondering about the fact that the Dispatch stopped listing the latest topline ratings quite awhile ago. I always assumed that was because the switch to monthly ratings (with the PPM) meant too much space would have to be devoted to something that they assumed most readers probably didn't even care about. But in retrospect, I now have to wonder if the Dispatch stopped printing the ratings because their stations (WBNS-AM-FM) no longer subscribed. I know that in some earlier (diary) recaps they would give a bit of demo and/or daypart info, which they wouldn't have had since PPM's debut, even with the full list of 6+ shares. Or, perhaps even more likely, Dispatch just didn't want to give "overpriced" Arbitron any credibility at all when their task became to sell time on the WBNS stations without using Arbitron.

If any of this is true, so much for objective reporting decisions... Just food for thought.
 
Speaking of changes.. Looks like the I am guessing STL Tower has went up on the Cleveland Ave location that they are moving into.. There is a tower ontop of one of the buildlings now that look like it could hold STL or Marti Antennas when finished on Corporate Exchange Drive.
 
I know their trying to 'save money' like everyone else.. However I can only see the non local morning show hurting them more so and dropping their ratings even more...

WCOL is the power house of Country in this market and they are live and local in the morning.
 
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