Re: Will 103.3 Amp Radio stay without Personalities?
spt87 said:
This is the niche that 1030AM fills so when you see a fireball and want to know what it is thats where you go. That's not the kind of thing I would expect to hear about on AMP even with a full on air staff.
If the event was big enough all the CBS stations would likely switch to a WBZ simulcast.
Back in the 1980s, a listener survey was done occasionally asking the question..."If you heard that the Third World War (or something of that moment, I forget the exact wording) had erupted, where would you turn for more information?".......
The winner, far and away, was WBZ Radio, which at the time was a 'full service' music and talk station. This used to really stick in the craw of WEEI, which at the time was all news at 590, but such was the power of a well-established news team (LaPierre and crew), a station which had been around forever, and a big signal.
The only reason most of the music stations in the market even bothered to have their TOH news briefs was to assure listeners that nothing was happening in the world so you didn't have switch to WBZ. WJIB-FM was a classic example. Heck, I heard more than one music PD describe news as 'clutter.'
Of course, this was all before the web revolution and the evolution of 24/7 cable news operations. I'm afraid if the same question was asked today, no radio station, even an all-news one, would make the top-ten. Even WBZ acknowledges that now even they can't compete against the cable news operations (combined with the local TV station newsrooms) during high TV viewing times, so they program local talk, which has no national cable counterpart.
Nobody is going to invest resources building an in-station radio news operation reaching mainly cab drivers, grocery store stockers, and insomniacs. In this field of dreams, you can build it, but nobody will come. They're already gone.
Regards,
TSB