I strongly disagree with Cumulus' decision to drop Sports on 93.9. It seems to me to be a knee-jerk, panicky reaction by the chain's programmers to defer to what sounds to me to be an unimpressive, follow-the-pack music format. It looks to me that the Cumulus music-format programming people are vultures, ready to pick off any sports or talk formatted station that didn't fit an unrealistically-fast timetable for ratings benchmarks.
In the ArbiTrends that came out recently, The Ticket/WAVG combo had made massive gains on WKRD. In addition, the TSL numbers I've seen were huge for The Ticket. ESPN Radio's programming is vastly superior to Fox Sports Radio, which sounds like a stupid frat party with an open mike stuck into it...I even prefer Sporting News Radio over Fox. ESPN has much more in-depth analysis and a better variety of hosts. And the local shows on 93.9 gave interesting, varied perspectives and great humor to their topics-I home some of these folks re-surface on WAVG. The loss of the Westwood One sports broadcasts carried by The Ticket is a bummer, too. If Cumulus had just been one ratings book more patient, they would have seen that 93.9 The Ticket was making steady progress toward overtaking WKRD. I guess they're called Cumulus for the cloudy decisions they make (couldn't resist)!
(Someone in traffic at Cumulus needs to get their act together-dated promos and old spots with the old Ticket show hosts are running way too often on WAVG.)
I wonder what the Cincinnati Reds are thinking? After finally getting the majority of their games on a full-market FM signal here in Louisville, they're once again relegated to limited coverage on a Class IV AM signal...that is, if WAVG commits to the full 162-game schedule.