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Two-year-old WWAA-AM (1690), the local affiliate of progressive radio network Air America, was sold to JW Broadcasting for $12 million in late January from Intermart, a Scottsdale-based broadcasting company. Intermart says the sale was always part of their plan.
"The station's stockholders wanted to sell the station from the beginning," says Bill Brown, a spokesman for Intermart. "There have been several offers since the station has been on air. The right opportunity just came along."
Joe Weber, president of JW Broadcasting, won't disclose plans for his new purchase. Weber's company currently operates WMLB-AM (1160), an eclectic mix of opera, R&B, poetry and jazz.
"More and more people are turning to the Internet or their iPods [for radio shows]," says Jon Sinton, the Atlanta-based consultant of Air America. "We have to market unduplicated programming to see growth."
Despite the challenges of new technology, Sinton says Air America is climbing in popularity across the nation. In Portland, Air America is the No. 3 station, Sinton says, and signals in Denver, Los Angeles and Miami have seen a jump in ratings.
According to Arbitron, a media research firm, Portland's Air America affiliate received a 4.1 rating in fall 2005, while Atlanta's station received a bleak 0.4. Sinton says Atlanta's ratings show that the station has a small but loyal fan base. Al Franken affirmed that notion in December when he broadcast from Variety Playhouse in Little Five Points in front of a packed crowd.
While Weber decides whether to keep Air America programming, Sinton says the network will shop its programming around Atlanta.
"The station's stockholders wanted to sell the station from the beginning," says Bill Brown, a spokesman for Intermart. "There have been several offers since the station has been on air. The right opportunity just came along."
Joe Weber, president of JW Broadcasting, won't disclose plans for his new purchase. Weber's company currently operates WMLB-AM (1160), an eclectic mix of opera, R&B, poetry and jazz.
"More and more people are turning to the Internet or their iPods [for radio shows]," says Jon Sinton, the Atlanta-based consultant of Air America. "We have to market unduplicated programming to see growth."
Despite the challenges of new technology, Sinton says Air America is climbing in popularity across the nation. In Portland, Air America is the No. 3 station, Sinton says, and signals in Denver, Los Angeles and Miami have seen a jump in ratings.
According to Arbitron, a media research firm, Portland's Air America affiliate received a 4.1 rating in fall 2005, while Atlanta's station received a bleak 0.4. Sinton says Atlanta's ratings show that the station has a small but loyal fan base. Al Franken affirmed that notion in December when he broadcast from Variety Playhouse in Little Five Points in front of a packed crowd.
While Weber decides whether to keep Air America programming, Sinton says the network will shop its programming around Atlanta.