> What can be done to save jobs in FREE Radio?
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The discussions continually ensuing over Satellite radio's supposed takeover of listenership of the terrestrial medium is mostly unfounded.
Satellite radio companies, both XM and Sirius (which even they are affiliated), have not found the means to profit yet.
A 3.2 million or so increase for one famous morning show host leaving FM is an impressive standalone number, but in a nation of billions, that number pales.
Terrestrial radio will ALWAYS have the edge because it is FREE.
7-8 out of 10 will probably tell you that they like the idea of satellite radio. If you tell them, "more music, no commercials, huge variety, etc." they'll say "wow, that sounds like a great thing to have. Yeah, I'd like something like that."
What's important to understand here is that there's a difference between the idea and the actual implementation of that idea. When most people figure out that you have to subscribe, pay a monthly fee, get an installment, why bother?
Most people don't need to go to that kind of effort because they can just press a button on their factory-made car stereos and instantly hear FREE music. And since many can find satisfaction in hearing familiar hits and dealing with the necessity of targeting a specific audience, they can bear listening to radio for the 20 minutes they're in the car.
Radio people, especially ones on this board, over-analyze radio because it is our business. Radio personell live to critique and contribute to the operations of terrestrial radio. Naturally, since radio is meant for segmented listening, we're hearing that Staind song 7 times a day, where as an average listener may hear it once during the drive home and it's their favorite song. Go figure.
The slashing of jobs in FREE radio is a problem and I will always be an advocate for keeping local talent, doing mostly live broadcasting (no VT'ing) and above all not automating stations.
One of the few keys besides the no-cost factor that makes terrestrial radio still stand a step above XM and Sirius is the existence of local flavor.
Now, that flavor is vastly dissapearing and crap like Lex and Terry is infiltrating stations like KDGE. I frown at this.
Dallas radio should sound like Dallas. Houston radio should sound like Houston. You program to your own market, not to what some idiot in Denver thinks he can pull off for a city thousands of miles away in Texas. Boo!!! I say boo to that!
Unfortunately, I am not at the helm of any major radio corporations, so I like the other VT'ing dissinters really have nothing beyond our harsh words for the practice. If CC wants to cut costs by doing VT'ing, they can and will.
One of the drawbacks and turn offs to satellite radio for me when I have heard it in restaurants is the automated, cold feeling of the stations. I could do better playing my iPod or throwing a CD into the car stereo. The air talent is just as rushed as on terrestrial radio. I can turn on the Buzz and get Chris Rice, who is broadcasting from Houston and will occasionally throw a good joke or anecdote into his shift.
Or I can listen to some VT'd woman on "Alt. Nation--Sirius 21" rush through summaries of her favorite super bowl commercials and say nothing of note.
I'll take Chris Rice and The Buzz, please. One more round of FREE radio is in order.