• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Will anything EVER change in Lubbock?

G

Garrett

It's been a 8 years since I've seen a sigificant change in Lubbock Radio, with the exception maybe of The BEAT (which seems to me just to be a re-hashed, and more successful Kiss104.3). Other than that, it seems like nothing ever changes here. I'm not saying that's a bad thing at all. But is that good also? Does ANYBODY know if there are any significant changes to come around here?

They used to tell me when I worked in the business that "the only thing constant is change." In Lubbock, the only thing constant seems to be consistancy, and that's boring.
 
Nothing's changed in EIGHT years? Are you SURE?

FORMAT FLIPS:
104.9 KBTE from country to CHR/Rhy
99.5 KQBR (formally KCRM) from classic rock to country
101.1 KONE from soft ac to classic rock
104.3 KLZK from CHR/Rhy to soft ac (I THINK that's what they are)
103.5 KAMZ from Jammin' Oldies to Spanish
97.3 KJTV from FM News to Spanish
Air1 and K-LOVE swapping signals

etc. etc. etc.


SIGN-ONS:
95.5 FM KAIQ
97.3 FM KJTV


MORNING SHOW MOVES:
- Jay, Chris & Dina (KZII) move to syndication, then Chris & Dina come back, then Chris leaves ... etc etc
- Jon & Rick (KLLL) split, and Rick rejoins Jane Prince-Jones on KQBR
- Lew Dee & Diana move from KKCL to KLZK
- KMMX dumps local morning show for Kidd Kraddick

etc. etc. etc.


And I KNOW I'm missing a bunch of stuff, especially moves/changes on the AM talkers.

Garrett, things KEEP changing in Lubbock. If you're looking for a heritage (KLLL, KFMX, KKCL, KZII) to do something drastic like flip formats, then you'll be waiting a long time. Even when the ratings are in the crapper, these stations still have their name to stand on.

I don't understand where you get **no change in 8 years** from.

Confused.......


> It's been a 8 years since I've seen a sigificant change in
> Lubbock Radio, with the exception maybe of The BEAT (which
> seems to me just to be a re-hashed, and more successful
> Kiss104.3). Other than that, it seems like nothing ever
> changes here. I'm not saying that's a bad thing at all. But
> is that good also? Does ANYBODY know if there are any
> significant changes to come around here?
>
> They used to tell me when I worked in the business that "the
> only thing constant is change." In Lubbock, the only thing
> constant seems to be consistancy, and that's boring.
>
 
This is nickel and dime stuff.
Let me address why:

> Nothing's changed in EIGHT years? Are you SURE?
>
> FORMAT FLIPS:
> 104.9 KBTE from country to CHR/Rhy

This was a Lubbock Move in, we couldn't pick 104.9 up previously. Kiss104.3 had only been off the air for almost a year. A good replacement, but that's all it is.

> 99.5 KQBR (formally KCRM) from classic rock to country
101 was Country, 99.5 was Classic Rock. All they've done is swap.

> 101.1 KONE from soft ac to classic rock

See above.

> 104.3 KLZK from CHR/Rhy to soft ac (I THINK that's what they
> are)

See above.
> 103.5 KAMZ from Jammin' Oldies to Spanish
SIGNIFICANT, but only until they flipped to (yet another) Spanish station.
They were a move too. When they went to Spanish, they became insignif for our discussion.

> 97.3 KJTV from FM News to Spanish

This was never an issue. 97.3, yet another move-in, simulcasting Fox950 for 32 seconds.

> Air1 and K-LOVE swapping signals

You just put your finger on it, just another swap.
>
> etc. etc. etc.
>
>
> SIGN-ONS:
> 95.5 FM KAIQ
> 97.3 FM KJTV
>
>
> MORNING SHOW MOVES:
> - Jay, Chris & Dina (KZII) move to syndication, then Chris &
> Dina come back, then Chris leaves ... etc etc
> - Jon & Rick (KLLL) split, and Rick rejoins Jane
> Prince-Jones on KQBR
> - Lew Dee & Diana move from KKCL to KLZK
> - KMMX dumps local morning show for Kidd Kraddick
>
> etc. etc. etc.
>
>
> And I KNOW I'm missing a bunch of stuff, especially
> moves/changes on the AM talkers.
>
> Garrett, things KEEP changing in Lubbock. If you're looking
> for a heritage (KLLL, KFMX, KKCL, KZII) to do something
> drastic like flip formats, then you'll be waiting a long
> time. Even when the ratings are in the crapper, these
> stations still have their name to stand on.
>
> I don't understand where you get **no change in 8 years**
> from.

Yeah yeah... ZZZZZzzzzzzzzzzzz z

The point is, all I've seen in 8 years is the recycling of the same formats, same people, etc. The ONLY thing that I thought was important was Jammin' Oldies, and it didn't even last 2 books (did it?). Those changes you mentioned are nickel and dime stuff. Z102 is still the CHR, FMX is still the Rock station, KLLL is still the Country leader, and so on. No NEW formats, and that's my point.Those heritage stations weren't always there. Somebody had to take out somebody else first. Remember KSEL? KLBK AM/FM? KLLL is an anomoly because it's country and this is Texas. But Z102? That's an EASY one to accomplish. Q105 in Tampa Bay comes to mind. The fact that nobody takes risks here, may be money related, but it also shows how little respect the major radio players have for the people who live here.

How about a Jack FM, like the ones sweeping the rest of the country?
What about a real Alternative station? Air America? Free FM? I mean, the most major change of I've seen is NewsRadio1420, and how big is that? Not big at all.

So, I'm not disputing that there have been changes, but nothing significant, nothing important. I want to see something BIG. How about someone directly challenging Z102? How about a BIG super popular morning show tearing up the market? How about an All Dance station? An all 70's station? An All 80's station? What about HD 2? How about Stations putting the names of artists on their RDS's? Sorry, there are darn few risks being taken here, and very few REAL changes.

I hope I've explained myself.
 
> The point is, all I've seen in 8 years is the recycling of
> the same formats, same people, etc. The ONLY thing that I
> thought was important was Jammin' Oldies, and it didn't even
> last 2 books (did it?). Those changes you mentioned are
> nickel and dime stuff. Z102 is still the CHR, FMX is still
> the Rock station, KLLL is still the Country leader, and so
> on. No NEW formats, and that's my point.Those heritage
> stations weren't always there. Somebody had to take out
> somebody else first. Remember KSEL? KLBK AM/FM? KLLL is an
> anomoly because it's country and this is Texas. But Z102?
> That's an EASY one to accomplish. Q105 in Tampa Bay comes to
> mind. The fact that nobody takes risks here, may be money
> related, but it also shows how little respect the major
> radio players have for the people who live here.
>
> How about a Jack FM, like the ones sweeping the rest of the
> country?
> What about a real Alternative station? Air America? Free FM?
> I mean, the most major change of I've seen is NewsRadio1420,
> and how big is that? Not big at all.
>
> So, I'm not disputing that there have been changes, but
> nothing significant, nothing important. I want to see
> something BIG. How about someone directly challenging Z102?
> How about a BIG super popular morning show tearing up the
> market? How about an All Dance station? An all 70's station?
> An All 80's station? What about HD 2? How about Stations
> putting the names of artists on their RDS's? Sorry, there
> are darn few risks being taken here, and very few REAL
> changes.
>
> I hope I've explained myself.
>

You're talking very niche formats that would only survive in a large market, with LOTS of people ... not market #182 (Lubbock).

Let's say your having a party and 3 people are coming over. Do you have to stock the fridge with 18 kinds of beer? No. 1-2 brands would probably work. That's Lubbock.

Now, if 300 people are coming over, 1-2 brands of beer probably won't cut it (unless it's a keg or college party). That's Houston/Dallas/New York. Big market.

In Houston, a 1.0 share translates to a lot more listeners than a 1.0 share in
Lubbock. If an all-70s station signed on with a 1.0 share, no one could sell it, because the fraction of the Lubbock audience would be so teeny tiny.

Plus, many of the formats you mentioned are already in place in some form/fashion in the market already (meaning it could not dominate). Take Jack-FM for example. Let's assume that a Lubbock group could actually AFFORD the trademarking. The music Jack-FM plays is already in place on KLZK, KONE, & KMMX (and maybe a little on KKCL). There's no hole for that music.

I will give you that there is a hole in the market for Alternative big enough you could drive a Mack truck through (given KFMX's numbers), but the rest of the music formats you mentioned wouldn't last 1-2 books (look at Jammin' Oldies).

And that Alternative hole has been here for years and years. So I'm guessin' that's not changing.

Why take on KZII head on? Let's say KZII had a 6 this last book (argument sake). There's no way the new CHR is going to take away all 6 shares in the first book (even KBTE didn't have that kind of impact). So, let's they go half. The new station gets 3 shares 12+.

Sure, it hurts Clear Channel's cluster. But has it helped the new CHR owner? No. It just pushes advertisers to other stations that perform better in those select demos (KBTE would come to mind) than EITHER CHR.

So now you've got this new CHR you can't sell. And it ends up going under because you can't pay the light bill.

Basically, there is no CHR hole in the market. You want Nelly? You're already getting it on KBTE & KZII. You want Kelly Clarkson? You're already getting it on KZII & KMMX (and once in a blue moon KLZK).

If KZII had a 20 share, it would be a popular notion to go head-to-head. If this were Dallas and KZII had a 6.0, it would be a popular notion. But it's not either.

I get what you're saying about the heritage stuff. I mean, KZII is the one that was the final nail for FM99. But that didn't happen overnight. And FM99 didn't suddenly flip to all-70s because KZII signed on. It fought the good fight.

Equally, I don't think KLLL will flip because of KQBR. KZII won't flip because of KBTE. KFMX won't flip because of KONE. Tweaks in those heritage stations? Definiately. A re-launch? Maybe. But it WILL be the same format, just repackaged for the listener.

How about stations putting the names of artists on their RDS's? Do you really consider that "BIG"?

You're wanting the Lubbock market to "act" like Dallas or Houston. It's not gonna. Why don't KCBD/KLBK/KAMC have traffic copters? Or traffic cams even? Same reason. You're not living in the big city.

Spending money on stuff you don't need will put you under. Even before radio went corporate, someone had to watch the cash flow to make sure the station didn't go bankrupt.

I'll write more after your rebuttal (I already know it's coming).
 
> I'll write more after your rebuttal (I already know it's
> coming).
>

Nope, more isn't comming, I've said my piece...
 
I'll tell you one format that is missing ----

Somthing strange happens when I go out to Lubbock. Not being a particular fan of what's on the air out there, I usually just leave it on 620 - Radio Disney. Or in the summer I use a GE Superadio 3 at a local pool on 620. Almost every single time - I get some child saying to their parents "listen mommy / daddy - they are playing Raven/ Hilary Duff / ----" And they ask what station. I tell them, with a little instruction on how to do rudimentary AM DX. Presto - Radio Disney has more listeners. One trip out there, it happened 5 or 6 times during the week. Now I'm NOT out there with a big billboard, a booth, or anything like that. I'm just listening, people like it, and comment on it. When is the last time that happened with any format you can name? It must be hard to find GE Superadio 3's out there, because I bet they sell out! ABC / Disney needs a West Texas affiliate!

One time - someone claiming to be the wife of a local AM station owner heard Radio Disney. And indicated her husband would want to do RAdio Disney. I carry their card with me, but haven't seen her again.
 
I doubt there are many adults in ANY market that are crying over not having Radio Disney.
Sorry Bruce, can't go there with you on that one...

> I'll tell you one format that is missing ----
>
> Somthing strange happens when I go out to Lubbock. Not
> being a particular fan of what's on the air out there, I
> usually just leave it on 620 - Radio Disney. Or in the
> summer I use a GE Superadio 3 at a local pool on 620.
> Almost every single time - I get some child saying to their
> parents "listen mommy / daddy - they are playing Raven/
> Hilary Duff / ----" And they ask what station. I tell
> them, with a little instruction on how to do rudimentary AM
> DX. Presto - Radio Disney has more listeners. One trip out
> there, it happened 5 or 6 times during the week. Now I'm
> NOT out there with a big billboard, a booth, or anything
> like that. I'm just listening, people like it, and comment
> on it. When is the last time that happened with any format
> you can name? It must be hard to find GE Superadio 3's out
> there, because I bet they sell out! ABC / Disney needs a
> West Texas affiliate!
>
> One time - someone claiming to be the wife of a local AM
> station owner heard Radio Disney. And indicated her husband
> would want to do RAdio Disney. I carry their card with me,
> but haven't seen her again.
>
 
> I doubt there are many adults in ANY market that are crying
> over not having Radio Disney.
> Sorry Bruce, can't go there with you on that one...
>
I agree... let's never mention radio Disney ever ever ever again.
 
> > I doubt there are many adults in ANY market that are
> crying
> > over not having Radio Disney.
> > Sorry Bruce, can't go there with you on that one...
> >
> I agree... let's never mention radio Disney ever ever ever
> again.
>

LOL!
A perfect example of how a perfetly good thread about some genuine gripes can be completely corrupted by one man's obsession with Mickey Mouse...
 
Any comments on any of the new morning shows/talk shows?

Rick and Jane on The Bear?
Lubbocks First News on Weekday mornings on 790...Ron Grant was doing it now it's someone else.
Chad Hasty Show on saturday nights on 790
Tech Talk on Fox Talk

Any I missed?
 
This isn't a major change but 99.5 The Bear is re-doing their website. The last tiem I visited their website, it looked horrible. Its about time they get up to doing that.
 
> This isn't a major change but 99.5 The Bear is re-doing
> their website. The last tiem I visited their website, it
> looked horrible. Its about time they get up to doing that.
>

It has "the new kqbr.com coming soon"... it's had that on there for months. I'm not so sure the "new" website is gonna amount to much. I hope they prove me wrong.
 
> Any comments on any of the new morning shows/talk shows?
>
> Rick and Jane on The Bear?
> Lubbocks First News on Weekday mornings on 790...Ron Grant
> was doing it now it's someone else.
> Chad Hasty Show on saturday nights on 790
> Tech Talk on Fox Talk
>
> Any I missed?
>


You know? The trouble with all that is, it's all nickel and dime stuff, just the recycling of people, that's all. And some of those thigns are so short they don't amount to much.
Ron did the KFYO show for 32 seconds. Rick and Jane? Big deal, it's not like they were a big morning show before. It's not like Tony and Chris leaving KSON in San Diego, and it never could be.
A Rolling stone gathers no moss, right? But as has been pointed out, Lubbock is what, market 180thousand now? It's like that old joke, it's so small, I had to step out to change my mind (or in this case, my radio tuner).

Look folks, I'm not saying that there should be something new every day, and I thought KQBR was a big deal when it happened. But just in the last 2 years, what's changed since KBTE went on the air? Not much. Pretty boring if you ask me. And yeah, I get that financially it doesn't make sense, but it sure would be fun for one BIG thing to happen.

Just one thing, that's all I ask... You know, to keep things exciting around here.
Just IMHO...
 
> A perfect example of how a perfetly good thread about some
> genuine gripes can be completely corrupted by one man's
> obsession with Mickey Mouse...

No reason to get insulting! I would say my obsession has more to do with hearing music that doesn't curse, isn't full of hate speech, doesn't encourage promiscuity and drugs, etc.

Plus - it is kind of neat having music on the AM dial again. half the time the radio stays on KMKI as I drive out there because there is nothing on the air from about Seymour to Dickens but hillbilly music. BLEAH! I jsut don't bother re-tuning. And try to get my daughter off of radio Disney. She knows several of the artists.
 
> > This isn't a major change but 99.5 The Bear is re-doing
> > their website. The last tiem I visited their website, it
> > looked horrible. Its about time they get up to doing
> that.
> >
>
> It has "the new kqbr.com coming soon"... it's had that on
> there for months. I'm not so sure the "new" website is
> gonna amount to much. I hope they prove me wrong.
>
That long??? Dang.
 
one more thing...nothing major but 104.9 The Beat at least has RDS now. I don't think they have had it for awhile. I wonder if z102 will ever use RDS. kind of meaningless though because they don't scroll the name of the song playing. I would rather know what song I'm listening to then the name of the station or the call letters of the station. Not one station in Lubbock scrolls the name of song/artist. maybe z102 will do it eventually? who knows...
 
Yeah, I noticed that too!
For some reason, I was thinking they had it in the very beginning, but I can be sure.
I don't think Z102 will ever have it, because it doesn't directly effect selling advertising in a Cost/Benefit sort of way, in that the Cost would outweight benefit to sales. If they aren't going to worry about ratings, they aren't going to worry about RDS. I think they figure that they don't need to, since the format speaks for it self. All they have to do is tell businesses "It's the only mainstream, reaches the general population," and that's it.
So, as long as sales are up for KZII, nothing will change over there.
And, I can't says I blame 'em!

> one more thing...nothing major but 104.9 The Beat at least
> has RDS now. I don't think they have had it for awhile. I
> wonder if z102 will ever use RDS. kind of meaningless
> though because they don't scroll the name of the song
> playing. I would rather know what song I'm listening to
> then the name of the station or the call letters of the
> station. Not one station in Lubbock scrolls the name of
> song/artist. maybe z102 will do it eventually? who
> knows...
>
 
> It's been a 8 years since I've seen a sigificant change in
> Lubbock Radio, with the exception maybe of The BEAT (which
> seems to me just to be a re-hashed, and more successful
> Kiss104.3). Other than that, it seems like nothing ever
> changes here. I'm not saying that's a bad thing at all. But
> is that good also? Does ANYBODY know if there are any
> significant changes to come around here?
>
> They used to tell me when I worked in the business that "the
> only thing constant is change." In Lubbock, the only thing
> constant seems to be consistancy, and that's boring.
>
Is KDAV 1590 still around? I used to listen to the stream before they cut it off and loved that station. They would play stuff nobody else would touch. Very cool.
 
Here's the thing about KDAVE.
In theory, it exsists, but, just like 1420, nobody realizes it.
In the case of KDAVE, I believe it is all stuff on hardrive, and voice tracks. I'd be lying if I told you that I listened to KDAV more than 2 seconds in the last year!

> Is KDAV 1590 still around? I used to listen to the stream
> before they cut it off and loved that station. They would
> play stuff nobody else would touch. Very cool.
>
 
If you truly believe Rick & Jane will have no impact, how do you explain all of the businesses taking their money off of KLLL and spending it on The Bear?





> > Any comments on any of the new morning shows/talk shows?
> >
> > Rick and Jane on The Bear?
> > Lubbocks First News on Weekday mornings on 790...Ron Grant
>
> > was doing it now it's someone else.
> > Chad Hasty Show on saturday nights on 790
> > Tech Talk on Fox Talk
> >
> > Any I missed?
> >
>
>
> You know? The trouble with all that is, it's all nickel and
> dime stuff, just the recycling of people, that's all. And
> some of those thigns are so short they don't amount to much.
>
> Ron did the KFYO show for 32 seconds. Rick and Jane? Big
> deal, it's not like they were a big morning show before.
> It's not like Tony and Chris leaving KSON in San Diego, and
> it never could be.
> A Rolling stone gathers no moss, right? But as has been
> pointed out, Lubbock is what, market 180thousand now? It's
> like that old joke, it's so small, I had to step out to
> change my mind (or in this case, my radio tuner).
>
> Look folks, I'm not saying that there should be something
> new every day, and I thought KQBR was a big deal when it
> happened. But just in the last 2 years, what's changed since
> KBTE went on the air? Not much. Pretty boring if you ask me.
> And yeah, I get that financially it doesn't make sense, but
> it sure would be fun for one BIG thing to happen.
>
> Just one thing, that's all I ask... You know, to keep things
> exciting around here.
> Just IMHO...
>
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom