TexasTom said:
Exactly so.
But it's a hopeless argument to convince some folks that the Children's Television Act and E/I mandate had nothing to do with the demise of children's television on OTA stations -- apparently there are some people who just want to believe that it was the big bad government (or the well-intentioned but misguided government) that has caused the current state of affairs. Never mind the fact that the OTA children's business continued to do well for almost a decade after those mandates were in effect. And that the WB and it's once successful kid-TV business didn't even come into existence until several years after the Children's Television Act was in effect.
Or, for that matter, that it's been true for decades that advertisers will pay more for adult audiences than kids audiences. (Back in the mid-seventies, it was something like $1.50 per thousand households for kids shows, and $4 per thousand households for adult audiences.) So when morning news programs started showing respectable ratings, it was only a matter of time before stations with any sort of news identity would dump the kids programming in favor or more news.
When NBC dumped their old style Saturday morning schedule of cartoons, they were in fourth place and decided that competing against Fox just wasn't worth it.
But, hey, rather than admit that it's complicated, it's easier for some to just blame the government.
I'm not sure if I'm the "some people" to whom you're referring, but I'm not delusional. There is no doubt in my mind that the situation
is complicated, and that several factors led to the disappearance of children's programming on broadcast television. But it's still my opinion that the Children's Television Act played a huge role.
Yes, the Children's Television Act was passed in 1990, but I don't remember it being enforced until
at least the mid-'90s, if not later (I was nine years old when the act passed, and was still watching plenty of kids' shows, none of which carried an "E/I" label on broadcast channels). While it is true that the other networks soldiered on for several years after NBC dropped their cartoons, they also weren't being
forced to air "E/I" programming. The traditional Saturday morning cartoons didn't start to disappear on CBS, ABC and Fox until right around the time they were required to air three hours of "educational" programming per week.
Three hours is around 3/5 of what the big three had been allotting to cartoons for several years, so it would stand to reason that the Children's Television Act was a huge blow to that model. After all, I'm sure the affiliates wouldn't have been keen to give an
extra three hours of programming to "E/I" stuff, so the existing kids' slots wound up taking the hit.
Of course, the E/I Mandate isn't the big boogie man here. The growing cable industry, for instance, had a lot to do with the switch, as did the ever-evolving advertising model. But I do believe that were it not for the Children's Television Act, we'd still see good, old-fashioned, non-educational, brain-rotting cartoons on over-the-air TV today.