With the return of oldies to WCBS-FM 101.1 in New York, do you think oldies might return to an Orlando FM? 2 years ago WCBS went to the "Jack" format and Brian Thomas (former WBJW-FM PD) was brought in to program WCBS-FM. It was announced (officially) that oldies will return. Will CBS take a chance with oldies on WOCL-FM? 105.9 has not been burning up the ratings books. I enjoy WEUS-AM 810 and Scott Shannon's True Oldies Channel, but what about a powerful FM with live, local jocks and oldies?
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
You are using an out of date browser. It may not display this or other websites correctly.
You should upgrade or use an alternative browser.
You should upgrade or use an alternative browser.
Will CBS Bring Back Oldies to Orlando?
- Thread starter cflradio
- Start date
CBS has a station that plays 'Tampa Bay's Greatest Hits,' - from the 60s, 70s and 80s - and it does pretty good. Q105 - longtime bay area pd Mason Dixon runs the station.
www.wrbq.fm
orlando needs an oldies station badly...
www.wrbq.fm
orlando needs an oldies station badly...
W
whippingboy1
Guest
WMGF is running oldies on their HD2. I know that most people don't have a receiver that is multicast capable, but I thought that it was worth mentioning.
Count on it. The PPM will arrive in 2009. Oldies is booming in the new PPM world.
H
HOWIEBURGER
Guest
I hope someone plans on doing it right.
P
PowerCow106
Guest
[sarcasm]
Yes, because Big 100 was such a huge ratings juggernaut before it got flipped for Spanish music.
[/sarcasm]
Yes, because Big 100 was such a huge ratings juggernaut before it got flipped for Spanish music.
[/sarcasm]
And after reading all those letters from BIG 100 listeners in the Sentinel after Rumba took over, you'd swear the station was called BIGOT 100.
A return of the oldies format (or any other new format) would be refreshing for Orlando. Orlando really seems like an underserved market as far as signals go. While other markets have gotten a lot of "move in" stations over the years, it seems like Orlando has still pretty much been stuck with the same number of stations. There isn't nearly as much variety and choice as there is in many markets. Tampa, down the road, has a lot more variety and choices. Also, it doesn't help with Orlando having limited signals, that there are two Spanish outlets, two modern/active rock stations, and two hip hop stations duplicating each other. There are a lot of unfilled holes in the market (like classic hits/oldies, Adult Hits (and no, 'MMO doesn't count), Rhythmic AC or Dance, etc., etc. Also, it seems to me that the market could use another female leaning format like another Hot AC, mainstream CHR, or either another AC or rhythmic/dance AC.
It seems to me that WOCL would be a prime candidate for another format. Also, I wish someone else would buy out 98.1 and flip them to something other than Spanish since 100.3 is basically the same thing with a better signal. Also, is there any chance of any more rimshot signals moving into the market anytime? I guess Orlando's central location and proximity to Tampa make it harder to move stations in than in some other markets. But it has always seemed to me that Orlando was underserved compared to other radio markets it's size and smaller. Any thoughts.
It seems to me that WOCL would be a prime candidate for another format. Also, I wish someone else would buy out 98.1 and flip them to something other than Spanish since 100.3 is basically the same thing with a better signal. Also, is there any chance of any more rimshot signals moving into the market anytime? I guess Orlando's central location and proximity to Tampa make it harder to move stations in than in some other markets. But it has always seemed to me that Orlando was underserved compared to other radio markets it's size and smaller. Any thoughts.
R
Radio-X
Guest
Well, the problem with Orlando is that they are within protection distance of Gainesville, Jacksonville, Space Coast, Tampa, Sarasota, Ft. Pierce, and Ft. Meyers (some stations).
This would mean probably (to stick a C2 on the WMMO tower in Pine Hills), an owner would have to aquire (or mutually agree to) signing off two or three of those stations in some of those smaller markets. Not to mention COL changes to compensate for the loss of the signed-off stations. By the time it's all said and done, the FCC would probably laugh at the applications, and if they got all that taken care of, they probably spent $10-15 million to move a station into the area...just to sell it for a little more than that.
I would guess some of the smaller stations on the space coast or in Daytona could move-in for a city grade signal in downtown Orlando, but that leaves a good chunk of the area with spotty coverage still.
All that said, an Orlando move-in would be awesome
Radio-X
This would mean probably (to stick a C2 on the WMMO tower in Pine Hills), an owner would have to aquire (or mutually agree to) signing off two or three of those stations in some of those smaller markets. Not to mention COL changes to compensate for the loss of the signed-off stations. By the time it's all said and done, the FCC would probably laugh at the applications, and if they got all that taken care of, they probably spent $10-15 million to move a station into the area...just to sell it for a little more than that.
I would guess some of the smaller stations on the space coast or in Daytona could move-in for a city grade signal in downtown Orlando, but that leaves a good chunk of the area with spotty coverage still.
All that said, an Orlando move-in would be awesome
Radio-X
O
OldiesCat
Guest
They were actually doing OK (save for a lousy winter '04 Arbitron). WEBG was billing great, as well. Their problems was the fact that the Hispanic population exploded in the market so quickly, not to mention CC's Hispanic Radio Initiative- they had a chance to be the first full-signal Hispanic FM in the market and with the overall Oldies tide turning south, they were the victims. But after they dropped the whole "Cool 100" approach and updated (much like the ballyhooed CBS-FM and other newer-generation oldies stations) to Big 100 they were on the right track. Timing is everything and, in some cases, nothing.PowerCow106 said:[sarcasm]
Yes, because Big 100 was such a huge ratings juggernaut before it got flipped for Spanish music.
[/sarcasm]
The problem in Orlando, Atlanta and quite a few other southeastern markets is two-fold: exploding Hispanic populations plus the fact that they are such migratory markets (so many people living in these places came from somewhere else). We've seen it with Oldies going away in Atlanta, Charlotte, Raleigh-Durham, Birmingham, Nashville and other markets in the region; much different than the traditional Midwest industrial markets, where Detroit, Cleveland, Pittsburgh, Cincinnati type towns have kept their Oldies stations (where many in their current population base are lifers).
As I said in an earlier post, it just seems like Orlando is short on signals. Also, there are too many ethnic signals in the market for the number of stations in town. Tampa, just down the road, doesn't seem this way. Is Orlando that much more ethnic and different than Tampa? Why does Orlando need three urban FM's and two Hispanic FM's.
It just seems to me that they are really focusing more on the ethnic audience in Orlando than in Tampa. (maybe because it's a younger market?) Don't get me wrong, I have nothing against urban or Hispanic formats and stations, but it seems they are over serving the demo while leaving other holes like Classic Hits, Adult Hits, 80s, Rhythmic AC, open. Also, I would think there would be room for another form of AC, or mainstream CHR, or Country.
Anyway, I've been in both Orlando and Tampa this past week and I wasn't terribly impressed with either (although I certainly like Tampa's radio dial better). Actually, I thought "Max 98.3", the adult hits station in Lakeland between Tampa and Orlando, was the most fun station I heard. It's listenable throughout most of the Tampa bay area, and also on the west end of Orlando towards Kissimmee, and is certainly a lot more fun than any station in either of those markets.
(Also, on a sidenote, I still really miss the old "95-3 Party" in Orlando. I'm also a dance fan and would love to see some form of dance return to Central FL. again. I know "Power 95.3" is really hot and was a good move, but I'd still take "95-3 Party" over them any day of the week. It was a great station and I've always preferred dance over hip hop).
It just seems to me that they are really focusing more on the ethnic audience in Orlando than in Tampa. (maybe because it's a younger market?) Don't get me wrong, I have nothing against urban or Hispanic formats and stations, but it seems they are over serving the demo while leaving other holes like Classic Hits, Adult Hits, 80s, Rhythmic AC, open. Also, I would think there would be room for another form of AC, or mainstream CHR, or Country.
Anyway, I've been in both Orlando and Tampa this past week and I wasn't terribly impressed with either (although I certainly like Tampa's radio dial better). Actually, I thought "Max 98.3", the adult hits station in Lakeland between Tampa and Orlando, was the most fun station I heard. It's listenable throughout most of the Tampa bay area, and also on the west end of Orlando towards Kissimmee, and is certainly a lot more fun than any station in either of those markets.
(Also, on a sidenote, I still really miss the old "95-3 Party" in Orlando. I'm also a dance fan and would love to see some form of dance return to Central FL. again. I know "Power 95.3" is really hot and was a good move, but I'd still take "95-3 Party" over them any day of the week. It was a great station and I've always preferred dance over hip hop).
- Status
- This thread has been closed due to inactivity. You can create a new thread to discuss this topic.