I was browsing the New York board and saw a few months back 92.3 is now wnow fm, Which begs the question will CBS radio eventually change wods's call letters?? If so why or why not?
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Will CBS change amps call letters?
- Thread starter tvradiogeek
- Start date
I'm surprised they haven't done it already.
tvradiogeek said:
They still use WODS jingles on hd2 and hd3
kenwood101 said:
What does that have to do with the actual call letters and the question at hand though?
what would they change them to? I am assuming WAMP is already taken somewhere.
On the other hand, does anyone in their target demo, accept for radio fans, even notice the call letters?
On the other hand, does anyone in their target demo, accept for radio fans, even notice the call letters?
cbf8989 said:
I'm just saying cbs has changed call letters in other markets lately so just assumed they might in due time here.
cbf8989 said:
(Yes, WAMP is on American Family Radio's station about 100 miles west of here in Jackson, Tennessee. I think it was assigned sequentially -- doesn't stand for anything -- so I wouldn't be at all surprised if they'd be willing to surrender the calls "for appropriate payment".)
Why bother? Its imaging is totally "Amp." The call letters are mentioned once an hour. They don't appear at all on the billboards. No reason at all to change them, especially since Arbitron switched to People Meters. Up the coast, WBOQ has been through a couple of formats since its classical days but the call still says "W-Bach." But again, it's never mentioned except at the top of the hour and the imaging is 100 percent "North Shore 104.9."
The only reason the call letters might change is to help advertisers/ad agencies when they're looking at a spread sheet of Boston radio stations that just have the call letters listed. (They should have formats listed, too...but just supposing...)
That way there'd be no confusion as to what the calls represent - in case someone at an agency remembers the old calls being associated with the previous format(s).
As pointed out, for a listener in a PPM market there's little to no meaning - unless the calls have been an integral part of a station's imaging and it helps listeners recall where to tune.
That way there'd be no confusion as to what the calls represent - in case someone at an agency remembers the old calls being associated with the previous format(s).
As pointed out, for a listener in a PPM market there's little to no meaning - unless the calls have been an integral part of a station's imaging and it helps listeners recall where to tune.
I'm in the print media and we go by the Associated Press stylebook, which still maintains that radio stations should be referred to by their call letters. But really, who except for people who've long since aged out of the audience know or care that "Hot 93.7" is WZMX or that "Kiss" is WKSS? Come to think of it, how many listeners to 98.5 up there know that "The Sports Hub" is WBZ-FM? That format launched with absolutely no emphasis on the call letters and still goes only by its slogan. Makes me wonder why CBS Radio spent the money to change the call, since there's apparently no intention of capitalizing on a positive association with WBZ(AM).
CTListener said:
As far as CBS using WBZ-FM, maybe the HD3 being //WBZ so the 1030 TOH can say WBZ WBZ HD WBZ-FM HD 3 Boston??
pariho2013 said:
No.
Legal IDs are a regulatory relic of another era, and the only people who care about them are radio geeks. And HD had a fork stuck into it five years ago, except for the seven people with HD radios.
I thought with PPM call letters were not as big of a deal as you do not need to remember what you were listening to. Why go though all the trouble and I'm sure expense?
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