Good News/Bad News: It's not just Providence...
Heck, it's not just Clear Channel.
It's not just radio.
It's NO fun being a newspaper these days.
As the population grew 23% in the last two decades, circulation dropped 20%.
(While craigslist.com diverted $7 BILLION in what-used-to-be Classified revenue.)
Actual READERSHIP is up...online.
But digital dimes aren't piling-up as-fast-as hard-copy dollars disappeared.
Magazines are worse-off.
Sure, Clear Channel's TWENTY BILLION in debt is a problem.
'Would be even without a recession.
But it's also a symptom.
How about cable?
Cannibalizing itself, and the TV stations it delivers, by delivering broadband.
500-channels-and-nothing-to-watch?
No problemo.
The "Hill Street Blues" I watched on hulu.com last night was better than any current network series drama.
And the fewer-commercials-than-TV were :15s.
Radio's most precious asset is its incumbency.
Sure, TSL is eroding, even as cume is up a tad.
But two living generations grew-up-with a radio habit.
And they control more spending and wealth than the other two generations who don't use AM/FM habitually.
As-long-as they're grazing-for-media, we can steer 'em to OUR other media.
But it'll take a-more-seductive invitation than "LOG-ON TO OUR WEB SITE."
Heaven help stations that think they're in the programming-a-single-transmitter business.
If you were on yesterday's Arbitron/Edison Research conference call, you saw the numbers.
If you weren't:
http://arbitron.com/downloads/infinite_dial_2009_presentation.pdf
Week-before-last, the president of a broadcasting company I worked for told his staff "every radio station has a web site. But imagine a-web-site-having-a-radio-station? We do!"
In 1995, I registered wpro.com, on behalf of a station I was building a web site for. “Web site” was pretty futuristic at the time, and the station was more curious than committed. Since then, that Internet address has taken you to a company in Ecuador...then to the
Womens’
Professional
Racquetball
Organization...and now an enterprising cyber-squatter has it aimed at one of those pay-per-click index pages.
The lines have already crossed.
I visit Raleigh NC every few months, to listen to an AM station.
At the brand-spankin'-new downtown Marriott they put me up in, there's no AM chip in the clock radio.
(Although it docks an iPod TWO WAYS: on top, and via a plug dangling-out-the-back-of-the-radio.)
lf you've got hit shows confined to an AM...and you can offer listeners and advertisers bigger/better distribution via an FM...and instead you're paddling-against-the-music-Tsunami, lotsa luck.
"It's different here?"