No problem...you've been much more cordial than folks I've had disagreements with in the past.
It's seems that you work in a more southern market than I work in (Wilmington, DE) so you probably had to put up with more than we did. We played them during the controversy, but quietly pulled them when they started questioning whether or not they still belonged in the format. That's my biggest concern right now.
I'm probably a little more sensitive than others over the issue because the controversy made me feel uncomfortable about working in the format since I share the same sentiment about the Iraqi war as the Chicks do. If I hadn't been working in country radio and was just a country radio fan, the controversy would've driven me away from the format (likely for good) as I'm sure it did for other fans. It's one thing for a format to express certain values...especially family values that cross political bounds and are shared by many people, but it's another thing to set up a political litmus test on your listeners as well as your artists. It seemed that in response to the controversy, it led the format to releasing songs that started sounding like Republican Party campaign commercials. While that played well to the fan base, I'm sure that it turned away some of our cume and country ratings seemed to be down during and following the controversy. I'm more interested in expanding the fan base of the format, than limiting it.
I think the format has gotten over it, but my worst fear is a mainstream media and politically liberal backlash against country radio if the new Chicks music doesn't get played on country radio. I don't think it will happen, but it is my worst fear. I really don't want to go through another controversy.
> Thanks for your comments. I have nothing to debate here, I
> didnt intend this to be a crusade, or get into the detail of
> our research abilites. fact is we had 15,000 responses in 36
> hours, different group every 3 weeks until we got tired of
> asking...all the same. this might be smaller percent of the
> overall cume, but a strong message and we have spent a great
> deal of money with researchers that would have yielded the
> same result. it is not valueless data. WE all make plenty of
> decisions on a basline of respondents significantly less,
> core or not. And who better than someone who is intimately
> involved in the station. we are not talking hot dogs at a
> remote here, they are value statements.
>
> No conspiracy, we said nothing...absolutely nothing...and
> let the listener speak...and speak they did. we couldnt air
> a PSA with their music under it without getting pummelled by
> calls in our market. Again, there is no conspiracy, just
> the reality that our format has listeners with strong values
> and patriotic passions. no one nor few stations anywhere
> could sway the national sentiment so strongly. What could
> and did is the reality of strong empassioned people crying
> foul. i have no personal opinion here because mine dosnt
> count. I miss thier library on the air, but not enough to
> deal with the fallout.
>
>
> > I don't disagree with the results of the research that
> > you've conducted, because the research that I've seen
> > indicates that the country audience for the most part
> isn't
> > clamoring to hear the Dixie Chicks. I do disagree you over
>
> > the root cause for the disinterest, and I have some
> problems
> > with your research methodology.
> >
> > I maintain today that the controversy would've died down
> in
> > a few days if certain country radio stations hadn't fanned
>
> > the anti-Chicks hysteria with their knee-jerk reactions.
> > The core country audience certainly wouldn't have agreed
> > with Natalie's comments, but the average fan wouldn't have
>
> > spontaneously been inspired to boycott their country radio
>
> > stations if the idea hadn't been generated by certain
> > country radio stations to begin with. For example, if
> > certain bible-belt country radio stations decided to
> > publicly boycott Tim McGraw and burn his CDs because he
> was
> > singing about a couple having an abortion in "Red Ragtop",
>
> > you can bet that the story would've been picked up by the
> > media and by Rush/Hannity/etc., and the core country fans
> > would've jumped on the bandwagon (and Tim McGraw's career
> > would be in trouble). As it stands, I'm sure there were a
>
> > small group of country listeners upset over "Red Ragtop"
> (we
> > had complaints), but since there was no bandwagon for them
>
> > to jump on, it never became an issue (it wasn't worth
> > boycotting country radio over). Give listeners a
> bandwagon
> > and they'll jump on it, and it happened with the Dixie
> > Chicks. As for the lack of listener interest right now,
> > that's partly due to the controversy but also partly
> because
> > they've been out of sight and out of mind lately (and
> partly
> > because they're a somewhat polarizing act which was true
> > before the controversy). That could change with the
> release
> > of the new album and frankly, I don't have a clue how the
> > country audience will react. The political circumstances
> are
> > entirely different now since the tide of public opinion is
>
> > starting to turn against Bush and the war. I agree that
> > there's no reason to play them if you have nothing to
> gain,
> > but there's there will be enough publicity surrounding a
> new
> > release that given the changes in the political landscape
> > that country radio may have some decisions to
> > make...especially if the music is as good as its rumored
> to
> > be. We'll see.
> >
> > As for your research methodology, sending out e-mail
> blasts
> > to your core audience is a great way to keep them informed
>
> > of what's going on at your station and making them feel
> like
> > a part of the station...but its a very poor method of
> doing
> > research, since your core audience is such a small part of
>
> > your cume. A station has to realize what it gets from its
>
> > core audience. They are the ones who win your contests,
> who
> > show up for your remotes, and are the ones you hope wind
> up
> > with Arbitron diaries...but they're also the ones most
> > likely to complain that you play too many songs or artists
>
> > over and over, will complain about not hearing certain
> songs
> > or artists, or complain about a jock's show prep or the
> > content of a certain song. Your core audience represents
> > perhaps 10% of your total listening audience, while the
> > other 90% or more that you never hear from comprises the
> > audience that you actually get your ratings from. You
> > certainly want to make your core happy, but you can't make
>
> > your programming decisions based entirely on their
> > suggestions or complaints, otherwise your lose your cume
> and
> > thus the bulk of your advertisers.
> >
> > > I agree that you are correct with the emails. We
> discount
> > > most email outcrys because to your point, they are
> usually
> >
> > > from someone with an axe to grind, and very likely not a
>
> > > listener to begin with. But all our Chicks research
> came
> > > from pushed email blasts to our core audience who were
> > > limited to one response, and many radio friends did the
> > > same, so the listeners were very much involved in the
> > > outcry, even if you consider those politically motivated
>
> > to
> > > stir the pot.
> > >
> > > Grim reality, Chicks didn't and still don't know their
> > > audience and its values. Those listeners, without the
> > > "cause" people, spoke very loudly and I am convined will
>
> > > again. Radio is in a no win if they play them. No
> upside
> > to
> > > playing the gamble. Whatever they release... its just a
> > > song, no one will miss it. Then the only people we will
> > hear
> > > from are the "cause" people who dont listen to us to
> begin
> >
> > > with. They will go away, but the true listener will be
> > VERY
> > > passionate and noisy.
> > >
> > >
> > >
> > > I'm not convinced that it was country music listeners
> > that
> > > > fanned the flames of discontent. A large chunk of the
>
> > > > complaints were coming from Limbaugh or Hannity
> > > > listeners...or were a part of an organized right wing
> > > > political protest movement. I read a lot of the
> e-mails
> > > and
> > > > it was rather clear that most of it wasn't coming from
>
> > our
> > >
> > > > listeners because most of it was essentially people
> > > cutting
> > > > and pasting the same form letter and having very
> little
> > > > knowledge of the station. We did get complaints from
> > > > listeners what what we did get from listeners tended
> to
> > be
> > >
> > > > much more civil. Whatever outcry came from country
> music
> >
> > > > listeners was built on around the continuing coverage
> of
> >
> > > the
> > > > controversy.
> > > >
> > > > I will admit that the Chicks handled the controversy
> > very
> > > > badly. In my view, they should have said nothing and
> > have
> > >
> > > > done nothing. I think it was Natalie fighting back
> that
> >
> > > > turned country music fans against them and not the
> > > original
> > > > comments.
> > > >
> > > >
> > > > > There was like always a few stations that took that
> > low
> > > > > road, but by and large, the outcry from listeners
> was
> > so
> > >
> > > > > strong that radio HAD to react. No different than
> any
> >
> > > > song
> > > > > that burned, they burned. So i agree some radio did
>
> > try
> > >
> > > > and
> > > > > make a promotion out of it, but many major markets
> > made
> > > no
> > > >
> > > > > public statement on behalf of radio other than
> letting
> >
> > > > their
> > > > > music cool.
> > > > >
> > > > >
> > > > >
> > > > > Listeners that were whipped into a frenzy by
> certain
> > > > > country
> > > > > > radio stations that made a big freaking deal about
>
> > the
> > >
> > > > > > comments which in turn affected the stations that
> > kept
> > >
> > > > > quiet
> > > > > > under the assumption that the controversy would
> die.
> >
> > > > The
> > > > > > controversy wouldn't have been so blown out of
> > > > proportion
> > > > > if
> > > > > > you didn't have country radio stations burning
> CDs,
> > > etc.
> > > >
> > > > > So
> > > > > > yeah, there was a country radio boycott.
> > > > > >
> > > > > > At this point, I'm more concerned that the Chicks
> > have
> > >
> > > > > > publicly distanced themselves from Nashville and
> > have
> > > > > > publicly stated how uncomfortable they feel in the
>
> > > > country
> > > > >
> > > > > > format. That's a bigger issue for me now.
> > > > > >
> > > > > > > Please...country radio doesnt boycott the
> > > > Chicks...their
> > > > >
> > > > > > > listeners do.
> > > > > > >
> > > > > > >
> > > > > > > > I just read on the Drudge Report that the new
> > > Dixie
> > > > > > Chicks
> > > > > > >
> > > > > > > > CD will contain a hardcore anti-Bush song.
> Will
> > > > > country
> > > > > > > > radio play the new Dixie Chicks product? My
> > guess
> > > is
> > > >
> > > > > > that
> > > > > > > in
> > > > > > > > a competitive situation, many stations will
> play
> >
> > > it
> > > > > safe
> > > > > >
> > > > > > > and
> > > > > > > > boycott the Chicks, their negative scores are
> > just
> > >
> > > > too
> > > > >
> > > > > > > high.
> > > > > > > >
> > > > > > > >
> > > > > > > > Even if Bush's poll numbers are down, many of
> > his
> > > > > > > remaining
> > > > > > > > supporters are country music fans. Besides,
> even
> >
> > > the
> > > >
> > > > > > > country
> > > > > > > > listeners who dislike Bush have an even
> greater
> > > > > dislike
> > > > > > > for
> > > > > > > > entertainers who feel the need to preach their
>
> > > > > politcal
> > > > > > > > opinions.
> > > > > > > >
> > > > > > >
> > > > > >
> > > > >
> > > >
> > >
> >
>