Will dropping gold market hurt talk radio advertising?

[MC]

Seems like both right and left talkers advertise gold quite a bit... I wonder if those ads might dry up?

 

[ProducerGuy]

I'd be willing to bet their ad buys increase. Cheaper gold means more people can buy it.

 

[del_griffith]

You forget. They aren't selling an investment. They are selling fear. So yes, it will continue despite whether the price moves up or down.

 

[MC]

guess it didn't tank like people thought anyway.

 

[ProducerGuy]

guess it didn't tank like people thought anyway.

All speculative materials fluctuate in price. That's why they call it speculation.

 

[dyeingeye]

You forget. They aren't selling an investment. They are selling fear. So yes, it will continue despite whether the price moves up or down.

But gold's price and fear are intertwined. Selling gold based on fear works only if prices are rising or historically high.

 

[del_griffith]

A price drop will be presented as a buying opportunity because you know the direction the country is headed and the leadership we have you'll need this to have intrinsic value over the long term.

 

[dyeingeye]

I don't think the casual gold buyer that is being solicited on radio is going for value. Like I said before the price of gold and "fear" are intertwined. The casual gold buyer needs the signal that there is fear, i.e. prices are going up.

 

[Shoot From Hip]

Smart salespeople see opportunity where others see doom and gloom. When housing sales tanked, more people invested in home improvement...thus an advertising opportunity for places like Lowe's and Home Depot. If fuel prices skyrocket and fewer people can afford to travel, focus on "staycation" opportunities for daytrips. The belief that advertising opportunities are finite is what leads to failure.