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Will Houston's Smooth Jazz be next

J

jerrbud

With Dallas' CBS Smooth Jazz spinning to the Movin format, how long until CBS Regional Manager Brian Ongaro orders The Wave to spin towards Movin?
 
I thought the rhythmic AC format failed several times in Houston. I hope they don't touch the station in my opinion.
 
jerrbud said:
With Dallas' CBS Smooth Jazz spinning to the Movin format, how long until CBS Regional Manager Brian Ongaro orders The Wave to spin towards Movin?
Click to expand...

KHJZ could be Movin real soon. I looked at the ratings for KOAI Dallas and KHJZ Houston and they are nearly the same, except the last trend KOAI went up .2 and KHJZ dropped .5 for a lower rating than KOAI had when the flip occurred. If CBS sees more of a future in the "Movin" format than Smooth Jazz I would not be surprised to see The Wave changing any day.

It would be too bad since there are plenty of stations that are wasted spectrum while KHJZ is one of Houston's better stations. CBS would probably program the format correctly though, while only Clear Channel or Radio One are the other Houston companies that could do the format right.

Mike O
 
In the breakdowns, KHJZ was down in mornings. The fact is that smooth jazz stations do not do well in morning drive. It was up in other dayparts and weekends, within the demographics The Wave seeks. What you are looking at Mike is 12+. I'm not trying to argue with you about it. I know your feelings on 12+ as you know mine on 25-49, 25-54, and 35+. The revenue for KHJZ is very good. The log is always full. I can always tell how well the money is doing by looking at the log. Dallas and Houston are different markets. What works for one, may not work for the other.

As far as a change, anything is possible.
 
Wonder how well Movin would work in Houston? Didnt KISS 98.5 & 103.3 try a simular format and didnt really work out? I know they are a rim-shot, that may of had something to do with it.
 
Chuck Tiller said:
In the breakdowns, KHJZ was down in mornings. The fact is that smooth jazz stations do not do well in morning drive. It was up in other dayparts and weekends, within the demographics The Wave seeks. What you are looking at Mike is 12+. I'm not trying to argue with you about it. I know your feelings on 12+ as you know mine on 25-49, 25-54, and 35+. The revenue for KHJZ is very good. The log is always full. I can always tell how well the money is doing by looking at the log. Dallas and Houston are different markets. What works for one, may not work for the other.

As far as a change, anything is possible.
Click to expand...

Hi Chuck, Any idea why ratings would be down mornings on a Smooth Jazz station? It can be preferable to screaming DJ's or harder rock music. The softer sound of The Wave is what I need many mornings to ease into the day.

True all I had was 12+ numbers and I realize that they do not indicate how well a station is billing, along with a host of other information. Just found it interesting that 12+ Dallas and Houston were for all purposes equal in ratings. KHJZ could be billing three times what KOAI was and is safe.

Hopefully no switch here and all is well.

Mike O
 
It would be a huge mistake for 95.7 The Wave to flip formats. It is one of the diamonds in the rough in Houston, with tremendous personalities and a great overall presentation. Might as well flip KILT to disco while you're at it. I would assume there would be an uproar at Greenway Plaza should The Wave start Movin'.

Now for sake of argument, there was a time when 95.7 KIKK was untouchable as well. No one ever thought the station would be tossed aside. The same can be said for 101 KLOL, and KQUE 103. It really depends on how anxious CBS is to beat anyone else to the format in this market, if Movin' will even show up in Houston. I remember all of the talk, a year or so ago, about "Jack" being in all the major markets when it was said and done, but the closest "Jack" Houston has now is KTWL in Hempstead, which only penetrates the extreme NW areas of suburban Houston. CBS has a major screw loose if Movin' 95.7 is on the horizon.
 
purpledevil said:
It would be a huge mistake for 95.7 The Wave to flip formats.
Click to expand...

If CBS had more toys to play with in Houston, a flip might be a much stronger possibility. With only two FM's (compared to five in DFW) they might be content with what they have...for now.

Now for sake of argument, there was a time when 95.7 KIKK was untouchable as well. No one ever thought the station would be tossed aside. The same can be said for 101 KLOL, and KQUE 103.
Click to expand...

The heydays for Country on KIKK-FM and Rock on KLOL were long past when the axe fell--both had been swirling down the format toilet for a number of years, and the changes came as no real surprise. KQUE was still doing well in 12+ numbers, but the bulk of that fell in extremely old demographics that advertisers didn't want, the same fate that Classical KRTS met--and the owners for both decided to cash in.
 
Kendall Cockrell said:
Would there be any possibility of moving FreeFM to houston on 95.7?
Click to expand...

As Mediafrog mentioned CBS doesn't have a lot of toys to play with in Houston. Considering they only have 2 FMs it would be a huge mistake to switch one of them to a format that get's horrific ratings in most markets.

I would guess MOVIN' is far more likely than FREE, It seems CBS is flipping a station to MOVIN" just about everyday right now. But if the WAVE is billing well it might be safe.

Cox would actually be smart to switch one of their underperforming stations to a MOVIN' type format. The format should be attractive to them because they could run it cheap. But the fact that Cox doesn't own any rhythmic ACs anywhere makes me think that they aren't sold on the idea yet.
 
Bear in mind that all I have access to is 12+ numbers, but we can assume that Free's numbers are
a) pretty loyal - no incidental audience
b) mostly in their target demo, one that is very attractive to a segment advertisers

Maybe Cumulus should look into this.

In Baltimore, Free has a 1.9 -
In Chicago, Free has a .9 - They've only had the station for a few months
In Dallas, Free has a 1.8 - And they are head-to-head with The Ticket
In Detroin, Free has a 1.5
In LA, Free has a 1.4
In NY, Free has a 1.5
In Philly, Free has a 2.0
In Phoenix, Free has a 1.7
In San Diego, Free has a 1.0
In DC, Free has a 2.1
 
A Movin' format would be the perfect compliment to K-hits b/c 107.5 doesn't go into disco and the station would lean urban, so as to not step on the sis stations toes. But if this was Cox doing this, they would find some way to screw it up.
 
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