• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

New Orleans Will I heart ever pull the plug on Voodoo 103.7 and other Questions.

R

RFLA

I was looking at latest numbers and surprised VooDoo 103.7 still is in the format its in, when a LPFM Has the same rating?!?!

WFFX (103.7) is pulling the same dismal 0.4 as WNOZ LPFM (95.3) as well as K-Love's Houma based transmitter KLXH (106.3).

Mind you that both stations do not even cover the metro area!! As one is limited to 100 watts and the other is signal limited by 106.1 coming from the Northshore

I know the KLRZ 100.3 hip hop experiment is barely above this at 0.5 even with the On band booster in Gretna.

radioinsight.com

New Orleans

Nielsen Audio Monthly Ratings New Orleans (Market #50) Population: 1,236,800 Hispanic Population: 134,500 - Black Population: 388,900 Average Quarter Hour
radioinsight.com radioinsight.com

So what are yall thoughts on this??
 
It could be Voodoo could be the 'bonus' station to up the better rated station spot rates with the agency buys. An attractive package, even a lower rated station, can be what sways a buy that would otherwise go to a competitor.
 


Back
Top Bottom