So much for those who are dead certain that WEEI-FM is having trouble paying its electric bills just because WBZ-FM is beating them badly in 12+!
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Will IHeart blow up Kiss 108 FM?
- Thread starter blackgold
- Start date
David, a question, if I may.
103.3 WODS flipped from AMP to its new format and took the call letters WBGB. Are you at liberty to tell us how AMP was billing prior to the switch? If there's one takeaway I get from your posts, it's that BILLING and how well a station reaches its target demo are quite significant.
If a tree falls in the forest ...
The slump of CHR keeps deepening, and in some markets, once-dominant stations are now pulling "beauty pageant" numbers in the high 1s and low 2s. But I don't think killing off the format completely in favor of R&B/hip-hop or Spanish CHR is going to happen, at least not yet. The radio pros seem to think it's cyclical, and that some day there will be exciting new music with broad appeal to 18-44 audiences that will usher in a new golden age of Top 40, while listeners with no stake in the success of radio often paint a gloom-and-doom picture of the demo that advertisers drool over migrating from radio to streaming. The truth, as usual, is likely somewhere in between. What will happen if we're sitting here a year from now and CHR continues in a deep funk and Kiss 108 bottoms out in the mid-1s, its audience having drifted off to wherever?Nrwsflash, Jam'n 94.5 moves to the Kiss 108 frequency, and Rumba 97.7 moves to 94.5!
That's comparing apples to oranges. AMP had a massive SAG/Aftra union live staff and tried to be competitive with promotions and live events... and this new format has? An imaging guy? Maybe someone who checks the voicemails? 5 bucks a spot would make a profit.
For the moment, Kiss is iHeart's biggest biller in the market. And it is the #1 music station biller, too.
In the meantime, using a multi-book average, Kiss is #2 in 12+ women, #1 in 18-24 women, #2 in 18-49 women and #1 in 25-54 women. It is even #1 in 35-44 women. It's #4 in 25-49 men, too.
With a CHR format, it's easy to change the sound, once there is a consensus amongst listeners as to what is popular. It isn't locked to a particular sound. Let's just look back at the flow of artists that were played over the last 30 years. Boys II Men, Mariah Carey, Aerosmith, Bon Jovi, N-Sync, Britney Spears, Alanis Morrissette, U2, Whitney Huston, Beyonce, Lou Bega, Enrique Inglesias, Ricky Martin, Jay-Z, Shania Twain, Eminem, Katy Perry, Lady Gaga, Pitbull, etc.
If it's in a slump, much like other formats discussed here, it's not trapped in a confined genre of music to fix itself. If the future youth of America falls in love with a hybrid sound of bachata and bluegrass, as weird as that sounds to me, that will become the music that defines that era of CHR. I think the music side is good and will right itself. The jury is still out on the impact caused by the continued growth of platforms like Spotify, Apple Music, Pandora, and so on.
If it's in a slump, much like other formats discussed here, it's not trapped in a confined genre of music to fix itself. If the future youth of America falls in love with a hybrid sound of bachata and bluegrass, as weird as that sounds to me, that will become the music that defines that era of CHR. I think the music side is good and will right itself. The jury is still out on the impact caused by the continued growth of platforms like Spotify, Apple Music, Pandora, and so on.
in many markets Hot AC performs better than CHR
NO, they DON'T.
ROTFLMAO!Nrwsflash, Jam'n 94.5 moves to the Kiss 108 frequency, and Rumba 97.7 moves to 94.5!
MassMusicMan
Banned
I love how you tried to sneak a one-hit wonder in among a bunch of global superstars.
You mean Kiss 108 ignored Mambos No. 6 through 16?
What do you want? It's still played today. 🤣
MassMusicMan
Banned
112 spins on Mediabase-monitored stations in the last week. No terrestrial station played it more than six times.
For comparison, Anti-Hero got 32,475 spins. One small station in CA played it 140 times last week.
It was a joke. I know the song is irrelevant. However, my original post was about pointing out various artists and bands that had songs played on the station.
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