K
Kevin
Guest
Internet radio is simple in a vehicle that’s connected. The new vehicles that have internet connectivity already have apps on the dashboard screen, IHeart is already on most screens and its just as easy to use like AM and FM radio.Bingo!
"Radio" needs to be simple for people to use it. Management is shooting itself in the foot with all the proprietary apps causing needless complexity. Not to mention the annoyance of pre-roll ads including video ads which no one needs in a car!
Short term gain is the mindset. It will kill them in the end.
Let users choose a platform from which to stream any station. Create a list of favorites, switch stations without having to wait for a pre-roll to find out what's on. Revenue will follow as people actually use "radio" again.