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Usually in the past, KQQL would go all Xmas the Friday before Thanksgiving, but last year, they went early on the first Friday of November... Do you think they'll go back to the old tradition or continue going early?
Seeing where Love is right now, it would also be a good opportunity to flip that to Christmas for a revamped Soft AC in January too, if Cumulus was so inclined. Not sure how it is billing as the current incarnation, but it does look like ratings have fallen a bit in the last year.
Personally, I wouldn't be surprised to see 102.9 used for WCCO FM. Audacy loves sports, and sports pairs well with WCCO which will eventually need an FM presence if it hopes to stay relevant. Longer term, they could then flip 830 to sports betting, which they also seem to love right now, if they wanted to split the simulcast down the line (and felt it made financial sense).
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