WILL MOVIN' 107 FLIP FORMATS? AND TO WHAT?

[melonhead]

How long will CBS wait on this dog? Some one should at least get some better looking rumps for their commercials.

 

[jeff715]

I've been calling for CBS to pull the plug on this mess ever since it started. Just put the Oasis back where it belongs and we'll forget all about MOViN' CBS... Just like it was a bad MOVE. ;D

 

[SFStatic]

They will have to blow up both Movin' and Free FM. Both are just dying a slow death.

 

[bucwhyl]

It is possible. I remember when they flipped The Beat 104.3 in Austin to talk, only to flip it right back to hip hop after they seen that the talk was not working.

I do ask this question though: Would The Oasis be the same with the personalities in other places, etc.?

 

[pbf1]

Ha

I remember when they flipped The Beat 104.3 in Austin to talk, only to flip it right back to hip hop after they seen that the talk was not working.

..and then sell it off anyway.

 

[melonhead]

Since there is such a void now, and Jack is really NOT a rock station (I hear Jack shifting musically again now that Lonestar is on)...

.... what are the chances that CBS doES rock on FREE FM/LIVE 105.3 and then goES back to smooth jazz on 107 ???

Didnt CBS flip some of their other FREE FM stations in other markets to some type of green/GLOBE rock format??

 

[txchipk]

Since there is such a void now, and Jack is really NOT a rock station (I hear Jack shifting musically again now that Lonestar is on)...

.... what are the chances that CBS doES rock on FREE FM/LIVE 105.3 and then goES back to smooth jazz on 107 ???

Didnt CBS flip some of their other FREE FM stations in other markets to some type of green/GLOBE rock format??

No, in Washington, they flipped WARW 94.7 to AAA-ish WTGB "the Globe," but it was a classic rock station. None of the "Free FM" stations have flipped. The only "Free FM" gone is in name only...WCKG 105.9 Chicago has dropped the "Free FM" handle, but the programming is still the same.

 

[txchipk]

It is possible. I remember when they flipped The Beat 104.3 in Austin to talk, only to flip it right back to hip hop after they seen that the talk was not working.

I do ask this question though: Would The Oasis be the same with the personalities in other places, etc.?

The talk on Austin's 104.3 (KOYT) only lasted 6 months, so it was a quick reversal. KMVK has already lasted 7 months. I would guess since the are running a ton of commercials promoting it, they haven't given up on it and it will be around at least in the short term.

Since KOAI's audience was aging with 25-54 numbers having fallen to the bottom of the top 20, I would doubt if it does flip, it will go back to that. No doubt it will try some other format that skews younger.

I'd also bet the sister KFRC-FM 99.7 "Movin' 99.7" San Francisco goes first. KFRC-FM and KMVK flipped about the same time. Full market signal KFRC-FM's numbers are so awful, San Jose signals that don't cover the whole market beat it, and KMVK looks like a ratings success compared to it.

 

[TheLaffer]

It is possible. I remember when they flipped The Beat 104.3 in Austin to talk, only to flip it right back to hip hop after they seen that the talk was not working.

I do ask this question though: Would The Oasis be the same with the personalities in other places, etc.?

The talk on Austin's 104.3 (KOYT) only lasted 6 months, so it was a quick reversal. KMVK has already lasted 7 months. I would guess since the are running a ton of commercials promoting it, they haven't given up on it and it will be around at least in the short term.

Since KOAI's audience was aging with 25-54 numbers having fallen to the bottom of the top 20, I would doubt if it does flip, it will go back to that. No doubt it will try some other format that skews younger.

I'd also bet the sister KFRC-FM 99.7 "Movin' 99.7" San Francisco goes first. KFRC-FM and KMVK flipped about the same time. Full market signal KFRC-FM's numbers are so awful, San Jose signals that don't cover the whole market beat it, and KMVK looks like a ratings success compared to it.

CBS is wasting money running TV spots for Movin'. The product is weak.

 

[jd]

I'd also bet the sister KFRC-FM 99.7 "Movin' 99.7" San Francisco goes first. KFRC-FM and KMVK flipped about the same time. Full market signal KFRC-FM's numbers are so awful, San Jose signals that don't cover the whole market beat it, and KMVK looks like a ratings success compared to it.

You're right about that. Amazingly it's worse than here in DFW, where 107.5's ratings were cut in half. KFRC's obvious failure to launch is a hot topic on the SF board: www.radio-info.com/smf/index.php/topic,70347.msg506646.html#msg506646 This is in direct contrast to that market's acceptance of The Wolf, a country station that had a very impressive debut. So the lesson here is that there was something missing in the market and one station took advantage of that. Is it really that simple? Apparently, but CBS didn't realize that. The need for a Movin' format simply wasn't there. Nor did the need exist in Dallas-Fort Worth.

CBS could have tweaked their Oldies station in SF, and they could have revamped the Oasis. With the lone exception of Seattle, at this rate the Movin' format will probably go the way of Jammin' Oldies, only a lot sooner. The best thing CBS could do would be to drop these turkeys and pretend it never happened; that's after they identify whoever did their market research and put them out on the street.

 

[SeanRuadh]

As God is my witness, I thought those turkeys would fly....
(Joel Hollander)

 

[gtb0014]

I like Movin'. Yeah, it plays some pretty bad songs sometimes, but it also plays songs I never get to hear anymore in between those bad songs. And, I dont know about all since KISS is #1 in the book, but I personally like not hearing the same songs over and over again all day long. On a Pop/Top 40/Urban level, all of DFW radio stations are the same overplayed crap. But Movin' brings back songs that were popular a few years ago and plays them. I personally dont know why it's not doing better.

 

[1069_KIFR]

We can call it "Dallas" on Radio.

Let CBS wake up from a dream, a bad dream, and The Oasis, Classic Hits 99.7 KFRC, and all the other markets where MOViN' has devasted everything in it's path, never happened.

MOViN' never happened. Alan Burns never exisited.

Let it be a nightmare that is over. Back to reality!

 

[panner]

It truly amazes me how this format was put together. If Alan Burns was a new 25-year-old "I'm-so-cool-and-I-can-fix-it" consultant, (God forbid we need another one), then I would understand this massive blunder a bit more. But he's not. He's been around a long time and he should have known better. His general idea was right on track. There has been a HUGE hole for the audience left stranded after Jammin' Oldies bit the dust. Burns should have had the smarts to take the heart of that format, rip out the tired oldies that KLUV and all the other ultra-repetitive oldie stations play, and NAIL IT. It could have been the hottest format to hit terrestial radio in years. He could have OWNED the 25-54 female demo along with all the 40-year-old guys who would take the radio knob while he had "You Dropped A Bomb On Me" by the Gap Band pounding through the speakers in his BMW and rip it off the Bose Sound System. They were TIRED of the ridiculously boring Lite 103.7. They wanted to crank something up besides Stevie Ray Vaughn. But Burns was thinking "younger." In other words, the great over-paid consultant wasn't thinking. The advertising dollars were NOT at the low end of this demo. There were MILLIONS of dollars in advertising just sitting there waiting for someone with at least half the brain matter of Barney Fife to cash in, look like a savior to many already-faltering radio stations, PLUS give ADULTS (not 25-year-olds who THINK they are an adult. Hell, they're so in debt with credit cards and trying to impress the world that they have to use a debit card to buy a Hershey bar), the music that really mattered. Burns had a least 1,000 red-hot, instantly recognizable, already tried and true smash hits at his disposable. All he had to do was play them in a reasonable rotation and keep the "wow factor" alive, but he blew it because he was more interested in a mid-20's woman than a 38 or 44-year old woman who can actually AFFORD what was being advertised on the Movin format. Even Rick Dees himself couldn't put this format on the hot map. He has to be sitting there going "what the hell are you guys doing!!??" So now Mr. Burns gets to deposit those fat checks regardless of delivering the anticipated results, and the format is already DEAD, unless the sales people want to print out something that says that Movin is #1 in every Toni & Guy salon. It could have been a viable format with a long life. All he had to do was have the station play ADULT dance music, (not rap and hip hop), talk to ADULTS, (not a bunch of gum-chewers who have zero in their 401k), and have ADULT, PROVEN, jocks do it right. Not helium-voiced card-readers who haven't a clue how to actually connect with adult experiences and life in general. Oh how this was such a simple project Mr. Burns. Shame on you. But I have to give you credit for one thing. You actually talked them into buying this one-share effort. It just goes to show you who's flying the plane at CBS. Pretty scary.....and they wonder what's happening to radio on Wall Street.

 

[Slambang]

The best part about this is im laughing as CBS radio continues to drop in both profits and relevance. Movin, Jack and Live have been disasters from the get go. Since stern left the fold, they've lost almost everything.

 

[jeffdfw]

It truly amazes me how this format was put together. If Alan Burns was a new 25-year-old "I'm-so-cool-and-I-can-fix-it" consultant, (God forbid we need another one), then I would understand this massive blunder a bit more. But he's not. He's been around a long time and he should have known better. His general idea was right on track. There has been a HUGE hole for the audience left stranded after Jammin' Oldies bit the dust. Burns should have had the smarts to take the heart of that format, rip out the tired oldies that KLUV and all the other ultra-repetitive oldie stations play, and NAIL IT. It could have been the hottest format to hit terrestial radio in years. He could have OWNED the 25-54 female demo along with all the 40-year-old guys who would take the radio knob while he had "You Dropped A Bomb On Me" by the Gap Band pounding through the speakers in his BMW and rip it off the Bose Sound System. They were TIRED of the ridiculously boring Lite 103.7. They wanted to crank something up besides Stevie Ray Vaughn. But Burns was thinking "younger." In other words, the great over-paid consultant wasn't thinking. The advertising dollars were NOT at the low end of this demo. There were MILLIONS of dollars in advertising just sitting there waiting for someone with at least half the brain matter of Barney Fife to cash in, look like a savior to many already-faltering radio stations, PLUS give ADULTS (not 25-year-olds who THINK they are an adult. Hell, they're so in debt with credit cards and trying to impress the world that they have to use a debit card to buy a Hershey bar), the music that really mattered. Burns had a least 1,000 red-hot, instantly recognizable, already tried and true smash hits at his disposable. All he had to do was play them in a reasonable rotation and keep the "wow factor" alive, but he blew it because he was more interested in a mid-20's woman than a 38 or 44-year old woman who can actually AFFORD what was being advertised on the Movin format. Even Rick Dees himself couldn't put this format on the hot map. He has to be sitting there going "what the hell are you guys doing!!??" So now Mr. Burns gets to deposit those fat checks regardless of delivering the anticipated results, and the format is already DEAD, unless the sales people want to print out something that says that Movin is #1 in every Toni & Guy salon. It could have been a viable format with a long life. All he had to do was have the station play ADULT dance music, (not rap and hip hop), talk to ADULTS, (not a bunch of gum-chewers who have zero in their 401k), and have ADULT, PROVEN, jocks do it right. Not helium-voiced card-readers who haven't a clue how to actually connect with adult experiences and life in general. Oh how this was such a simple project Mr. Burns. Shame on you. But I have to give you credit for one thing. You actually talked them into buying this one-share effort. It just goes to show you who's flying the plane at CBS. Pretty scary.....and they wonder what's happening to radio on Wall Street.

You are my hero. I couldn't have said it better!!!

 

[Robert Bass]

Panner,

Interesting post, but I have a suggestion. Please break it up into short paragraphs next time. Some of us have vision problems which make it difficult to read a large block of text.

R

 

[JayDavis]

It truly amazes me how this format was put together. If Alan Burns was a new 25-year-old "I'm-so-cool-and-I-can-fix-it" consultant, (God forbid we need another one), then I would understand this massive blunder a bit more. But he's not. He's been around a long time and he should have known better. His general idea was right on track. There has been a HUGE hole for the audience left stranded after Jammin' Oldies bit the dust. Burns should have had the smarts to take the heart of that format, rip out the tired oldies that KLUV and all the other ultra-repetitive oldie stations play, and NAIL IT. It could have been the hottest format to hit terrestial radio in years. He could have OWNED the 25-54 female demo along with all the 40-year-old guys who would take the radio knob while he had "You Dropped A Bomb On Me" by the Gap Band pounding through the speakers in his BMW and rip it off the Bose Sound System. They were TIRED of the ridiculously boring Lite 103.7. They wanted to crank something up besides Stevie Ray Vaughn. But Burns was thinking "younger." In other words, the great over-paid consultant wasn't thinking. The advertising dollars were NOT at the low end of this demo. There were MILLIONS of dollars in advertising just sitting there waiting for someone with at least half the brain matter of Barney Fife to cash in, look like a savior to many already-faltering radio stations, PLUS give ADULTS (not 25-year-olds who THINK they are an adult. Hell, they're so in debt with credit cards and trying to impress the world that they have to use a debit card to buy a Hershey bar), the music that really mattered. Burns had a least 1,000 red-hot, instantly recognizable, already tried and true smash hits at his disposable. All he had to do was play them in a reasonable rotation and keep the "wow factor" alive, but he blew it because he was more interested in a mid-20's woman than a 38 or 44-year old woman who can actually AFFORD what was being advertised on the Movin format. Even Rick Dees himself couldn't put this format on the hot map. He has to be sitting there going "what the hell are you guys doing!!??" So now Mr. Burns gets to deposit those fat checks regardless of delivering the anticipated results, and the format is already DEAD, unless the sales people want to print out something that says that Movin is #1 in every Toni & Guy salon. It could have been a viable format with a long life. All he had to do was have the station play ADULT dance music, (not rap and hip hop), talk to ADULTS, (not a bunch of gum-chewers who have zero in their 401k), and have ADULT, PROVEN, jocks do it right. Not helium-voiced card-readers who haven't a clue how to actually connect with adult experiences and life in general. Oh how this was such a simple project Mr. Burns. Shame on you. But I have to give you credit for one thing. You actually talked them into buying this one-share effort. It just goes to show you who's flying the plane at CBS. Pretty scary.....and they wonder what's happening to radio on Wall Street.

For only two post on this entire forum, I'd have to say you earn POST OF THE DAY for the entire year !!

The Movin format sucks so bad, it is NOT even funny.

Yes, I am prejudiced, because I truly miss The Oasis and that format even needed some tweaking, no doubt. Gerry Rafferty and "Baker Street" is NOT Smooth Jazz.

How about playing some Julia Fordham "Happy Ever After", or the group from Germany that 106.1 when it was Smooth Jazz used to play, a band called Horizont? Now that was Smooth Jazz. As much as I LOVE Genesis and Phil Collins, to me, both of those artists and/or groups is not smooth jazz either. But I'd still rather have the old 107.5 format back as Smooth Jazz than the crap of Movin. I don't even have a pre-set anymore to 107.5

I have two banks of FM stations. On my first bank of presets, KEOM 88.5, The Bone, Jack-FM, Mix 102.9, "lite (crap) FM" and Kiss. That is pathetic.

 

[TheLaffer]

It truly amazes me how this format was put together. If Alan Burns was a new 25-year-old "I'm-so-cool-and-I-can-fix-it" consultant, (God forbid we need another one), then I would understand this massive blunder a bit more. But he's not. He's been around a long time and he should have known better. His general idea was right on track. There has been a HUGE hole for the audience left stranded after Jammin' Oldies bit the dust. Burns should have had the smarts to take the heart of that format, rip out the tired oldies that KLUV and all the other ultra-repetitive oldie stations play, and NAIL IT. It could have been the hottest format to hit terrestial radio in years. He could have OWNED the 25-54 female demo along with all the 40-year-old guys who would take the radio knob while he had "You Dropped A Bomb On Me" by the Gap Band pounding through the speakers in his BMW and rip it off the Bose Sound System. They were TIRED of the ridiculously boring Lite 103.7. They wanted to crank something up besides Stevie Ray Vaughn. But Burns was thinking "younger." In other words, the great over-paid consultant wasn't thinking. The advertising dollars were NOT at the low end of this demo. There were MILLIONS of dollars in advertising just sitting there waiting for someone with at least half the brain matter of Barney Fife to cash in, look like a savior to many already-faltering radio stations, PLUS give ADULTS (not 25-year-olds who THINK they are an adult. Hell, they're so in debt with credit cards and trying to impress the world that they have to use a debit card to buy a Hershey bar), the music that really mattered. Burns had a least 1,000 red-hot, instantly recognizable, already tried and true smash hits at his disposable. All he had to do was play them in a reasonable rotation and keep the "wow factor" alive, but he blew it because he was more interested in a mid-20's woman than a 38 or 44-year old woman who can actually AFFORD what was being advertised on the Movin format. Even Rick Dees himself couldn't put this format on the hot map. He has to be sitting there going "what the hell are you guys doing!!??" So now Mr. Burns gets to deposit those fat checks regardless of delivering the anticipated results, and the format is already DEAD, unless the sales people want to print out something that says that Movin is #1 in every Toni & Guy salon. It could have been a viable format with a long life. All he had to do was have the station play ADULT dance music, (not rap and hip hop), talk to ADULTS, (not a bunch of gum-chewers who have zero in their 401k), and have ADULT, PROVEN, jocks do it right. Not helium-voiced card-readers who haven't a clue how to actually connect with adult experiences and life in general. Oh how this was such a simple project Mr. Burns. Shame on you. But I have to give you credit for one thing. You actually talked them into buying this one-share effort. It just goes to show you who's flying the plane at CBS. Pretty scary.....and they wonder what's happening to radio on Wall Street.

"All he had to do was have the station play ADULT dance music, (not rap and hip hop

AMEN TO THAT!

 

[salemjedi54]

It truly amazes me how this format was put together. If Alan Burns was a new 25-year-old "I'm-so-cool-and-I-can-fix-it" consultant, (God forbid we need another one), then I would understand this massive blunder a bit more. But he's not. He's been around a long time and he should have known better. His general idea was right on track. There has been a HUGE hole for the audience left stranded after Jammin' Oldies bit the dust. Burns should have had the smarts to take the heart of that format, rip out the tired oldies that KLUV and all the other ultra-repetitive oldie stations play, and NAIL IT. It could have been the hottest format to hit terrestial radio in years. He could have OWNED the 25-54 female demo along with all the 40-year-old guys who would take the radio knob while he had "You Dropped A Bomb On Me" by the Gap Band pounding through the speakers in his BMW and rip it off the Bose Sound System. They were TIRED of the ridiculously boring Lite 103.7. They wanted to crank something up besides Stevie Ray Vaughn. But Burns was thinking "younger." In other words, the great over-paid consultant wasn't thinking. The advertising dollars were NOT at the low end of this demo. There were MILLIONS of dollars in advertising just sitting there waiting for someone with at least half the brain matter of Barney Fife to cash in, look like a savior to many already-faltering radio stations, PLUS give ADULTS (not 25-year-olds who THINK they are an adult. Hell, they're so in debt with credit cards and trying to impress the world that they have to use a debit card to buy a Hershey bar), the music that really mattered. Burns had a least 1,000 red-hot, instantly recognizable, already tried and true smash hits at his disposable. All he had to do was play them in a reasonable rotation and keep the "wow factor" alive, but he blew it because he was more interested in a mid-20's woman than a 38 or 44-year old woman who can actually AFFORD what was being advertised on the Movin format. Even Rick Dees himself couldn't put this format on the hot map. He has to be sitting there going "what the hell are you guys doing!!??" So now Mr. Burns gets to deposit those fat checks regardless of delivering the anticipated results, and the format is already DEAD, unless the sales people want to print out something that says that Movin is #1 in every Toni & Guy salon. It could have been a viable format with a long life. All he had to do was have the station play ADULT dance music, (not rap and hip hop), talk to ADULTS, (not a bunch of gum-chewers who have zero in their 401k), and have ADULT, PROVEN, jocks do it right. Not helium-voiced card-readers who haven't a clue how to actually connect with adult experiences and life in general. Oh how this was such a simple project Mr. Burns. Shame on you. But I have to give you credit for one thing. You actually talked them into buying this one-share effort. It just goes to show you who's flying the plane at CBS. Pretty scary.....and they wonder what's happening to radio on Wall Street.

"All he had to do was have the station play ADULT dance music, (not rap and hip hop

AMEN TO THAT!


NOTHING IS WRONG WITH CLASSIC HIP HOP HITS...NOT THE CRAP THAT KISS, K104 AND THE BEAT PLAY TODAY SUCKS...BUT GIVE ME SOMETHING LIKE XM 65 THE RYHME OVER THE AIR...I WILL MAKE THAT STATION A TOP 10 25-54 IN A YEAR.!!!!!!!!!!!!!!!