> > > I wouldn't panic about this yet, but it'll be
> interesting
> > to
> > > see what all the major broadacsters will do when NOLA
> > dries
> > > out.
> > >
> > i can see there being a few stations on as information for
>
> > reconstruction efforts, similar to what they did with an
> nyc
> > signal suring the s&r and efforts at the wtc site.
> >
> I saw on a TV employee web site that Belo (WWL-TV) is giving
> every employee $1,000 cash right now. I heard WDSU-TV
> employees are also getting cash from Hearst-Argyle.
>
> Here in Florida, my company gave every employee $500 cash
> last year to help everyone through the hurricanes in our
> area.
>
> But I agree, it is going to be very interesting to see what
> happens to those NOLA stations. Nothing like this has ever
> happened to the broadcast industry.
>
I applaud the companies that are thinking of their employees to give them money for living expenses right now. I wonder what will happen with Fox 8 employees as the station I beleive is trying to be sold... Also does the Belo offer include WUPL employees too? (considering Belo is trying to buy 54?)
But on the other question...will New Orleans loose a lot of people? Yeah, but a lot of others will stay... However Look for Baton Rouge to go up in ratings numbers according to The Times Picayune as most New Orleans residents are moving to Baton Rouge and the outlying areas (such as Houma/Thibodaux and Hammond which are still considered part of the NOLA Arbitrons for TV)
I'm in the Bayou area and we have 15 stations licensed to the area (Houma/Thibodaux DMA which usually is St. Mary,Lafourche,Terrebonne,and Assumption Parish) ..with most limited in coverage area or aimed more at New Orleans.
(The ones I'm calling are:
640 KTIB Thibodaux (off air due to "financial" and technical concerns)
1390 KFMV Franklin (limited area coverage of Franklin)
1430 KMRC Morgan City (spotlight broadcasting Cajun limited to east St. Mary)
1490 KJIN Houma (Guaranty broadcast sports here with coverage of Houma basically)
1600 KLEB Golden Meadow (Coastal's only station broadcasting Cajun to South Lafourche only)
91.5 KNSU Thibodaux (Modern rock..college station limited to Thibodaux)
94.3 WTIX Galliano (only in COL, broadcasting oldies to NOLA..tower in Plaq)
95.3 KQKI Bayou Vista (country with signal that covers left half of tri-parish)
96.7 KBZZ Morgan City (Soft Rock that covers middle (most populated)part of DMA)
100.3 KLRZ Larose (Cajun,sold to Citadel, future ?)
104.1 KHEV Houma (CC station only in COL, station is gospel aimed at NOLA)
105.5 KDDK Franklin (Nostalgia,only covers western St. Mary)
105.9 KBZE Berwick (Urban, basically covers east St. Mary and northern portions of Lafourche,Terrebonne and southern portions of Assumption)
106.3 KXOR Thibodaux (Classic Rock,covers middle part of DMA)
107.5 KCIL Houma (Country covering most of central and eastern part of local DMA)
The New Orleans market provided the broadcasting entertainment for this area (as well as most of Baton rouge and a portion of Lafayette).. Look for the stations in a worse case senario to move to the Bayou area and Baton Rouge market for those that can move (the ones that can't can be downgraded) but only one I see in trouble would be 94.3 and 104.5 with Hot 104.5 being the one I pick to hand it in (unless someone buys the license on fire sale and moves the station to the Bayou (as it can't move north due to WNXX Jackson,Louisiana and 104.1 licensed to Houma but the CP was originally for Grand Isle)
But it is expected for New Orleans to stay at least in the top 100 no matter what..But Top 50 market? Probably not , But Look for two high 60's IMO and an 80 from South Louisiana in about 5 years in the arbitron (unless Houma/thibodaux is fianlly granted a arbitron/Nielson number)
And the estimates on Baton Rouge are from a NOLA.com/Times Picayune article:
http://www.nola.com/newslogs/breaki...a_Times-Picayune/archives/2005_09.html#075991
RFLA