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WILL OLDIES EVER RETURN TO ORLANDO?

M

MARKDJDJ

Guest
Hi Guys

I was just wondering will there ever be a return of an oldies station to orlando?

There must still be a place on the dial for a good times oldies station playing 60's & 70's & hey why not some 50's here & there too.

It seems such a shame when in my view cool 100 & 105.9 before that were among the best oldies stations in the land.

Then clear channel made cool 100 into big 100 & for some strange reason the station just lost all it's magic, the music selection was very disjointed at times & the jocks just didn't seem to have the same energy as they did before.

It to me always come across that cool was one big happy family & when cool came big it seem to lose that.

Funny really that a station called cool always sounded just that, and the one thing that big never sounded was BIG!!!

I wonder where all the jocks are working now?

I think chris rivers is working for clear channel on another oldies station i think in georgia but i could be wrong on the location.

With so many under performing stations on the orlando dial i wonder why no one has picked up on this format, because with some stations what would they have to lose??

Cool always seemed to have between a 3.0 & 4.0 share, some stations in orlando would love to have that.

If you look at some markets that still have an oldies station they still do rather well in the ratings.

What do you guys think about this??
 
As Lowry Mays, the founder of Clear Channel said: "If anyone said we were in the radio business, it wouldn't be someone from our company. We're not in the business of providing news and information. We're not in the business of providing well-researched music. We're simply in the business of selling our customers products."

The only way oldies will return if corporate radio thinks they can make money.
Until then learn to speak Spanish. Hey or get satellite radio
it's the only way out of radio hell. LOL



>
Hi Guys
>
> I was just wondering will there ever be a return of an
> oldies station to orlando?
>
> There must still be a place on the dial for a good times
> oldies station playing 60's & 70's & hey why not some 50's
> here & there too.
>
> It seems such a shame when in my view cool 100 & 105.9
> before that were among the best oldies stations in the land.
>
>
> Then clear channel made cool 100 into big 100 & for some
> strange reason the station just lost all it's magic, the
> music selection was very disjointed at times & the jocks
> just didn't seem to have the same energy as they did before.
>
>
> It to me always come across that cool was one big happy
> family & when cool came big it seem to lose that.
>
> Funny really that a station called cool always sounded just
> that, and the one thing that big never sounded was BIG!!!
>
> I wonder where all the jocks are working now?
>
> I think chris rivers is working for clear channel on another
> oldies station i think in georgia but i could be wrong on
> the location.
>
> With so many under performing stations on the orlando dial i
> wonder why no one has picked up on this format, because with
> some stations what would they have to lose??
>
> Cool always seemed to have between a 3.0 & 4.0 share, some
> stations in orlando would love to have that.
>
> If you look at some markets that still have an oldies
> station they still do rather well in the ratings.
>
> What do you guys think about this??
>
 
No.

The format is dead, at least in terms of being 50s and 60s based.

The Jack-type 70s-80s based format will constitue oldies from now on. Product from the previous era will migrate to MOYL formats.<P ID="signature">______________
"With God as my witness, I could have sworn turkeys could fly."</P>
 
> No.
>
> The format is dead, at least in terms of being 50s and 60s
> based.
>
> The Jack-type 70s-80s based format will constitue oldies
> from now on. Product from the previous era will migrate to
> MOYL formats.
>

How can you make an off the cuff comment like that, if oldies are dead how come stations with a 60's - 70's formats still get good numbers.

As i said in my eariler post look at cool always between a 3.0 & 4.0 share

Some stations in orlando don't even get half that..

Not bad numbers from a dead format & if you took the time to read my post properly you would see i wrote 60's & 70's with an odd 50's thrown in, not an 50's - 60's format..

God i wish people would read posts before making a comment...(AGGGHHHHH)
 
>
> How can you make an off the cuff comment like that, if
> oldies are dead how come stations with a 60's - 70's formats
> still get good numbers.
>
> As i said in my eariler post look at cool always between a
> 3.0 & 4.0 share
>
> Some stations in orlando don't even get half that..
>
> Not bad numbers from a dead format & if you took the time to
> read my post properly you would see i wrote 60's & 70's with
> an odd 50's thrown in, not an 50's - 60's format..
>

It is a dead format in terms that it does not make enough money due to lack of advertiser support. The audience is still there for moderate success in the books but if you do not bill what the ratings show then you have an building problem. Oldies may still pop up on some rimshot or small signal in the area but never again on one of the 100kw blowtorches serving Orlando. If you can not sell a station ad time at top dollar rates anymore and with billing potential dropping like a rock you basically have a dead format.

Like it or not most people and companies tend to prefer the highest income they can get. I know I do in my job.
 
liked big 100.3 much better with sixties and seventies. the old stuff drove me nuts. i'm 46 and doo whop does nothing for me, tho they really never did get into much of that after they took the format from 105.9. cool 100 was good but when they changed from cool to big it was a big improvement and we miss them.

> >
> > The format is dead, at least in terms of being 50s and 60s
>
> > based.
> >
> > The Jack-type 70s-80s based format will constitue oldies
> > from now on. Product from the previous era will migrate to
>
> > MOYL formats.
> >
>
> How can you make an off the cuff comment like that, if
> oldies are dead how come stations with a 60's - 70's formats
> still get good numbers.
>
> As i said in my eariler post look at cool always between a
> 3.0 & 4.0 share
>
> Some stations in orlando don't even get half that..
>
> Not bad numbers from a dead format & if you took the time to
> read my post properly you would see i wrote 60's & 70's with
> an odd 50's thrown in, not an 50's - 60's format..
>
> God i wish people would read posts before making a
> comment...(AGGGHHHHH)
>
 
> How can you make an off the cuff comment like that, if
> oldies are dead how come stations with a 60's - 70's formats
> still get good numbers.

Must be really loud tonight at the club: I can barely hear you
over the non-stop disco. You're saying " stations with a 60s - 70's
formats still get good numbers" ? Really. Name one.
How stupid of corporate radio to dump oldies when it's really doing well.


> God i wish people would read posts before making a
> comment...(AGGGHHHHH)
>

Anxiously waiting to read about all those oldies stations with great numbers.
<P ID="signature">______________
you're not a lawyer, are you?</P>
 
OLDIES- 60s and 70s

> You're saying " stations with a 60s - 70's formats still get good numbers" ? > Really. Name one. How stupid of corporate radio to dump oldies when it's
> really doing well.
>
OK, how about:

KCMO/K.C.
KQQL/Minneapolis
WRIT/Milwaukee
WMJI/Cleveland
3WS/Pittsburgh
KOOL-FM/Phoenix
WODS/Boston
WRBQ/Tampa

I could keep going but I think (hope) you'll get the drift. And these stations
play almost NO disco.

And you are right about being stupid- it's a business of lemmings, more and more.
The problem is younger and younger GMs and very green sellers, all feeding the self-fulfilling prophecy that "well, people hit 50 and their spending habits dry up and don't change- screw 'em" they get into a younger, sexier-sounding format.

It's not that Oldies (dont right) won't work- the decision makers are all looking for the path of least resistence.
 
> How can you make an off the cuff comment like that, if
> oldies are dead how come stations with a 60's - 70's formats
> still get good numbers.

OK, 3WS in Pittsburgh, who else?

>
> As i said in my eariler post look at cool always between a
> 3.0 & 4.0 share
>

And low billing. 12+ numbers are of no value in this discussion. The demos for this format got too old, and it's about as saleable as MOYL formats now. It's done, stick a fork in it.<P ID="signature">______________
"With God as my witness, I could have sworn turkeys could fly."</P>
 
Re: OLDIES- 60s and 70s

> KCMO/K.C.
> KQQL/Minneapolis
> WRIT/Milwaukee
> WMJI/Cleveland
> 3WS/Pittsburgh
> KOOL-FM/Phoenix
> WODS/Boston
> WRBQ/Tampa

Tampa had a horrible book, went back to calling itself Q105, and is now mostly 70's and 80s. Another one bites the dust.


<P ID="signature">______________
"With God as my witness, I could have sworn turkeys could fly."</P>
 
OLDIES- 60s and 70s

Yeah, sure- one lousy book and boot the format. THAT kind of thinking is what is ruining radio right now (not just Oldies, either). And, they are not "mostly 70s and 80s"- they play a few "flavor" 80s but are centered at around 1971.

The point, however, is they (and the other stations) have had solid recent success. The question was "name one" playing 60s and 70s that's performing-
this list is 8 and there are many more.

> Tampa had a horrible book, went back to calling itself Q105, and is now mostly > 70's and 80s. Another one bites the dust.>


> > KCMO/K.C.
> > KQQL/Minneapolis
> > WRIT/Milwaukee
> > WMJI/Cleveland
> > 3WS/Pittsburgh
> > KOOL-FM/Phoenix
> > WODS/Boston
> > WRBQ/Tampa
 
Re: OLDIES- 60s and 70s

> Yeah, sure- one lousy book and boot the format. THAT kind
> of thinking is what is ruining radio right now (not just
> Oldies, either). And, they are not "mostly 70s and 80s"-
> they play a few "flavor" 80s but are centered at around
> 1971.
>
> The point, however, is they (and the other stations) have
> had solid recent success. The question was "name one"
> playing 60s and 70s that's performing-
> this list is 8 and there are many more.
>
> > Tampa had a horrible book, went back to calling itself
> Q105, and is now mostly > 70's and 80s. Another one bites
> the dust.>
>
>
> > > KCMO/K.C.
> > > KQQL/Minneapolis
> > > WRIT/Milwaukee
> > > WMJI/Cleveland
> > > 3WS/Pittsburgh
> > > KOOL-FM/Phoenix
> > > WODS/Boston
> > > WRBQ/Tampa

On my other post some posters say oldies are dead, well by looking at the latest figures i wouldn't say that at all.

Are these the kinda numbers from a dead format?? I THINK NOT!!!

WMQX Oldies - 5.8
WSEN Oldies - 6.0
WNCT Oldies - 4.8
WFLB Oldies - 7.4
KODZ Oldies - 5.1


>
 
> > How can you make an off the cuff comment like that, if
> > oldies are dead how come stations with a 60's - 70's
> formats
> > still get good numbers.
>
> OK, 3WS in Pittsburgh, who else?

Phoenix oldies Kool 94.5 is doing real well too.

> > As i said in my eariler post look at cool always between a
>
> > 3.0 & 4.0 share
> >
>
> And low billing. 12+ numbers are of no value in this
> discussion. The demos for this format got too old, and it's
> about as saleable as MOYL formats now. It's done, stick a
> fork in it.
>
<P ID="signature">______________
Kevin

</P>
 
Re: OLDIES- 60s and 70s

> > Yeah, sure- one lousy book and boot the format. THAT kind
>
> > of thinking is what is ruining radio right now (not just
> > Oldies, either). And, they are not "mostly 70s and 80s"-
> > they play a few "flavor" 80s but are centered at around
> > 1971.
> >
> > The point, however, is they (and the other stations) have
> > had solid recent success. The question was "name one"
> > playing 60s and 70s that's performing-
> > this list is 8 and there are many more.
> >
> > > Tampa had a horrible book, went back to calling itself
> > Q105, and is now mostly > 70's and 80s. Another one bites
> > the dust.>
> >
> >
> > > > KCMO/K.C.
> > > > KQQL/Minneapolis
> > > > WRIT/Milwaukee
> > > > WMJI/Cleveland
> > > > 3WS/Pittsburgh
> > > > KOOL-FM/Phoenix
> > > > WODS/Boston
> > > > WRBQ/Tampa
>
> On my other post some posters say oldies are dead, well by
> looking at the latest figures i wouldn't say that at all.
>
> Are these the kinda numbers from a dead format?? I THINK
> NOT!!!
>
> WMQX Oldies - 5.8
> WSEN Oldies - 6.0
> WNCT Oldies - 4.8
> WFLB Oldies - 7.4
> KODZ Oldies - 5.1
>
>
> >
>

Mark! I would delete that post right away! No posting numbers man!
<P ID="signature">______________
Kevin

</P>
 
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