There are several stations that have or in the next few years be celebrating 100 years. Some have transitioned to FM but kept the branding or call letters. How many 90+ year old AM stations have let their brands drift in obscurity?
One example is WGST (formally of Atlanta). It started in 1924 as WBBF with equipment donated by the Atlanta Constitution’s (WGM) which was shut down to Georgia School of Technology (now Georgia Tech). It became WGST in January of 1925. They ended up on 920 5KW daytime 500 watts night non directional. WGST was sold to Merideth in 1974. Jacor ended up with 920 and was a thorn WSB side. Jacor bought 640 WAFS 1988 and put WGST on 640 while selling 920. 640 very successful when paired with 105.7 with News Talk and Rush. Someone at Clear Channel (now iHeart) OKed separating 640 and 105.7. iHeart let WSB have Rush. WGST tried Hispanic Sports(?) then tried to go back to news talk with Fox News but failed. WGST ended up WBIN (Black Information Network) and the WGST call letters were parked at 720 Hogansville GA. The last ratings 6+ WBIN did not show up. In 2024 will there be a 100 Year celebration at 640 or 920 in Atlanta or 720 Hogansville? Or is the WGST brand not worth celebrating?
One example is WGST (formally of Atlanta). It started in 1924 as WBBF with equipment donated by the Atlanta Constitution’s (WGM) which was shut down to Georgia School of Technology (now Georgia Tech). It became WGST in January of 1925. They ended up on 920 5KW daytime 500 watts night non directional. WGST was sold to Merideth in 1974. Jacor ended up with 920 and was a thorn WSB side. Jacor bought 640 WAFS 1988 and put WGST on 640 while selling 920. 640 very successful when paired with 105.7 with News Talk and Rush. Someone at Clear Channel (now iHeart) OKed separating 640 and 105.7. iHeart let WSB have Rush. WGST tried Hispanic Sports(?) then tried to go back to news talk with Fox News but failed. WGST ended up WBIN (Black Information Network) and the WGST call letters were parked at 720 Hogansville GA. The last ratings 6+ WBIN did not show up. In 2024 will there be a 100 Year celebration at 640 or 920 in Atlanta or 720 Hogansville? Or is the WGST brand not worth celebrating?