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Will Radio One finally see the light?

B

bucwhyl

Banned
Radio One Q2 "pretty disappointing." That's how Radio One chief Alfred Liggins describes the company's second quarter results. Net broadcast revenue was approximately $97.8 million, a decrease of 4% from the same period in 2005. Station operating income was approximately $46.9 million, a decrease of 15% from the same period in 2005. Operating income was approximately $34.9 million, a decrease of 24% from the same period in 2005. While Liggins called the results disappointing, he believes this quarter is "the bottom" for the company and industry. On the investor conference call this morning, Liggins noted KKBT Los Angeles had the biggest impact on their negative results; and as a result he and Barry Mayo were spending a great deal of time in the market. Declining ratings, and/or lower pricing were also experienced in Washington DC, Atlanta, Dallas, Cleveland and Cincinnati. Those decreases offset increases experienced in Houston, Philadelphia, Richmond and St. Louis markets and Reach Media.
 
Re: Will Radio One finally see the light? Solution Maybe?

Perhaps it's time for Radio One to expand the diversity of the audience they program to! More mass appeal so to speak? After all, we all have more in common than we do differences! To simply program to this or that ethnic group depending on which one an owner fits into for a company with as many stations as Radio One is very
shortsighted indeed! This goes for all the other ethnic programed radio groups as well! Why not give the big guys a real run for the money? With at least one or two of your stations.
 
That would take "Smarts" and that my friend is lacking at many of today's companies.
 
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