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Will Raleigh (or Greensboro) Ever Get An Active Rock Station

Every time i turn on 96 Rock or the buzzard i wonder when either of these 2 markets will get an active rock station! Why dont we have an active rocker here. Its the capital city the second biggest city in the state and we dont have any great stations here. Smaller markets like Greenville/New Bern and Wilmington have active rockers and good ones at that! I think when they flip 106.1 i think it should go back to being 'RDU but as an active rocker and keep the river classic hits/rock/ or whatever their format is. I think an active rocker would make a killing in this market. And Raleigh being a huge huge college town, with all the young college kids why wouldnt it work. When I ride around town i hear people listening to Korn/Metallica and any other new rock band. I know a ton of people that listen to new rock. So why wouldnt it work, its worth a try.
 
the powers that be are scared to do it. Plain and simple. It takes GOOD salespeople to sell an active rock station in NC. The big companies want "safe and friendly programming" that's fairly easy to sell.
 
johnqdoe said:
the powers that be are scared to do it. Plain and simple. It takes GOOD salespeople to sell an active rock station in NC. The big companies want "safe and friendly programming" that's fairly easy to sell.


GSO will never because the ad base is too diverted..There is simply too many stations that play "chicken shi* and not enough people spending ANY ad bucks ..Never has..Never will
 
BIG APE said:
johnqdoe said:
the powers that be are scared to do it. Plain and simple. It takes GOOD salespeople to sell an active rock station in NC. The big companies want "safe and friendly programming" that's fairly easy to sell.


GSO will never because the ad base is too diverted..There is simply too many stations that play "chicken shi* and not enough people spending ANY ad bucks ..Never has..Never will
Did WXRA skip right over active rock when they evolved? I know they started out calling their music "alternative", though by the time they stopped calling it that the music was no longer considered "alternative" except by those defining radio formats.

Now obviously The Buzzard was never "active rock".
 
vchimpanzee said:
BIG APE said:
johnqdoe said:
the powers that be are scared to do it. Plain and simple. It takes GOOD salespeople to sell an active rock station in NC. The big companies want "safe and friendly programming" that's fairly easy to sell.


GSO will never because the ad base is too diverted..There is simply too many stations that play "chicken shi* and not enough people spending ANY ad bucks ..Never has..Never will
Did WXRA skip right over active rock when they evolved? I know they started out calling their music "alternative", though by the time they stopped calling it that the music was no longer considered "alternative" except by those defining radio formats.

Now obviously The Buzzard was never "active rock".

WXRA had numbers...but couldn't get the $$$$.
 
If anything, Raleigh could support a Modern Rock station. Because the market is full of so many big colleges, and b/c the market is much more of a white collar rather then a blue collar market, I dont see Active Rock performing all that well.
 
CHRles said:
If anything, Raleigh could support a Modern Rock station. Because the market is full of so many big colleges, and b/c the market is much more of a white collar rather then a blue collar market, I dont see Active Rock performing all that well.


;D ;D Hahaha, I remember you..Didn't you work in Miami?..Never forget a "breast" BIG APE
 
CHRles said:
If anything, Raleigh could support a Modern Rock station. Because the market is full of so many big colleges, and b/c the market is much more of a white collar rather then a blue collar market, I dont see Active Rock performing all that well.


I don't think there's much difference between modern, alt, or active anymore anyway. At least the Rock product is better than it has been in years. There's just not many folks playin it. Rock is funny. Stations like KISS in San Antonio and WEBN in Cincy are at or close to the top of the 12+ numbers! Others areound the country are sniffing the 2s. CC had a good run of blowing up heritage rock stations a few years ago...KEGL, KLOL, KSJO, and a few others gone...If a big company puts one on now, you can bet it's a syndicated morning show, VT'd middays and nights, and little to no marketing or promotion $$$...and thats sad.
 
This is usually where Big Doug Metzenbaum comes along and tells y'all the facts of life
 
Sigh. An active rock station in Greensboro? I can't think of a more pointless question, especially after the bloodletting today at Clear Quaida.

Do I need to draw you a picture? Rock & roll radio is dead. It is deader than Lucille Ball. Deader than Lindsay Lohen's career (or brain cells, take your pick). Nobody worth a damn is left at any of these stations. All the good ones have either been fired or saw the writing on the wall years ago and got the hell out. Rock radio once had personalities. Stations had balls. They mattered. Now? Throw a ping pong ball into a semi-truck and you've got the newest mid-day person on any rock station in America. Clear Pravda, Entercom, and all the other gigantic broadcast empires have sucked the life out of a once vibrant format. They have achieved their goal of complete vapidity; every station sounds exactly the same.

If it werent' for the good people getting screwed over, I'd say that radio has it coming because they did this to themselves. But someone has to carry the torch for those who were disenfranchised today.
 
Unfortunately no clear channel station will ever be a true "active rock" station. Their active rock format includes more granny rock, then new-current. I would say 60% granny rock, 30% 90's, and 10% true active-current rock. I don't know if it's the age group of the programmers in san anton, or just what their problem is, but it is a true waste. I would play nothing whatsoever before 92, and 80% active-current, and 20% 90's. But for whatever reason, granny rock rules at CC.
 
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