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Will Someone Please Explain........

28 months ago Chicago's WRLL signed on as Real Oldies AM 1690. Owned by Clear Channel, they have a weak signal and a frequency that many radios can't even get. Their playlist is 80% '50s/early '60s. Their ratings struggle to get past the decimal point. Yet, over 2 years later, the doors are still open and the employees are getting a regular paycheck. When Air America Radio was looking for an outlet in Chicago last summer, CC passed on WRLL. We are constantly told on this board that no market can sustain an operation such as WRLL. So will someone please explain why it's happening in the country's 3rd largest market.
 
> 28 months ago Chicago's WRLL signed on as Real Oldies AM
> 1690. Owned by Clear Channel, they have a weak signal and a
> frequency that many radios can't even get. Their playlist
> is 80% '50s/early '60s. Their ratings struggle to get past
> the decimal point. Yet, over 2 years later, the doors are
> still open and the employees are getting a regular
> paycheck. When Air America Radio was looking for an outlet
> in Chicago last summer, CC passed on WRLL. We are
> constantly told on this board that no market can sustain an
> operation such as WRLL. So will someone please explain why
> it's happening in the country's 3rd largest market?
>

No better format alternative.
 
Please Explain...

And, simply because they have Lujack and Tommy, those two guys help generate business they wouldn't normall get, justifying them being affordable. You might be surprised how little they're really paying them- Tommy's PD and they're doing it for the love of radio. Big picture: the station really costs very little to operate and there's little pressure to produce big ratings or big bucks.

>
> No better format alternative.
>
 
Re: Please Explain...

[there's little pressure to produce big ratings or big bucks.]


Aah..............how refreshing! Sounds like win/win for the station and the listener.
 
well,

Yes- all eight of them.

But nobody's looking at WRLL and thinking, "hmmm- maybe THIS is how we should do the format! We need an 0.8 like they have!".

Be real, cat.

>
> Aah..............how refreshing! Sounds like win/win for
> the station and the listener.
>
 
RE: WRLL

Ratings doesn't guarantee anything, positively or negatively. If the advertisers on the Lujack/Tommy Edwards station are getting a good return on their investment due to the response of the listeners, who cares what the ratings are? You're too narrow-minded.

Speaking of Larry Lujack, Tommy Edwards, Bob Sirott and John Landecker, there has NEVER been a station in the entire country as entertaining as WLS-AM since the days those guys were all on during the same era. It was the music AND the personalities that made it so great. That's why the Variety Hits approach doesn't work.

> Yes- all eight of them. But nobody's looking at WRLL and thinking, "hmmm- > maybe THIS is how we should do the format! We need an 0.8 like they
> have!".
>
> Be real, cat.
>
> >
> > Aah....how refreshing! Sounds like win/win for the station and the > > listener.
 
oh, yeah- good one

(please wait a minute until I pick myself up off the floor from laughing my ass off at you).

"You're too narrow-minded"? This coming from the person who won't give the Variety Hits format a chance? You're really starting to make yourself look like the fool I'm afraid you are. You can't have it both ways.

> You're too narrow-minded. Ratings doesn't guarantee anything, positively or
> negatively. If the advertisers on the Lujack/Tommy Edwards
> station are getting a good return on their investment due to
> the response of the listeners, who cares what the ratings are?
>
> Speaking of Larry Lujack, Tommy Edwards, Bob Sirott and John
> Landecker, there has NEVER been a station in the entire
> country as entertaining as WLS-AM since the days those guys
> were all on during the same era. It was the music AND the
> personalities that made it so great.

*******You are correct on that one. That was one HELLUVA Top 40 station.
 
Re: RE: WRLL

> Ratings doesn't guarantee anything, positively or
> negatively. If the advertisers on the Lujack/Tommy Edwards
> station are getting a good return on their investment due to
> the response of the listeners, who cares what the ratings
> are? You're too narrow-minded.

Advertisers who work that way are small, almost mom and pop clients who can not afford a bigger station. If it works, cool. But they are going to get only that kind of low rate business as nearly everything else in Chicago is transactional business based on numbers.

In any market, there is a market for bottom feeders. The question is if a high overhead company like CC can afford that approach.
>
> Speaking of Larry Lujack, Tommy Edwards, Bob Sirott and John
> Landecker, there has NEVER been a station in the entire
> country as entertaining as WLS-AM since the days those guys
> were all on during the same era.

It´s funny, but everyone says their local station was the most entertaining. WABC listeners say that about Harry Harrison and Dan Ingram and the team. CKLW listeners think the Big 8 was the best. KLIF listeners go for KLIF. KHJ listeners are Boss Radio freaks to this day. Talk to anyone in the plains states, and KOMA was it!

I was a CKLW-WLS-WABC-WHK listener, and they were all super stations.
 
Re: Several good ones.

>
> *******You are correct on that one. That was one HELLUVA
> Top 40 station.
>

My absolute favorites... Ams only.

WLS all through the 60's
WABC in same period
WIXY '65 to 70
KHJ 65 to early 70´s.
KCBQ in early 70´s
KLIF late 50's to early 70's.
KIMN in the 60's.
KFRC under Tom Rounds.
WQXI early to mid 70's.
KOMA all through the 60's.
WQAM with Rick Shaw (that was where I met todd Storz)
XERC Mexico City 63-1970
WKBW in the 60's
WGH all through the 60's... complete with WABC chime. Great jocks for medium market.
WSAI Cincy and, for a while, WCPO there.
WMAK Nashville late 60's to early 70's under Sullivan and Scott Shannon.
WDGY in Mppls. in early to mid 60's. and KDWB after that.
KTSA San Antonio, except for the KAKA call change fiasco.
A couple of smalle rmarket ones... KQEO Albuquerque, KERN Bakersfield and KRIG in Odessa as well as KELP in El Paso.
And, of course, HCRM in Quito Ecuador.
 
Re: well,

[Aah..............how refreshing! Sounds like win/win for the station and the listener.]


[Yes- all eight of them.]



I think we're making some progress here. In our last exchange you only gave me five listeners.
 
Re: well,

> [Aah..............how refreshing! Sounds like win/win for
> the station and the listener.]
>
>
> [Yes- all eight of them.]
>
>
>
> I think we're making some progress here. In our last
> exchange you only gave me five listeners.
>>>>
Fonz, it seems that, in the past, with some posters, ratings weren't important. It was all about $$$$$. Odd, how some things change.
 
legendary AMs

mid 70's CKLW for me (it's the homer in me!).

And, when they were both at their peak in the early 1970's WLS and WCFL were really cookin' stations.

>
> My absolute favorites... Ams only.
>
> WLS all through the 60's
> WABC in same period
> WIXY '65 to 70
> KHJ 65 to early 70´s.
> KCBQ in early 70´s
> KLIF late 50's to early 70's.
> KIMN in the 60's.
> KFRC under Tom Rounds.
> WQXI early to mid 70's.
> KOMA all through the 60's.
> WQAM with Rick Shaw (that was where I met todd Storz)
> XERC Mexico City 63-1970
> WKBW in the 60's
> WGH all through the 60's... complete with WABC chime. Great
> jocks for medium market.
> WSAI Cincy and, for a while, WCPO there.
> WMAK Nashville late 60's to early 70's under Sullivan and
> Scott Shannon.
> WDGY in Mppls. in early to mid 60's. and KDWB after that.
> KTSA San Antonio, except for the KAKA call change fiasco.
> A couple of smalle rmarket ones... KQEO Albuquerque, KERN
> Bakersfield and KRIG in Odessa as well as KELP in El Paso.
> And, of course, HCRM in Quito Ecuador.
>
 
Re: legendary AMs

I think that WAPE Jacksonville was a great station. Not my favorite but a great one.

Any Philadelphia stations make it? WIBG or WFIL?

> mid 70's CKLW for me (it's the homer in me!).
>
> And, when they were both at their peak in the early 1970's
> WLS and WCFL were really cookin' stations.
>
> >
> > My absolute favorites... Ams only.
> >
> > WLS all through the 60's
> > WABC in same period
> > WIXY '65 to 70
> > KHJ 65 to early 70´s.
> > KCBQ in early 70´s
> > KLIF late 50's to early 70's.
> > KIMN in the 60's.
> > KFRC under Tom Rounds.
> > WQXI early to mid 70's.
> > KOMA all through the 60's.
> > WQAM with Rick Shaw (that was where I met todd Storz)
> > XERC Mexico City 63-1970
> > WKBW in the 60's
> > WGH all through the 60's... complete with WABC chime.
> Great
> > jocks for medium market.
> > WSAI Cincy and, for a while, WCPO there.
> > WMAK Nashville late 60's to early 70's under Sullivan and
> > Scott Shannon.
> > WDGY in Mppls. in early to mid 60's. and KDWB after that.
>
> > KTSA San Antonio, except for the KAKA call change fiasco.
>
> > A couple of smalle rmarket ones... KQEO Albuquerque, KERN
> > Bakersfield and KRIG in Odessa as well as KELP in El Paso.
>
> > And, of course, HCRM in Quito Ecuador.
> >
>
<P ID="signature">______________
[email protected]</P>
 
Re: legendary AMs

I concur with David and Cat, for the most part.

I gotta go with CKLW from 1967 to about 1976. You could see the writing on the wall after Super Max left and the CanCon got bigger that Canada wasn't gonna allow this thing to exist. But it takes a while to slay a dragon.

Two stations I'd like to add:

KQV, 1964-1971: under PDs John Rook, John Borders, and Mike McCormick, it dominated the then-Number 10 market. And, call me weird, but the Borders-ordered "fake Drake" jingles from PAMS ("14KQV"; "The Great 14"; and a great, great jingle: "Pittsburgh's KQV--14!") were fantastic. The best this side of the Johnny Manns. (I may possibly be the ONLY person who liked those jingles!)

WKYC, 1968: Power Radio on a 50kw stick. It was sort of a last gasp for Top 40 on KY. Big Jack (Armstrong) left, as did Chuck Dann. Chuck Dunaway, Bob Cole, Fred Winston, Charlie & Harrigan, Mark Elliott (as Buddy Harrison), Jay Lawrence stuck around and did a great "fake Drake" thing for a good 8-9 months or so. But they were still saddled with NBC News on the hour, and break-ins as news warranted. Plus, WIXY was so thoroughly dominant (and rightly so)--they even hired Dunaway as PD. Elliott was off to CKLW (as Ed Mitchell). Winston went to KQV, a short layover before WLS. But for a while, those TM jingles and the presentation attempted to shine through past WIXY. It was fun...for a while.



> mid 70's CKLW for me (it's the homer in me!).
>
> And, when they were both at their peak in the early 1970's
> WLS and WCFL were really cookin' stations.
>
> >
> > My absolute favorites... Ams only.
> >
> > WLS all through the 60's
> > WABC in same period
> > WIXY '65 to 70
> > KHJ 65 to early 70´s.
> > KCBQ in early 70´s
> > KLIF late 50's to early 70's.
> > KIMN in the 60's.
> > KFRC under Tom Rounds.
> > WQXI early to mid 70's.
> > KOMA all through the 60's.
> > WQAM with Rick Shaw (that was where I met todd Storz)
> > XERC Mexico City 63-1970
> > WKBW in the 60's
> > WGH all through the 60's... complete with WABC chime.
> Great
> > jocks for medium market.
> > WSAI Cincy and, for a while, WCPO there.
> > WMAK Nashville late 60's to early 70's under Sullivan and
> > Scott Shannon.
> > WDGY in Mppls. in early to mid 60's. and KDWB after that.
>
> > KTSA San Antonio, except for the KAKA call change fiasco.
>
> > A couple of smalle rmarket ones... KQEO Albuquerque, KERN
> > Bakersfield and KRIG in Odessa as well as KELP in El Paso.
>
> > And, of course, HCRM in Quito Ecuador.
> >
>
 
Re: oh, yeah- good one

> (please wait a minute until I pick myself up off the floor
> from laughing my ass off at you).
>
> "You're too narrow-minded"? This coming from the person who
> won't give the Variety Hits format a chance? You're really
> starting to make yourself look like the fool I'm afraid you
> are. You can't have it both ways.
>

Here's the pond calling the puddle wet again. If you want to
look at a fool I suggest you look in the mirror.

Mike Dane
 
good one

Isn't it time for recess, Mike? I think there's an opening on the High School Board.


> Here's the pond calling the puddle wet again. If you want to
> look at a fool I suggest you look in the mirror.
>
> Mike Dane
>
 
Re: About SuperMax

I agree that SuperMax (Kinkel) was a dominent personality on CKLW and boomed out at night with their clear channel. He was exactly where he should be with his immense talent going out to over thirty states.

I wonder why in the CKLW documentary, there was no mention of SuperMax at all? I saw the edited version. Max was such an important part of CKLW and he only did better after leaving but he received not a single mention in the documentary.

SuperMax was how I was introduced to CKLW in Brooklyn. His high energy, cooking style really appealed to me. Does anyone know why he was not mentioned in the documentary?


> I concur with David and Cat, for the most part.
>
> I gotta go with CKLW from 1967 to about 1976. You could see
> the writing on the wall after Super Max left and the CanCon
> got bigger that Canada wasn't gonna allow this thing to
> exist. But it takes a while to slay a dragon.
>
> Two stations I'd like to add:
> <P ID="signature">______________
[email protected]</P>
 
Re: good one

> Isn't it time for recess, Mike? I think there's an opening
> on the High School Board.

No. Not the High School Board. How about the Kinderagarteners Board?

Its quite obvious all Mike is doing is trying to create trouble.

Grow up kid.
 
Re: About SuperMax

> I agree that SuperMax (Kinkel) was a dominent personality on
> CKLW and boomed out at night with their clear channel. He
> was exactly where he should be with his immense talent going
> out to over thirty states.
>
> I wonder why in the CKLW documentary, there was no mention
> of SuperMax at all? I saw the edited version. Max was such
> an important part of CKLW and he only did better after
> leaving but he received not a single mention in the
> documentary.

Its a shame that this guy is now working at a small town rimshot AM station in New Jersey (Oldies 1360 WNNJ). He does mornings. I'm happy cuz he works at a station I listen to once in a while (although the signal is weak).

If you want to listen to him, Oldies 1360 streams online at www.oldies1360.com

You do have to join the Gold Club, but overall, the station is great.
 
Re: About SuperMax

> I agree that SuperMax (Kinkel) was a dominent personality on
> CKLW and boomed out at night with their clear channel. He
> was exactly where he should be with his immense talent going
> out to over thirty states.
>
> I wonder why in the CKLW documentary, there was no mention
> of SuperMax at all? I saw the edited version. Max was such
> an important part of CKLW and he only did better after
> leaving but he received not a single mention in the
> documentary.
>
> SuperMax was how I was introduced to CKLW in Brooklyn. His
> high energy, cooking style really appealed to me. Does
> anyone know why he was not mentioned in the documentary?

Steve,

I have the DVD, and I think you're right, no Max--but I'm not sure right now. I know he didn't have an interview on camera (though, at first, I did mistake Lee Marshall for SuperMax). It may have been that the producers, in the interest of time and film mechanics (or whatever), only included mention of those people who would be on camera. I'm gonna have to re-watch it (I know, don't twist my arm! :)) to make sure.
 
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