Will someone please upset the apple cart?

[jwk1979]

quote]

They'll be back in Nashville, probably when Rick & Anna Marie go stale at Mix (I stopped listening to them years ago when they began to sound too predictable)
[/quote]Rick Marino hasn't been on Mix 92.9 for a couple of years. He was on 103 WKDF for a little while after he left Mix and is now the morning co-host on WSM=FM.

 

[firepoint525]

What, the demise of Rick & Bubba isn't good enough for you?

They'll be back in Nashville...

Does that mean Bob & Sheri will be back, too? MERCY! SERENITY NOW!

Let's hope not. They've been tried twice here, and failed twice.

 

[NashvilleNative]

How about these Apples? Salem sells 93.7 and 94.1 (I would say a trade with Cumulus, but who wants to see 2 more cumulus stations). New owners put oldies or urban gospel on 93.7 and Nashville’s first Spanish FM on 94.1 (94.1’s tower is closer than 93.7 to the Hispanic population). And, for my favorite part, Salem buys 97.1 and has a “Fish” metro signal strong enough to take on rule-bending WayFM and possibly a very small percentage of Mix listeners. In my opinion, The Fish is underrated and has much better signals in other markets. Besides, most Contemporary Christian music is out of Nashville/Franklin if I’m not mistaken.

On a side note, however, I thought Cumulus was crazy to take on the River, but despite poor marketing (i106? Really? On WNFN with no “i”. Also, people immediately go to 105.9 (as it actually comes in on seek)). I have to admit though, I find myself listening to WNFN more than most stations (Except I can’t receive it well in my home in Old Hickory, even though 92.1 WQQK, 94.7 and 95.1 from Cookeville and BG come in loud and clear). i106 does what people on this board hate, but most young listeners like…play music with limited to no talk. It reminds me of “104.3 ZYP” out of Huntsville. I appreciate radio and radio personalities, but 90% of my friends (ages 18-30) turn on the radio to hear music. The second a DJ or commercial comes on it’s off to another station, and I hate to say that about DJs because many are talented. I never listen to an iPod, but my generation is spoiled by them and wants radio to be their iPod…when they accidentally forget their CD or iPod. I hope i106 stays format, but could use some spicing up and better marketing. They have one advantage over the river and the party and that’s that in the mornings they do something unheard of…play music! Can we see some billboards about music on 106.7 in the mornings cumulus? (Be sure to put “.7” on the billboard!)

 

[fireworks]

In today's digital world, how can radio be so naive not to put the point into their product - especially if they are on the other side of the half-way mark? 105.9 and 106.1 frequencies can get away with it. 106.3... maybe. But 106.7 using 106 as a moniker... it doesn't make sense. But then, nothing Cumulus does makes sense.

 

[firepoint525]

How about these Apples? Salem sells 93.7 and 94.1 (I would say a trade with Cumulus, but who wants to see 2 more cumulus stations). New owners put oldies or urban gospel on 93.7 and Nashville’s first Spanish FM on 94.1 (94.1’s tower is closer than 93.7 to the Hispanic population). And, for my favorite part, Salem buys 97.1 and has a “Fish” metro signal strong enough to take on rule-bending WayFM and possibly a very small percentage of Mix listeners. In my opinion, The Fish is underrated and has much better signals in other markets. Besides, most Contemporary Christian music is out of Nashville/Franklin if I’m not mistaken.

That was already tried 10 years or so ago on "The One" at 101.1. "The Fish" even called themselves "The One" at first.

 

[firepoint525]

In today's digital world, how can radio be so naive not to put the point into their product - especially if they are on the other side of the half-way mark? 105.9 and 106.1 frequencies can get away with it. 106.3... maybe. But 106.7 using 106 as a moniker... it doesn't make sense. But then, nothing Cumulus does makes sense.

The Buzz, in a couple of their earlier incarnations in the '90s, has been both "Moo 102" (remember the dopey cow?) and "PC 103," both on the same frequency at 102.9. :

 

[soundsandsports]

Can we see some billboards about music on 106.7 in the mornings cumulus? (Be sure to put “.7” on the billboard!)

"I'm" pretty sure it's a down the Cumulus line with the "I" stations. Last time "I" went through Indy "I" heard "I94", which is on 93.9 and licensed to Fishers, IN.

 

[NashvilleNative]

FirePoint, I do recall "the one," however I was either in middle or high school when it switched over to the beat so I don't recall any details about who owned what then. WUBT is also more expensive real estate than WRQQ, I'd assume, given it's coverage area (although 97.1 has better metro so I could be wrong). I realize the fish on 97.1 is only a highly optimistic what if, but at the same time, the contemporary christian format isn't what it was 10 years ago; it's growing with leaps and bounds (at least that's what I've heard, you guys are probably more inside than I) Besides, even with a weak, non-office listenable signal the Fish is already pulling better numbers than 106.7 and 97.1 combined. But yes, you make a good point.

 

[firepoint525]

FirePoint, I do recall "the one," however I was either in middle or high school when it switched over to the beat so I don't recall any details about who owned what then. WUBT is also more expensive real estate than WRQQ, I'd assume, given it's coverage area (although 97.1 has better metro so I could be wrong). I realize the fish on 97.1 is only a highly optimistic what if, but at the same time, the contemporary christian format isn't what it was 10 years ago; it's growing with leaps and bounds (at least that's what I've heard, you guys are probably more inside than I) Besides, even with a weak, non-office listenable signal the Fish is already pulling better numbers than 106.7 and 97.1 combined. But yes, you make a good point.

That may be owing more to the weakness(es) of the Crumb-u-less stations than to the strength of the Fish. But I could be wrong about that. But the Fish does seem to heavily promote themselves around town. And that can only help them.

 

[Tibbs4]

Imagine 97.1 as a Christian station? How would this affect B &T?

 

[jwk1979]

How about these Apples? Salem sells 93.7 and 94.1 (I would say a trade with Cumulus, but who wants to see 2 more cumulus stations). New owners put oldies or urban gospel on 93.7 and Nashville’s first Spanish FM on 94.1 (94.1’s tower is closer than 93.7 to the Hispanic population).

Oldies is a DEAD FORMAT. Just about every market that STILL has an Oldies station, it is amoung the lower rated stations in those markets because of either weak signals or playing the same 200 songs over and over for the past 30 years. Unless they change the name to Classic Top-40 and start adding songs from the '80's and maybe even the early '90's (songs released in 1995 are 15 YEARS OLD), you can forget about an Oldies format in Nashville.

 

[beatlenut]

Oldies is a DEAD FORMAT...because of either weak signals or playing the same 200 songs over and over for the past 30 years. Unless they change the name to Classic Top-40 and start adding songs from the '80's and maybe even the early '90's, you can forget about an Oldies format in Nashville.

Any format can die if the station has a weak signal. Although I have seen formats beat the competition with less than half the wattage of their competition.

Many may not agree with me on this, but I believe Oldies can still be a viable format if it's done right. Because the demos are dying off, not many PD's today have the understanding of how to make it work.

I've seen changes in radio over the last 20+ years, and programming has gotten away from what makes stations 'tick', and that's partly due to automation. I made my theory work in Nashville several years ago, and would love a chance to put my ideas into place today. But because of the direction radio has taken, I doubt I'll ever be able to afford that chance. Too much politics for too little money.

 

[kr0nic]

I read the other day that Oldies/Classic Hit stations are doing surprisingly well with PPM's. I think WCBS-FM was number 2 in the last PPM monthly.

 

[deltas69]

Oldies can still be a viable format if it's done right FWIW..my little internet station programming 63 through 93 has seen the hits go from 10 per night 90 days ago to over 100 per night currently...with an average of 25 or so listening at any given time..not a lot..but more than some AM'S out there lol..if a few more start showing..i''m thinking of taking money up at the door...

 

[Nock]

Hey Deltas

Did you by chance recently get listed on ITUNES? I am involved in a jazz stream that just got listed in last upgrade (couple weeks ago) and saw numbers go through the roof. If you are not, it's worth the effort.

Nock

 

[deltas69]

no i'm not..but i have considered it..however my listener base continues to grow via word of mouth through face book and listeners that just stumble in on ustream..75 % are people in my area that know me from my years in local radio..the remainder are the ones that just happen on it and seem to be stunned that a show like this exists on the net....i kinda like the idea of it being a "secret little club" for a sanctified few ..lol...the 75 % are people that graduated within a year or two from Gallatin High School in 1969..and it's like a place to meet and tell tales..sort of a virtual reunion every sat and sunday night..although they do keep me humping on requests and trying to, play stump the dj. and keep me up til, usually 2 am sunday morning.last time i looked it had over 1700 hits..currently have 25 followers..up from 2 90 days ago...most that dont follow know when im on and are waiting when i "throw then switch"..so to speak..it's a ball to do..no corporate suits, no one telling me what to do(after 40 years i KNOW what to do)..it's what nashville needs..but doesn't have the sense or balls to do.. and i would be remiss if i did not give a big shout out to BEATLENUT from this board for being such a gracious contributor every week..

 

[beatlenut]

... and i would be remiss if i did not give a big shout out to BEATLENUT from this board for being such a gracious contributor every week..

You are very kind to say that, and for running the feature every week. I am grateful that you run the show twice (once at 8:15 pm and again at 10:15 pm, Central time - shameless self-promotion? yes!). It puts me deeper in your debt, sir. You do a great job, and I'll be listening to the Rock Box again tonight!

If I ever make money from Beatle Break, I'll buy you dinner at Tasty Freeze!

http://www.ustream.tv/channel/chuck-lundi-s-rock-box

 

[jetfli]

I read the other day that Oldies/Classic Hit stations are doing surprisingly well with PPM's. I think WCBS-FM was number 2 in the last PPM monthly.

Knoxville's True Oldies debuted to big numbers because they hadn't had oldies there in a while. After the new wore off, it dipped a bit. But they stuck with it. And now it's back to getting very good numbers.

Nashville should take heed of New York, Chicago, and even Knoxville lessons on oldies as PPM comes to town later this year.

 

[deltas69]

i know i am so far removed from what passes itself as radio today..as i sit here gazing at my immaculate Teac A6300 two track mix down reel to reel..but what is PPM ??

 

[Don78]

glad you asked Delta, I thought I was the only one who did not know.