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Will the "Movin'"/"Party" format come to Connecticut?

C

CTListener

Both CBS and Clear Channel seem to be pushing the flavor-of-the-month format known as either Movin' or Party really hard. Latest to flip: classic hits KFRC San Francisco. It's apparently an ultra-tight-playlisted rhythmic AC format targeted almost exclusively at the 22-34-year-old female: lots of Black Eyed Peas, Pink, Natasha Bedingfield, etc.

Any hints of it coming to Hartford/New Haven, and if so, where? WTIC-FM? WPHH? Or maybe even WDRC-FM, even though it's neither CC- nor CBS-owned, running a home-grown version of the format?
 
I don't think so.

Hartford has only 9 signals and New Haven even less.
Hartford has no Urban AC and no Tropical (Spanish).
I think that the radio companies would flip to one of those formats before they filp to Rhythmic AC.

Not enough signals in the area.
 
JerseyGuy said:
I don't think so.

Hartford has only 9 signals and New Haven even less.
Hartford has no Urban AC and no Tropical (Spanish).
I think that the radio companies would flip to one of those formats before they filp to Rhythmic AC.

Not enough signals in the area.
Click to expand...

Would either of those formats bill better than a rhythmic AC? I thought that's why Hartford hasn't had a Spanish-language FM since WLVH went belly-up back in the '80s. Is tropical or urban AC a format that will bring advertisers the soccer-mom, suburban, impulse buyer demographic that these new rhythmic ACs are targeting?

By the way, whatever happened to the reports/rumors on this board a few months ago that WPHH would be tropical by now?
 
Question:Is tropical or urban AC a format that will bring advertisers?


Answer: Yes, WZMX is doing just that---bringing in advertisers.
 
JerseyGuy said:
Question:Is tropical or urban AC a format that will bring advertisers?


Answer: Yes, WZMX is doing just that---bringing in advertisers.
Click to expand...

But hip-hop has made inroads into the suburban youth culture. Has urban AC done the same with adults?
 
But hip-hop has made inroads into the suburban youth culture. Has urban AC done the same with adults?
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There are a lot of Urban ACs making money (WRKS, WDAS-FM, WHUR,etc) and have been around for decades. Hartford has never had an Urban AC on the FM dial.
Most of these stations are not concerned about getting white listeners.
Most of my cousins, aunts and uncles in Central Connecticut are professionals (nurses, social workers, etc) with no radio station to listen to.

If CC is concerned about getting white suburban listeners, they should model the station after CCs KISQ, San Francisco which is Urban AC with an old school Rhythmic lean.
 
It probably won't happen, but WTIC-FM should go to the Movin' format, without the Movin' logo (sort of like when they went to the "Hot Hits" top-40 format back in the stone age, but didn't use the slogan). It would hearken back to the "glory days" of 96TIC-FM, which they sometimes do with their wayback weekends, etc. Personally, I would bring back the old 96TIC-FM logo, too, but they seem to like siphoning off some of their diary mentions to the AM.

It would also be a good companion sell to WRCH and WZMX.

BTW, an Urban AC would be a bad move, unfortunately. The market doesn't have the demos to support it. A Movin'-type format, OTOH, would appeal to the white females and growing latin female populations.
 
BTW, an Urban AC would be a bad move, unfortunately. The market doesn't have the demos to support it
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BeachBum,

Are you saying that the New Haven market (WYBC-FM) has the demos to support an Urban AC and the Hartford market doesn't?
 
WYBC-FM is easily listened to in Hartford, but does anyone care? I really don't think Yale cares much about their stations, they just keep them alive. The Urban AC format is stale and it's already on AM anyway.
 
Flip 'em both. Just neither on to Movin/Party. Those to me see like flavor of the month formats that wil die out sooner or later.

Flip 95.7 to Tropical and 104.1 to Urban AC. To do Spanish right they need to hire some of the jocks from Mega 910 namely DJ Style, Kool G. Dee, DJ Xtreme, DJ N.O., and DJ Trigueno.

As for Urban AC on 104.1 leave Steve Harvey on on in the morning. And hire Linda Renyolds away from HOT 93.7 try to find former HOT 93.7 morning man JD Houston and hire him as well.
 
Why take talent away from Hot 93.7 to start a new station. Let Clear Channel hire their own jocks. And if Kiss 95.7 did ever flip you would see 96.5 TIC go more CHR/POP then Hot AC. I could see Hartford's Hit Music Channel 96.5 TIC. But Kiss won't flip.
 
Whale said:
WYBC-FM is easily listened to in Hartford, but does anyone care? I really don't think Yale cares much about their stations, they just keep them alive. The Urban AC format is stale and it's already on AM anyway.
Click to expand...

WYBC can be heard on a decent receiver around Hartford and at least shows regularly in the Hartford ratings, but it's nowhere near the city grade needed to be a player. Neither their listenership nor that of a changeable WKND-AM 1230 really demonstrate the potential - or lack of it - in the Hartford market.
 
MarcB,

You are thinking what I am thinking.

Linda Reynolds would be a nice midday or night host (slow jamz) for Majic 104.1.
J.D. would fit well also.
Nobody likes to listen to music on AM, so WKND doesn't count.
 
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